Katie Hetherington
Marketing Manager at Roy Castle Lung Cancer Foundation- Claim this Profile
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Bio
Credentials
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Duke of Edinburgh Bronze Award
Duke Of Edinburgh Award Scheme
Experience
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Roy Castle Lung Cancer Foundation
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Jul 2021 - Present
As the Marketing Manager I am responsible for taking lead and maintaining event and campaign promotion. Within a charity organisation this mainly focuses on fundraising events, the health campaigns and messages of the charity. I am responsible for: * Planning campaign timelines * Social media content - predominately paid promotions on Facebook and Instagram * Evalulation of campaigns and webpages using social media analytics, Facebook Business and Google Analytics * Webpage creation including information, events and news pieces * Case study creation, reaching out to supporters, service users and fundraisers to create engaging content * Email creation for event and monthly Eshots to engaged audiences Show less
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St Ann's Hospice
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Marketing & Communications Officer
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Mar 2020 - Jun 2021
St Ann's Hospice is a charitable organisation that provides outstanding care to patients with life-limiting illnesses. This is a 12-month position as I will be covering maternity leave. In this role I am responsible for: Content creation on the website including Fundraising Pages, Events, Forms for events, Services, Blogs, and News Stories. ● Ensuring the website was updated in line with government guidelines for the high street shops, lottery team, fundraising and changes to services. ● Maintaining the website functionality, especially the donation process, website updates, and development of services to better the customer journey. ● Leading fundraising campaigns, including the hospice’s yearly Forget-me-not campaign which raised over 20K for the hospice. ● Writing case studies with real-life supporters, patients, and volunteers in connection with the hospice. ● Email marketing for the Fundraising Team, Lottery Team, and Corporate Team. ● All social media content for Facebook, Twitter, Instagram, YouTube, and LinkedIn - an important asset during the Covid-19 Pandemic and one that has seen huge growth since I started. ● Social media ads for Facebook, Instagram, LinkedIn and Twitter which produced a growth in reach, engagement and website clicks. Show less
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Vampire Vape
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United Kingdom
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Retail
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1 - 100 Employee
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Marketing Executive
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Jul 2018 - Feb 2020
Vampire Vape is a leading e-liquid manufacturer that trades in over 80 markets and is the sole creator of the famed Pinkman and Heisenberg e-liquid flavours. The brand sits under the parent company, Flavour Warehouse which is a notable manufacturer for its own brands and that of OEM customers. In this role, I am responsible for: * Content production on the website including blogs, product descriptions, category pages and brand pages. * Managing the social media accounts including Facebook, Twitter, Instagram and LinkedIn. I am the curator of all posts for the social pages, sharing a variety of content that is engaging to users. This includes 'fun' content, competitions, informative posts, industry news and business progression, including new product releases. * Social media audits to analyse the performance of the platform. To do this, I use Google Analytics, Cyfe, Facebook Insights, Twitter Analytics & Instagram business to measure the success of individual posts. * Develop and employ SEO into all posts and content to ensure maximum reach. * Working within the team to develop an engaging weekly email campaign. * Planning and executing campaigns within the team. * Planning social media strategies for the year and schedule posts up to ensure all social platforms remain active. * PR - curating content and sourcing relevant news outlets to increase awareness of the business. * Product photography and photo editing for hardware on the website. I also do 90% of these tasks for Pure Earth, Base and Operation Vape, which are brands that sit under Flavour Warehouse. This role is enjoyable, fulfilling and educational. Show less
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Schofields Insurance
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United Kingdom
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Insurance
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1 - 100 Employee
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Content and Social Media Manager
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May 2017 - Jun 2018
Schofields Insurance is a small travel insurance company based in Bolton. Its sole purpose is to provide quality holiday home insurance to a multitude of clients both within the UK and Europe. • Managing marketing campaigns including social media, content creation and design. • Producing engaging and knowledgeable articles, guides and ebooks for both holidaymakers and holiday homeowners. • Conducting monthly social media audits to analyse growth and to develop campaigns for the better. • Analysing growing trends to curate an effective social media strategy on a monthly basis. • Building communication and networks with holidaymakers and holiday homeowners via social media and monthly newsletters. • Developing the brand and its online presence with a series of campaigns that coincide with clientele needs. • Running social media ads to further promote the business across all channels. Show less
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Manchester Outsourcing
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Manchester, United Kingdom
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Junior Content and Social Media Executive
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Nov 2016 - May 2017
Manchester Outsourcing helps companies save time and money whilst maximising clientèle awareness by utilising relevant tools to maximise vital growth for a business. • Building social communities with businesses and potential clients. • Creating knowledgeable and meaningful content in order to move brands further. • Analysing the market and it’s clientele to maximise content reach. • Managing social media accounts to promote and advertise the company in a tantalising manner. Show less
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Fight Life TV
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Manchester, United Kingdom
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Junior Content and Social Media Executive
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Nov 2016 - May 2017
Airing on Front Runner TV (Sky 468, Freeview Channel 91, Freestat 250) every Friday, Saturday, Sunday and Monday evenings, Fight Life TV hosts the best combat sport events in Britain. • Creating and managing social media accounts such as Twitter, Instagram and Facebook, ensuring content it released at strategic times. • Promoting the Fight Life TV YouTube channel through engaging and informative blogs. • Building relationships between fighters on social media to further promote Fight Life TV on social media. • Interviewing prominent MMA and Muay Thai sportsmen/women for the TV segment ‘Behind The Fighter.’ Show less
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Tankō
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United Kingdom
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Sporting Goods Manufacturing
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1 - 100 Employee
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Junior Content and Social Media Executive
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Nov 2016 - May 2017
Tankō sportswear produces high quality and durable sports equipment, Tankō Management focuses on promoting Muay Thai and MMA fighters and events. Tankō Events is a new service which organises and promotes combat sport events. • Overseeing social media content with the goal of reaching potential fans and clients. • Organising and managing press lists by contacting relevant publications across the UK. • Writing and structuring press releases for suitable publications in a bid to maximise promotion of the event. • Building and establishing relationships between combat sport influencers and sporting ambassadors. • Executing real time social content at the Tankō Event via various social media platforms including Twitter, Instagram and Facebook. • Writing valuable content for the Tankō website. Show less
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Damsons Future Planning
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Legal Services
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1 - 100 Employee
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Junior Content and Social Media Executive
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Oct 2016 - May 2017
Damsons specialises in future planning, offering high quality funeral plans, Will writing and Administration plans. • Research and write relevant content for the Damsons site and for online sites that focus on end of life care. • Maintain and produce quality content for social media in a sensitive and informative manner. • Build communities on social media between charities, businesses and clients in search of high calibre and receptive plans. • Utilise notable days and events (International Woman’s Day) to devise strategic social media campaigns and intriguing blog content. Show less
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NME
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United Kingdom
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Musicians
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1 - 100 Employee
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Student Ambassador
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Sep 2015 - Jun 2016
As a student ambassador I was in charge of promoting NME magazine to students. I had to engage with students on campus and try to find common interest and establish a relationship with them, i.e there is a small coffee shop, near where we distribute, and the owner likes to read the magazine, so I always ensure he had a copy. As a student ambassador I was in charge of promoting NME magazine to students. I had to engage with students on campus and try to find common interest and establish a relationship with them, i.e there is a small coffee shop, near where we distribute, and the owner likes to read the magazine, so I always ensure he had a copy.
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Asda
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Retail
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700 & Above Employee
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Sales
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Mar 2015 - May 2016
In my role I was responsible for restocking shelves of the chilled department, helping customers look for products. Ensuring I am approachable and well presented. Working individually to get stock out efficiently as well as within a team to ensure the department ran smoothly. I was trained up as a home shopper and on mark downs, whilst I also did overtime on various departments when they needed it. I left when I finished university as I was moving back to Bolton and went travelling around Europe. Show less
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Costcutter
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United Kingdom
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Retail
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300 - 400 Employee
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Sale Assistant
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Mar 2014 - Dec 2014
I was responsible of knowing where various products are throughout the store, replenishing stock and working delivery throughout the day. I was also trained up on the tills and regularly served customers. I left when the store was shut down. I was responsible of knowing where various products are throughout the store, replenishing stock and working delivery throughout the day. I was also trained up on the tills and regularly served customers. I left when the store was shut down.
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Education
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2013 - 2016
Sheffield Hallam University
Degree, Journalism -
2011 - 2013
Pendleton college
A-Level, History, Business Studies, English -
2007 - 2011
Kearsley Academy, Bolton
GCSE's
Community
