Katie Duguid

SEAT & CUPRA Press fleet manager at SEAT UK
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Experience

    • United Kingdom
    • Automotive
    • 1 - 100 Employee
    • SEAT & CUPRA Press fleet manager
      • Nov 2016 - Present

      Plan and deliver fleet planning and logistics for the press fleet; plan strategy and budget. Ensuring product launches are delivered with the best impact possible, from suitable venue to car display setup to liaising with 3rd party agencies, and venue directly. Manage technical agent supplier (DHL) to ensure vehicles were maintained to standard and all service levels were achieved while staying in line with the strategy and budget proposed. Closely work with the Marketing department to ensure planned strategies are delivered promptly; arrange vehicles to suit the Marketing messaging, and share social media coverage to push awareness of the brand. Day-to-day bookings service to press & influencers for press fleet loans; proactive and targeted; manage and develop relationships with key motoring media and influencers with efficient communication and face-to-face meetings where appropriate. Detailed analysis of fleet planning and budgeting data, budget control, and reforecasts. Deliver key objectives as specified in International Communications directives. To be available as media contact outside normal office hours and attend press events; On call for any PR issues that may arise, journalist questions/logistical issues. Ensure press releases received from the factory in Spain are tailored to the UK. Track and maintain the yearly budget. Work closely with the factory to ensure we’re on target to reach the yearly PR value.

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Audi Press Fleet Executive
      • Feb 2012 - Nov 2016

      Ordering vehicles promptly for 5 of the 7 press fleets via SLI. Arranging bookings for motor journalists & VIPs. This can vary from a standard press loan to requesting access to the Cherished fleet, also dealing with Journalists/VIPs model-related questions. Analysing the weekly aged vehicle report to effectively manage the client’s assets and to ensure there aren’t any vehicles over 150 days old. General admin jobs: Vehicle spec sheets, processing fines/charges, permit letters/travel abroad documents, monthly tax enquiries, processing insurance work via VWG group insurance, compiling press launch documents & packs. Liaising with the Internal Sales Manager to provide monthly forecasts. Attend the weekly round table meeting to submit our monthly forecast and highlight any risks or opportunities for the brand. Liaising with the Marketing department regarding vehicle specifications for new products. Sending out weekly booking press packs to journalists. Updating Press fleet lists, helping to highlight vehicles that may need defleeting also highlighting vehicles that need ordering. Monthly PDI updates, that are fed over to DHL, so that they know what we are working to within the month and when vehicles are required. Maintaining a working relationship with Suppliers (DHL, Wardman Communications, NGM and Parkers European). Ensuring that Press Fleet & VIP Relation Manager’s responsibilities are covered in any absence. Arranging vehicles for Press launches, involving months of preparation and working closely with the Product department

  • Paragon Fleet Solutions
    • Upper Heyford, England, United Kingdom
    • Audi Press Fleet controller
      • Nov 2008 - Mar 2011

      Working closely with other departments daily to ensure that vehicles meet there booking requirements and over coming any problems that may prevent the vehicle from making the booking. Running weekly vehicle movement report for the Press office, this enables the Audi Press Office to send out the relevant Press Packs to the Journalists. Dealing with Speeding fines and congestion charges. Monitoring vehicles through the system and checking that the vehicles are all ready for there booking, ensuring that if the vehicle required Euro Prep and other press additions this is carried out. Arranging vehicles for Launches and ensuring the vehicles are in A1 condition; this involves a lot of concentration and attention to detail. Dealing with Logistic problems, if vehicle is not available or the vehicle is at a different address. Fully AFRL trained, this involves using VWG & Paragon systems. Raising booking at the request of the Press Office. Raising PDIs for new vehicles and sending out emails to the workshop to advise of the options the vehicle has and the date the vehicle is due out, this is important so the workshop are aware when the vehicle needs to be run in by. Applying for Tax renewals, then send the tax out to the relevant customer or ensuring the tax is in the vehicle before its booking. Chasing through Prep jobs that are outstanding. Raising insurance jobs and obtaining the vehicle estimate. Manage the Audi Press Fleet on behalf of the Audi Press office. Problem solving and working on my own initiative. Working within the Audi Press office once a week to give assistant.

Education

  • Banbury College
    Beauty Therapy, NVQ Level 1 Beauty Therapy
    1999 - 2020
  • Banbury Collecge
    Holistic Health, Diploma
    2000 - 2001
  • The Warriner - Bloxham
    8 GCSE’s including Maths and English
    1995 - 1999

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