Katie Encabo
Customer Success Manager at The Good- Claim this Profile
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Topline Score
Bio
Credentials
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Customer Experience: Journey Mapping
LinkedInMay, 2022- Nov, 2024 -
User Experience (UX) for Non-Designers
LinkedInMay, 2022- Nov, 2024 -
Google Analytics Certification
GoogleJan, 2023- Nov, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2019- Nov, 2024
Experience
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The Good
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Customer Success Manager
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Apr 2023 - Present
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CRO Strategist
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Apr 2022 - Apr 2023
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Project Manager
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Mar 2021 - Apr 2022
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Project Coordinator
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Jun 2019 - Mar 2021
I support a team of designers, developers, and strategists to discover untapped opportunities and deliver proven digital improvements for brands big and small. We work with brands in eCommerce, lead generation, and monetization to surface meaningful qualitative and quantitative insights and analysis. We leverage our diverse backgrounds to deepen our clients' understanding of their audiences' wants, needs, and behaviors. Our services include: o Enterprise Consulting o… Show more I support a team of designers, developers, and strategists to discover untapped opportunities and deliver proven digital improvements for brands big and small. We work with brands in eCommerce, lead generation, and monetization to surface meaningful qualitative and quantitative insights and analysis. We leverage our diverse backgrounds to deepen our clients' understanding of their audiences' wants, needs, and behaviors. Our services include: o Enterprise Consulting o Conversion Rate Optimization o A/B and Multivariate Testing o Wireframe and Information Architecture o Survey Design and Analysis o User Testing ...And a host of other user research approaches that help improve customer experiences across the web
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Pivot
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United States
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Advertising Services
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1 - 100 Employee
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Project Coordinator Lead
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Nov 2018 - May 2019
o New position for the company leading a team of coordinators in project management of marketing and creative deliverables for clients o Responsible for coordinating and monitoring marketing projects from initiation through completion for the clients of multiple account executives o Partnered with directors of marketing services to support their team of 9 account executives o Developed, implemented, and improved internal processes to increase efficiency and quality of marketing… Show more o New position for the company leading a team of coordinators in project management of marketing and creative deliverables for clients o Responsible for coordinating and monitoring marketing projects from initiation through completion for the clients of multiple account executives o Partnered with directors of marketing services to support their team of 9 account executives o Developed, implemented, and improved internal processes to increase efficiency and quality of marketing projects and campaigns
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Research & Digital Marketing Manager
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Jun 2017 - Nov 2018
o Lead an agency-wide shift to integrate more digital marketing into team’s consulting strategy with implementation of new marketing tactics and process. Resulted in shifted proposals, new hires, and development of internal digital marketing curriculum o Managed digital team of 3 o Search engine marketing and social media account administration and project management, including Google Ads, Facebook, Instagram, LinkedIn ad placement o Continued all former Research Manager… Show more o Lead an agency-wide shift to integrate more digital marketing into team’s consulting strategy with implementation of new marketing tactics and process. Resulted in shifted proposals, new hires, and development of internal digital marketing curriculum o Managed digital team of 3 o Search engine marketing and social media account administration and project management, including Google Ads, Facebook, Instagram, LinkedIn ad placement o Continued all former Research Manager responsibilities
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Research Manager
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Apr 2015 - Jun 2017
o Managed research team of 4 in designing and completing an average of 8 market research projects for clients each quarter, along with 20 ongoing customer feedback loop survey programs o Market research projects included structured data collection by online surveys, focus groups, mail surveys, an in-house team of survey callers, and in-person intercept studies. Developed and maintained online research communities and panels on behalf of our clients o Analyzed data using SPSS and WinCross… Show more o Managed research team of 4 in designing and completing an average of 8 market research projects for clients each quarter, along with 20 ongoing customer feedback loop survey programs o Market research projects included structured data collection by online surveys, focus groups, mail surveys, an in-house team of survey callers, and in-person intercept studies. Developed and maintained online research communities and panels on behalf of our clients o Analyzed data using SPSS and WinCross to deliver statistically significant findings and recommendations to clients in compelling and comprehensive PowerPoint-style presentation reports o Developed ongoing program evaluations and learning assessments to assess value of clients’ training programs o Member of the company management team, responsible for setting and monitoring company objectives and goals
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Marketing Coordinator
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Jun 2010 - Apr 2015
o Worked with teams to plan, develop, and execute marketing concepts and campaigns for clients in the telecommunications industry, software industry, public sector, and nonprofit sector o Directed ongoing email marketing programs for clients with lists ranging from 500 to 120,000 contacts o Website project management, e-commerce site troubleshooting and testing. Liaison between clients and WordPress, PHP, ASP.NET, and JavaScript developers o Copywriting and editing for digital and… Show more o Worked with teams to plan, develop, and execute marketing concepts and campaigns for clients in the telecommunications industry, software industry, public sector, and nonprofit sector o Directed ongoing email marketing programs for clients with lists ranging from 500 to 120,000 contacts o Website project management, e-commerce site troubleshooting and testing. Liaison between clients and WordPress, PHP, ASP.NET, and JavaScript developers o Copywriting and editing for digital and traditional advertising and communication materials o Webinar administration, member of agency’s corporate marketing team
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Northwest Museum of Arts & Culture
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Marketing Intern
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Sep 2009 - Jan 2010
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Compassion International
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United States
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Non-profit Organizations
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700 & Above Employee
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Donor Communications Intern
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May 2009 - Jul 2009
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Coates Kokes
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Intern
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2008 - 2008
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Education
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Whitworth University
BA, Communications -
Lincoln High School