Experience

Cherry London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Apr 2022 - Present



RANKIN CREATIVE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Mar 2021 - Dec 2021



Cherry London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Account Director

  • Nov 2019 - May 2020

  Cherry London - Partnership marketing and brand partnerships agency Responsibilities/Achievements: • Client lead on the O2 account, managing a team of five responsible for the marketing strategy and activation of O2 Priority • Established strong relationships with exec level clients, ensuring the deployment and management of agency resources to generate positive business outcomes and client satisfaction • Developed opportunities to grow client revenue through proactive innovation and proposals • Led with on-going analysis of the account to ensure profitability, with delivery of monthly forecasts for the agency leadership team • Managed complex and evolving projects effectively through relevant resource engagement • Led cross functional teams to develop data led responses to increase usage of O2 Priority • Ensured fees/projects/scope of works were negotiated and in place for existing and new Business • Successfully led the transition of the account to the new agency Show less



Goodstuff

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Group Account Director

  • Jan 2017 - Jan 2019

  Goodstuff - Full service media planning and buying agency Responsibilities/Achievements: • Publishing and partnerships team lead across ITV, House of Fraser, Hiscox, Harry’s Razors and Yorkshire Tea • Established strong relationships with C-level clients, industry exec and internal departments • End to end ownership of client media plans and investment across digital and print, significantly improving both accuracy in plans and savings across all accounts • Deployment of new processes across reporting, negotiation and implementation • Heavily involved in cross functional teams to plan and develop partnership ideas/briefings and responsible for negotiation and on-going management, e.g. o ITV and Metro £2.5m partnership, the largest to have come out of the agency, resulting in the highest uplift in awareness and subscriptions to ITV Hub. • Led the delivery of client value trackers (including audit pool pricing) for print and digital media, consistently achieving contractual targets • Responsible for the management and career development of team Show less



Blue 449

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Investment Director

  • Jun 2016 - Oct 2016

  Blue449 - Media planning and buying agency Responsibilities/Achievements: • Led the newly formed publishing and digital Luxe department on Clarins, Richemont and Mandarin Hotels • Established and developed the team, produced new processes and training programs • Responsible for the management and career development of team • Worked with clients and internal teams to deliver innovative strategy, transitioning client seamlessly to a digital mind-set • Developed in-depth knowledge and experience in the luxury sector Show less



Sibling Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Context Director

  • Feb 2016 - Jun 2016

  Sibling - Full service marketing, PR, creative, media and planning agency Responsibilities/Achievements: • Led a media team in a full-service agency for Westfield • Upskilled agency and client on media principles and processes • End to end delivery of media plans from strategy, activation and reporting, with 90% focus on digital Sibling - Full service marketing, PR, creative, media and planning agency Responsibilities/Achievements: • Led a media team in a full-service agency for Westfield • Upskilled agency and client on media principles and processes • End to end delivery of media plans from strategy, activation and reporting, with 90% focus on digital



Goodstuff

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Mar 2014 - Feb 2016

  • Managed all aspects of display campaigns for Wren Kitchens, House of Fraser, Hiscox Insurance and various others from initial brief, plan, negotiation and activation. • Inaugural member of newly formed ‘Publishing’ team, responsible for: Training sessions, e.g. Circus Street, Prisma, Programmatic and Newsbrands to accelerate learning and development o Mentoring and developing team, helping them to understand the trading dynamics underpinning the print market and how to drive client value. • Built a strong network of external relationships with media partners to deliver market beating trading agreements and innovative partnerships. • Worked closely with the trading director to deliver against audit and client PRFs. • Involved in high level negotiations, constructing deals which maximised value for clients, ensuring Goodstuff were competitive in the market • Significant contribution to successful pitches, e.g. Ratesetter and Hiscox Show less



mSix&Partners

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Press Manager

  • Oct 2011 - Apr 2014

  M/Six - Media planning and buying agency Responsibilities/Achievements: • Planned and bought all press campaigns for Carphone Warehouse, Britvic and News UK • Delivered highly engaging and distinct activations, e.g. Metro Tech Carphone Warehouse sponsored feature • Developed long-term strategic partnerships with key media suppliers to enhance client visibility and performance, whilst achieving superb audit results • Team management, mentoring, training and personal development • Gained proficiency with all media planning and measurement tools (e.g. TGI, BRAD, Mediatel, addynamix) Show less



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Planner/Buyer

  • Mar 2010 - Oct 2011

  Managed Sky’s acquisition TV and broadband campaigns, working to large budgets and ever changing campaigns Managed the critically important Christmas direct press campaign achieving client target of 10 million new customers by 2010 year end Continuous monitoring of DR data and optimisation, summarised in to weekly client reports and PCRs presented to clients Introduced a simplified and effective process to manage an ever changing and dynamic plan to ensure accurate PO tracking and account management Presented plans and planning rationale to clients, whilst also devising innovative optimisation tactics Recommended new DR formats such as a Half DPS Format, quickly becoming one of Sky’s top performing DR formats and now used in all press campaigns Show less



Pearl & Dean

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Sales Executive

  • Aug 2007 - Aug 2008

  To sell advertising across Vue cinema sites and various others such as Apollo and Showcase sites across the UK. To Deliver pro-active and responsive pitches to clients direct and agencies in and around London To create new and innovative ways for clients to advertise their brand through cinema, organising events, screenings, foyer branding, promotional staff and sampling Achievements: Brought new clients on board that had never previously spent on cinema Consistently met weekly and monthly sales targets Managed the Nike sponsored film quiz and live event football in one of the Vue digital sites, increasing our revenue by just under 250,000 which led the company to hit quarter 3. Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Mar 2006 - Aug 2007

  Acted as a point of client contact and briefed online team on digital elements for campaigns Planned all press campaigns for HSBC & 3 mobile - using relevant tools such as TGI. Built relationships across National Press and Consumer Magazines and websites whilst negotiating rates. Compiled weekly client reports, monitored & optimised Direct Response data and presented post analysis to clients. Achievements: Specifically managed the graduate campaign for HSBC within press and online - integrated activity on social networking sites and used both age and behavioural targeting. This increased account openings by 25% Worked day and night on the AXA pitch with all departments including Performance and TV, helped put presentations and matrices together. As a result we won the account valued at 5 million a year. Show less



MGN: Daily Mirror

• Classified Sales Executive

  • Feb 2005 - Feb 2006

  Ticket & Sunday Mirror Responsibilities: To sell advertising space for the Entertainment and motors section. To build relationships with clients direct and agencies whilst negotiating rates. To meet team and individual targets Achievements: Consistently beat individual sales targets and accounted for 35% of the team's revenue. 70% of individual target acquired through cold calling. Used negotiation skills to increase the rates paid by clients, taking their rates as close to rate card with the average amount being +20% After one month took on the responsibility of the classified 'Motors' section whilst a new team was being assembled - won a number of new clients that still advertise with the current team Show less