Experience

Global Travel Alliance

• South Africa
• Travel Arrangements
• 1 - 100 Employee

• Director of Marketing

  • Feb 2021 - Present



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Consultant & Independent Contractor

  • Sep 2020 - Feb 2021



VisitPITTSBURGH

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Domestic & International Group Sales Director

  • Oct 2017 - Sep 2020

  • Achieved +22.6% domestic group tour room night production, contributed to +3.6% international visitation • Consistently exceeded sales KPI’s including room night production, sales calls, site visit quota, familiarization tours, sales missions and lead prospecting • Worked directly with UK & German target market international rep firms on sales efforts: product placement, supply chain, FAMs, and sales missions• Liaised with BrandUSA, US Commercial Services, Commonwealth of PA Tourism Office, Destination Greater Pittsburgh and Pittsburgh International Airport• Developed and delivered dynamic sales presentations for sales missions across 7 countries - USA, Canada, England, Ireland, Scotland, Germany, Netherlands, France, Switzerland - to train wholesalers, tour operators, and travel agents • Collaborated with regional partners to lead tourism sales efforts for key initiatives such as 2018 China Charter flight and launch of BA non-stop service• Identified secondary markets based on industry research, trends, air service• Formulated strategic and innovative sales plans in emerging secondary markets to maximize ROI and raise destination profile with clients and key stakeholders; hired international rep firms and US Commercial Services on project basis• Managed tourism sales project budgets for familiarization (FAM) tours and sales initiatives: trade shows, sales missions, creative promotions, client gifts• Partnered with and trained VisitPITTSBURGH members to develop product that aligned with group and international tourism demands and trends



Pittsburgh Public Theater

• Performing Arts
• 1 - 100 Employee

• Director of Education & Outreach

  • Oct 2015 - Oct 2017

  • Served as department head, providing vision and oversight to all programming• Managed department and program budgets, monthly, quarterly reports• Launched new accessibility and inclusion initiative, first of its kind in the country, resulting in local and national press coverage• Expanded participation in and reach of programs, such as Creative Dramatics

• Group Sales & Audience Development Manager

  • Sep 2012 - Oct 2015

  • Fostered new partnerships and relationships to increase org visibility and sales• Introduced creative new events series “Last Call” and “Sips & Scripts” to complement artistic programming and audience development needs• Established and surpassed sales goals based on revenue trends and projections• Planned and managed crucial special events for diverse clientele ranging from students to sponsors and donors



Pittsburgh CLO

• United States
• Performing Arts
• 1 - 100 Employee

• Group Sales Coordinator (Group Sales/Subscription Associate)

  • Oct 2010 - Oct 2012



The Pittsburgh Cultural Trust

• Intern, First Night Pittsburgh

  • Sep 2010 - Jan 2011

• Development Intern

  • May 2010 - Aug 2010



Stage Entertainment

• Netherlands
• Entertainment Providers
• 700 & Above Employee

• Production Intern

  • Sep 2009 - Dec 2009