Marketing Manager

• Oct 2022 - Present

Senior Marketing Coordinator

• Nov 2021 - Oct 2022

As a Senior Marketing Coordinator, I fulfilled multiple roles in social media management, content creation, email coordination, lead verification, organizational strategy, partnership management, and event management. Here's a brief overview of my job description:As the Social Media Manager, I managed and operated all corporate social media channels to increase social media channel growth with customer-centric content strategies.As the Content Manager, I was responsible for end-to-end blog management and created informative, engaging, and shareable content with proper SEO utilization and a consistent deployment schedule.As the Email Coordinator, I managed cold email outreach, lead nurturing, and customer nurturing email campaigns, and analyzed campaign results to report data to the leadership team.As the Lead Verification and Organizational Strategist, I researched and verified leads generated through paid ads to gather information for sales and identified the status of leads and appropriate lead segmentation to determine the most effective campaign.As the Partnership Manager, I managed relationships with customers, business partners, associations, and stakeholders and fulfilled partnership needs tailored to the client's needs, including creating marketing assets, email outreach, event coordination, and more.As the Field Marketing/Event Management Coordinator, I researched and proposed potential event opportunities, assisted in pre-event preparation and digital media promotions, managed virtual engagement and booths, and coordinated webinars with partners to create more inbound leads.In summary, my role as a Senior Marketing Coordinator encompassed various tasks that enabled me to contribute to the growth and success of the company. My skills and experience have equipped me with the ability to deliver excellent results in various marketing areas. Show less

Marketing Coordinator

• May 2021 - Nov 2021

As a Marketing Coordinator, I held multiple responsibilities in social media management, content creation, email coordination, and video management. Here's a brief overview of my job responsibilities:As the Social Media Manager, I owned, managed, and operated all corporate social media channels. I brainstormed and executed original content, maintained a consistent deployment schedule, and reported monthly analytics to leadership. I was proud to have organically grown all social media channels, for example, I grew LinkedIn by 300% in 2021.As the Content Manager, I managed end-to-end blog, ensuring SEO utilization and maintaining a consistent deployment schedule. I led and coordinated with peer industry SMEs for content development. I created original content, reviewed, and edited blog submissions to ensure quality releases, and built and designed them in WordPress.As the Email Coordinator, I managed end-to-end cold email outreach, lead nurturing, and customer nurturing email campaigns. I was responsible for list building, external communication (monthly newsletter), developing communication, template creation, and automation setup via HubSpot (CRM system.) I analyzed campaign results and reported data to the leadership team.As the Video Manager, I recorded and edited voiceover for the company product video while working directly with the video producer. I also created video tutorial content for the digital library.In summary, my role as a Marketing Coordinator enabled me to hone my skills in various marketing areas. Show less

Marketing & Sales Associate

• May 2020 - Apr 2021

As a Marketing and Sales Associate at a first-to-market startup, I wore multiple hats to ensure the company's success. My key responsibilities included:As a Sales Associate, I was responsible for meeting with prospective clients, demonstrating the features and benefits of Mocingbird software, and following up on sales leads. I developed an understanding of the market and competitive landscape to help position our product for success.In my Marketing role, I helped build and establish the Mocingbird brand. I created and edited blog posts, ensuring website content was accurate and up-to-date. I analyzed email traffic, industry trends, and customer requirements to help guide our marketing strategies. I also helped develop a training manual for the service team to ensure consistency in customer service.As a member of a startup, I was also responsible for Quality Assurance and ensuring the accuracy of customer data. I was involved in all aspects of the business, from sales to customer service to marketing, and was able to make a significant impact on the company's success. Show less

Head Life Guard

• May 2014 - Sep 2019

Responsible for the daily pool operations and management of thirteen guards. Ensured the pool was operating safely and in compliance with health regulation standards. Collaborated with the swim team and day camp staff to provide a safe and enjoyable environment. Responsible for the daily pool operations and management of thirteen guards. Ensured the pool was operating safely and in compliance with health regulation standards. Collaborated with the swim team and day camp staff to provide a safe and enjoyable environment.