Experience

Coastal Source

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Apr 2023 - Present



Studio 882 Furniture + Design

• Glen Mills, Pennsylvania, United States

• Chief Marketing Officer

  • Feb 2013 - Oct 2022

  Co-founded luxury custom furniture and interior design showroom with individual and trade customers in 40 countries. Defined company vision, set goals, and developed growth strategy, integrated marketing plan, and real-world KPIs that drove unexpected growth. Built and managed ~50-person team. ♦ Developed short- and long-term business objectives, goal-aligned marketing, brand, product strategies, KPIs, and omnichannel marketing campaign that increased pipeline 300% and transformed startup to $50M success. ♦ Led product strategy, including creative product development, merchandising, sourcing, and vendor management to drive top- and bottom-line revenue and market share growth. ♦ Took company to national recognition as top-50 US independent furniture retailer in 2019 and 2020; named Philadelphia's best furniture / design showroom 8 times; interviewed by Wall Street Journal and Martha Stewart Living. ♦ Transformed employee retention from 9 months to 2.5 years in high turnover industry by implementing staff-focused recruitment, development, and management processes that empowered team to achieve sales closure rate of 80%+. ♦ Designed, wrote, and published quarterly THREAD Magazine, glossy print interior design journal that secured Studio 882’s thought-leadership position and drove a 300%-per-quarter sales increase. ♦ Restructured variable costs, product pricing, and product mix to better align with international market reach and boost overall profit margins by 24%. ♦ Architected propriety ERP platform that combined customer behavior and sales data to drive product strategy and: - Determine optimal product mix and store display to maximize sales per square foot - Identify price equilibriums to create optimal pricing strategies for product categories - Increase average dollar per transaction - More efficiently and effectively source products ahead of emerging trends - Accurately forecast sales pipeline - Increase average dollar per transaction Show less



KPSS

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager

  • 2008 - 2010

  Recruited to create and execute multichannel marketing and product launch strategy for KPSS US subsidiary KMS and grow KMS North American market by refining brand identity and position to increase customer engagement and market share. Full brand, product development, and marketing oversight for KMS California. Managed team of 20. ♦ Led rebrand of KMS hair care product line and launch of 6 new natural hair products for North American market in close collaboration with product R&D, defining position, price, and packaging, and delivering campaign on-budget. ♦ Boosted lagging sell-through rates for wholesale and salon markets through innovative, market-specific marketing campaigns and hair professional training programs to enhance value proposition and product demand. Show less



Bank of America

• United States
• Banking
• 700 & Above Employee

• Marketing Officer

  • 2006 - 2008

  Hired to manage branding and marketing for Commercial Real Estate and REIT divisions of AUM LaSalle Bank (acquired by BoA in 2007), with goal of increasing brand awareness and sales closure rates. Conceptualized, designed, and executed new marketing campaigns, developed high-quality sales collateral and print advertising. Managed team of 25. ♦ Spearheaded new email marketing solution for REIT division with customer-customizable templates that empowered sales staff and raised customer engagement and ROI by 205% in 1st 6 months. ♦ Co-led rebranding of LaSalle Commercial Real Estate division as part of then-parent ABN AMRO's international banking brand, educated internal teams on rebrand, and engaged internal stakeholders on ABN AMRO brand values. Show less



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • 2004 - 2006

  Led creation and implementation of advertising campaigns for client LaSalle Bank's commercial division, and co-led transition of LaSalle account from competitor to Energy BBDO. Developed integrated marketing campaigns for LaSalle Bank and Bayer accounts. Managed internal team of 20 and client teams up to 15. ♦ Co-managed LaSalle Commercial Banking Division rebranding to clarify value proposition and directed execution across client's 16 US markets while maintaining consistent brand voice. ♦ Conducted comprehensive market and competitor analysis for Bayer One-A-Day products that guided BBDO executives in design of new marketing program that boosted overall Bayer sales by 22%. Show less



McCann - Erickson

• Troy, Michigan, United States

• Assistant Account Executive

  • 2002 - 2004

  Optimized workflows and resources for all Buick US print and broadcast advertising campaigns, ensured on-time, on-budget delivery, and customer satisfaction. Performed in-depth market analysis of Lexus competition, presenting findings to senior management team. Developed new interoffice billing system that eliminated discrepancies within 12 months. Optimized workflows and resources for all Buick US print and broadcast advertising campaigns, ensured on-time, on-budget delivery, and customer satisfaction. Performed in-depth market analysis of Lexus competition, presenting findings to senior management team. Developed new interoffice billing system that eliminated discrepancies within 12 months.