Experience

Bubbies Ice Cream & Desserts

• United States
• Restaurants

• Vice President of Marketing

  • Jul 2018 - Present

  • Oversee all marketing functions of the organization including branding, innovation, consumer & shopper programs for one of the fastest growing brands in the frozen novelty category • Collaborate with sales on go-to-market strategies for new and existing product lines in natural, conventional grocery, club and foodservice channels • Manage marketing team along with agency relationships to ensure brand continuity and program alignment across all channels • Leverage digital first approach to raise awareness while building brand advocates for our rapidly growing lines of premium, mochi ice cream and frozen desserts

• Director of Marketing

  • Jan 2017 - Jul 2018



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Brand Manager, Beauty Care

  • 2016 - 2017

  • Managed hair styling portfolio of brands including göt2b and Smooth ‘N Shine for US market • Lead cross functional teams to bring new products to market as well as managing cost savings initiatives for significant margin improvement • Directed and managed digital, creative, media and PR agencies to ensure the delivery of cohesive and consistent brand messaging across all consumer touch points • Developed business review decks, sales presentations and annual marketing plans including the identification and execution of all major consumer promotions, campaigns and trade programs to deliver market share and sales objectives



Inventure Foods, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Brand Manager

  • 2015 - 2016

  • Managed portfolio of company owned, licensed, and private label snack food brands including TGI Fridays, Nathan’s Famous, Boulder Canyon, Poore Brothers, and Vidalia Brands• Developed annual marketing plans and drove marketing and PR strategies across all platforms • Managed project timelines and champion development efforts while working with R&D, creative, operations and supply chain to bring new products and line extensions to market• Monitored competitive activity and emerging trends utilizing IRI data in conjunction with industry and custom market research and sales reports to fine-tune marketing strategies and drive innovation

• Brand Manager

  • 2012 - 2015



mybody skincare

• Marketing Manager

  • 2011 - 2012

  Managed the mybody marketing department and the annual B2B and B2C marketing plans which include new product launches and line extensions, myEVENT program, sales promotions, and customer loyalty programs. Managed the mybody marketing department and the annual B2B and B2C marketing plans which include new product launches and line extensions, myEVENT program, sales promotions, and customer loyalty programs.



MAAX Spas Industries Corp

• United States
• Manufacturing
• 1 - 100 Employee

• Associate Brand Manager

  • 2008 - 2011

  Managed all marketing communications and public relations for MAAX Spas while utilizing market research to develop go-to-market strategies for five product lines. Assisted the V.P. of Sales & Marketing in profitability analyses, sales forecasting, strategy development and deployment to grow brand equity Managed all marketing communications and public relations for MAAX Spas while utilizing market research to develop go-to-market strategies for five product lines. Assisted the V.P. of Sales & Marketing in profitability analyses, sales forecasting, strategy development and deployment to grow brand equity



The Hive

• IT Services and IT Consulting

• Field Market Manager

  • 2007 - 2008

  Managed on-premise marketing initiatives for select Brown Forman brands while working with supplier, distributor and key account contacts in the execution of promotional brand objectives. Managed on-premise marketing initiatives for select Brown Forman brands while working with supplier, distributor and key account contacts in the execution of promotional brand objectives.



Softchoice

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• Inside Sales Account Manager

  • 2005 - 2007

  Marketed Softchoice’s sales model to attain new and enhance existing partnership opportunities by utilizing a consultative strategic approach which resulted in achieving over 100% of plan in 2006 and 2007. Marketed Softchoice’s sales model to attain new and enhance existing partnership opportunities by utilizing a consultative strategic approach which resulted in achieving over 100% of plan in 2006 and 2007.