Katie Ford

Marketing Executive at YMD Boon Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -

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Keegan Stanton

Katie was a highly competent marketer who struck an excellent balance between creativity and analytical skills. During her internship Katie helped to develop consistent brand imagery, re-designed business materials to a very professional standard and assisted in reviewing marketing metrics via an activity dashboard. Katie also successfully led the department for 6 weeks during a period of management absence, working closely with department heads and directors to continue marketing activities. Katie learnt a great deal during her time at Welcomm and has a lot to offer within her future role, and I'm sure will continue to develop and flourish within her career.

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Experience

    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Marketing Executive
      • Jul 2021 - Present

      Responsible for developing and implementing marketing plans for YMD Boon. I manage and execute a wide variety of marketing initiatives across branding, graphic design, social media management, content creation, website maintenance, events management and more. Responsible for developing and implementing marketing plans for YMD Boon. I manage and execute a wide variety of marketing initiatives across branding, graphic design, social media management, content creation, website maintenance, events management and more.

    • United Kingdom
    • Insurance
    • Partnerships Marketing Associate
      • Dec 2019 - Jun 2021

      Built by freelancers, and in partnership with leading Marketing and Media Specialist Hiscox, we have developed Create Insurance to provide freelancers in the creative industry with a clear and simple insurance service. Check us out at www.createinsurance.co.uk Create Insurance is brought to you by BHIB Insurance Brokers. Built by freelancers, and in partnership with leading Marketing and Media Specialist Hiscox, we have developed Create Insurance to provide freelancers in the creative industry with a clear and simple insurance service. Check us out at www.createinsurance.co.uk Create Insurance is brought to you by BHIB Insurance Brokers.

    • United Kingdom
    • Insurance
    • 1 - 100 Employee
    • Partnerships Marketing Associate
      • Aug 2019 - Jun 2021

      Promoted to Partnerships Marketing Associate, specialising in campaign management, brand marketing and growth strategies within the Charity, Not-For-Profit, Local Councils and Media Freelancer sectors.

    • Partnerships Marketing Assistant
      • May 2018 - Aug 2019

      Helping to establish and grow new digital brands within the Partnerships department by engaging in and creating strategies for the following: branding, marketing and advertising, website and app creation, customer and competitor research/insights and customer and proposition development.

    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Assistant
      • Jun 2016 - Aug 2017

      Assisting the Marketing department in creating and overseeing projects directed at maximising company profits and developing sales strategies as well as marketing product campaigns. My responsibilities whilst being on my placement have included: - Liaising and networking with a wide range of stakeholders including customers, colleagues, suppliers and partners. I have developed relationships with those from huge corporate brands such as Apple, O2, Samsung and Gamma. - Designing and managing the production of marketing materials including business cards, flyers, leaflets and brochures. - Planning, organising and delivering events within budget that meet, and exceed, expectations. These can be events focused on targeting prospect customers or for our existing company base. All events are aimed to have between 50-150 attendees. - Contributing to, and developing, marketing plans and strategies for the whole year across the different departments. - Contributing to the management of budgeting and setting targets to achieve an ROI from particular activities. As well as contributing to securing the funding through multiple funding requests. - Responsible for maintaining and updating the company website and social media pages and developing my knowledge of SEO and Alt tags. Further responsibility includes reporting and analysing trends from our digital marketing. - Advanced knowledge using programmes such as InDesign and PhotoShop to design marketing collateral for promoting Welcomm's products and services.

Education

  • Oxford College of Marketing
    Level 6 Diploma in Professional Marketing, Marketing
    2023 - 2024
  • Sheffield Hallam University
    Bachelor’s Degree, Business and Enterprise Management
    2014 - 2018
  • Countesthorpe Community College
    A Level
    2012 - 2014
  • Countesthorpe Community College
    GCSE Level
    2012 - 2014

Community

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