Katie Gough
Marketing Executive at The Bone & Joint Journal- Claim this Profile
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Bio
Credentials
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SheCodes Coding Workshop
SheCodes WorkshopsJun, 2020- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar, 2023- Nov, 2024
Experience
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The Bone & Joint Journal
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Executive
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Apr 2023 - Present
Creating marketing campaigns to promote Boint & Joint Journal, Bone & Joint 360, Bone & Joint Research and Bone & Joint Open, OrthoSearch and OrthoMedia Creating marketing campaigns to promote Boint & Joint Journal, Bone & Joint 360, Bone & Joint Research and Bone & Joint Open, OrthoSearch and OrthoMedia
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Bloomsbury Publishing Plc
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United Kingdom
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Book and Periodical Publishing
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500 - 600 Employee
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Marketing Executive
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Mar 2023 - Apr 2023
A wonderful opportunity to develop my skills by taking ownership of major textbooks in education, as well as coordinating on study skills and managing projects such as a 6-monthly catalogue, YouTube analysis and strategy and a quarterly newsletter to the industry.
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Marketing Coordinator
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Sep 2021 - Mar 2023
In this role, I moved over to the Student Learning Team, where I assist on two of the larger lists: Business & Management and Study Skills.Within this role, I assisted on campaigns for individual titles, as well as running a new campaign for the division: a student and lecturer-facing campaign for University Mental Health Day. This involved a website page of resources, a marketing email, well-timed tweets and a YouTube video and then keeping a close eye on the progress and the analytics of the campaign. Assessing success on a number of KPIs, such as Inspection copy requests, new followers and email engagement.Building newsletter subscribers was also part of my remit, wherein new ideas were brainstormed and analysed for effectiveness. Along with larger projects such as the above, daily tasks have included data anlysis, report building, social media engagement, running a YouTube channel of student vloggers, working with the designer to create assets for promotions, working on the backend of websites with CMS, creating Amazon A+ content, and putting together crib sheets/manuals for various salesforce processes for the department. Show less
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Marketing Assistant
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Jan 2021 - Sep 2021
In this 8 month position at Bloomsbury, I worked on a number of lists including Drama & Performance Studies, Film Studies, Theology, Biblical Studies, Religious Studies and History, supporting a number of marketers in their crucial admin duties. My daily tasks involved managing 2 busy customer service inboxes and resolving issues for inspection copies, working with excel on large amounts of data, wrote and edited copy for book descriptions, marketing emails, design assets, and social media, and worked on digital events for the schools market. I handled a busy, time-sensitive workload that helped keep the publishing of many books running on schedule. Show less
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Victorina Press
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Uttoxeter, England, United Kingdom
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Sales and Marketing Assistant
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Jun 2020 - Jan 2021
This role developed organisational skills, creativity, independent working and used many of the skills from my MA in publishing. I designed marketing campaigns for books of all genres, including children's, non-fiction and historical fiction, and saw them through to completion. I liaised with authors regularly to update them with marketing and managed email queries. My role also entailed writing press releases, managing social media accounts and publicity pitches, as well as building a sales portfolio and creating AI sheets. Show less
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Kasper and Kitty
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United Kingdom
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Retail
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1 - 100 Employee
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Customer Service Assistant
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Jan 2020 - Jan 2021
Developed organisational skills and demonstrated an ability to handle a growing to-do list of admin takes alongside working with digital marketing (specifically social media, email marketing and website analysis) whilst also managing customer enquiries. This role entailed: - filing and chasing invoices - Keeping on top of customer enquiries and handling problems in a timely manner - Maintained complex databases and ran analysis of reports, using Microsoft Excel formulas in V-Lookup. I was entrusted with copy editing business proposals, writing copy for the website, researching new ideas for blog posts, writing these blog posts, creating email campaigns, and used knowledge of GDPR in handling enquiries and updating Terms and Conditions. Show less
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Recruit 2 Suit U Mids. Ltd.
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United Kingdom
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Staffing and Recruiting
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Office Administrator
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Jun 2019 - Sep 2019
This role was a temporary contract between graduating from undergraduate degree and beginning Masters. This role involved general office duties, such as filing application forms, emailing prospective clients. Whilst in this role, I updated the template sales email and worked on personalising all correspondence. I kept a complex, ongoing database of prospective clients contacted. This role improved my problem solving skills, and working on initiative. This role was a temporary contract between graduating from undergraduate degree and beginning Masters. This role involved general office duties, such as filing application forms, emailing prospective clients. Whilst in this role, I updated the template sales email and worked on personalising all correspondence. I kept a complex, ongoing database of prospective clients contacted. This role improved my problem solving skills, and working on initiative.
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Education
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2019 - 2020
University of Derby
Master of Arts - MA, Publishing -
2016 - 2019
University of Reading
Bachelor of Arts - BA, English literature -
2018 - 2018
University of Florida
Bachelor of Arts - BA, English Literature (British and Commonwealth)
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