Experience

BURGER KING UK

• United Kingdom
• Restaurants
• 200 - 300 Employee

• Chief Marketing Officer

  • Feb 2018 - Present

  London, United Kingdom



Homecoming

• Business Owner

  • Aug 2016 - Feb 2018

  London, United Kingdom Homecoming is a new sleepwear brand, designed and made in London. Designed to be shown off as well as worn to bed, Homecoming pyjamas are all you need to explore the great indoors. The collection includes a range of jersey and cotton pyjama sets, nightshirts and separates each with luxurious detailing, interesting prints and finishes. Smart enough for first breakfasts with the in-laws, comfy enough for a proper night's sleep. Homecoming pyjamas are designed to be lived in. Check out the… Show more Homecoming is a new sleepwear brand, designed and made in London. Designed to be shown off as well as worn to bed, Homecoming pyjamas are all you need to explore the great indoors. The collection includes a range of jersey and cotton pyjama sets, nightshirts and separates each with luxurious detailing, interesting prints and finishes. Smart enough for first breakfasts with the in-laws, comfy enough for a proper night's sleep. Homecoming pyjamas are designed to be lived in. Check out the full collection at www.homecoming.co.uk Show less



Gourmet Burger Kitchen

• United Kingdom
• Restaurants
• 200 - 300 Employee

• Marketing Director

  • Apr 2012 - Jun 2016

  1 Lindsey St, London Led the marketing strategy and agenda for GBK, navigating a route away from traditional discounts and repositioning the brand as a leading player within the premium burger category. Led and delivered a successful brand repositioning project, driving customer value through more compelling visual identity, product offer and communications while significantly reducing discounting with the development and launch of the GBK App, a customer reward mechanic and loyalty platform with over 500k… Show more Led the marketing strategy and agenda for GBK, navigating a route away from traditional discounts and repositioning the brand as a leading player within the premium burger category. Led and delivered a successful brand repositioning project, driving customer value through more compelling visual identity, product offer and communications while significantly reducing discounting with the development and launch of the GBK App, a customer reward mechanic and loyalty platform with over 500k customers and 10% weekly covers use. This became a rich source of customer insights and a platform with which to leverage targeted CRM going forward. During my time at GBK, national brand awareness doubled and the business enjoyed an industry-leading 19 quarters of LFL sales growth. Show less



Krispy Kreme UK

• Head of Marketing

  • Nov 2007 - Mar 2012



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Jun 2007 - Nov 2007



dunnhumby

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Apr 2004 - Oct 2006