Experience

Howies Restaurants Limited

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Present



Montpeliers (Edinburgh) Ltd.

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Aug 2012 - Sep 2015

  Marketing Manager for seven leading venues in Edinburgh - Tigerlily, Rick’s, Indigo Yard, Montpeliers Bruntsfield, Candy bar, Opal and Lulu. Responsible for planning and activation of the overarching marketing strategy for the company as well as venue specific marketing strategies. This includes direct accountability for digital development (website, email and social media), budget management, promotional planning, copy writing, creative, PR, third party relations and all advertising. Marketing Manager for seven leading venues in Edinburgh - Tigerlily, Rick’s, Indigo Yard, Montpeliers Bruntsfield, Candy bar, Opal and Lulu. Responsible for planning and activation of the overarching marketing strategy for the company as well as venue specific marketing strategies. This includes direct accountability for digital development (website, email and social media), budget management, promotional planning, copy writing, creative, PR, third party relations and all advertising.



Stripe Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Mar 2011 - Aug 2012

  Worked on numerous PR campaigns for clients including The Scottish Government, IRN-BRU, Quality Meat Scotland and Edinburgh Airport – this included pro-active and re-active liaison with media on a daily basis to sell in features, news and photo opportunities and deliver on-message coverage. Prepared compelling and succinct media materials including press releases and photocall notices. Event management of IRN-BRUs sponsorship of the Scottish Football League and high profile Scottish Government campaigns. Lead role over the marketing strategy and show budget for Taste of Edinburgh in 2011 and 2012. Over the four-month campaign period, responsible for ticket sale targets, budget control, creative, print, advertising, digital (website, email, social media), copy writing, sponsorships, PR and ad hoc activity (including restaurant pop ups). Show less



Big Partnership

• Edinburgh

• Intern

  • Jan 2011 - Mar 2011

  Placement. Worked alongside a dynamic team on high profile drinks brands, including the Edrington Group and various charity organisations and energy corporations. Placement. Worked alongside a dynamic team on high profile drinks brands, including the Edrington Group and various charity organisations and energy corporations.



InStyle Magazine

• London

• Intern

  • May 2010 - Jun 2010

  Placement. Roles included daily correspondence with PR companies across Europe, handling press enquiries and events, contributing to deadlines set by directors, assisting team on photo shoots. Placement. Roles included daily correspondence with PR companies across Europe, handling press enquiries and events, contributing to deadlines set by directors, assisting team on photo shoots.



Company Magazine

• London

• Intern

  • Feb 2010 - Apr 2010

  Placement. Involved in several major projects including Britain’s Next Top Model shoot. Working closely with PR agencies sparked interest in sector Placement. Involved in several major projects including Britain’s Next Top Model shoot. Working closely with PR agencies sparked interest in sector