Katie Casserly
Account Coordinator at Bauer Entertainment Marketing- Claim this Profile
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Topline Score
Bio
Credentials
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Hootsuite Social Marketing Certification
HootsuiteJan, 2021- Nov, 2024 -
Microsoft Excel 2013 Certification
University of Florida - Warrington College of BusinessFeb, 2019- Nov, 2024
Experience
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Bauer Entertainment Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Account Coordinator
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Aug 2022 - Present
Bauer Entertainment Marketing (BEM) delivers more fans, sales, and profit for music, sports, and entertainment businesses. As a full-service marketing agency, BEM has helped grow 100+ companies including Ryman Auditorium, X Games, Kanye West, NASCAR, Country Jam, Music Business Association, Emporium Presents, Lexington Center, and Uber.• Work alongside account manager to help develop, execute, and maintain marketing campaigns and promotional plans that have resulted in combined impressions of 10M+, over 2M engagements, and an increase of 10K followers across socials for several entertainment clients, including music festivals, independent artists, tours, venues, and sporting events.• Serve as the main liaison between artist teams & music clients to effectively manage campaigns, facilitate communication, build strong relationships, and execute promotions that align with the artist’s or client’s branding.• Manage contests, influencer campaigns, & brand collaborations to drive lead generation and organic traffic to client sites.• Analyze KPIs & budgets to create weekly reports that provide clients with key insights and data-driven recommendations.• Oversee & assist interns with all social media communications, email marketing, content creation, presentation decks, etc.• Support on-site coverage of events with real-time marketing services for festivals, concerts, and conferences.• Stay updated on industry news and events to brainstorm campaign ideas and initiatives for relevant audiences. Show less
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Entertainment Marketing Intern
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Jan 2022 - Jul 2022
• Managed and executed all day-to-day social media activity, including conceptualizing content, generating social calendars, creating assets, copywriting, and community engagement, for multiple music industry client accounts.• Assisted in strategizing & building digital advertising campaigns to help generate over 15X return on ad spend for clients.• Developed effective email marketing strategy that grew list size by 30%; Improved open rates by 20% & CTRs by 65%.• Provided administrative support to team leads, including scheduling meetings, compiling agenda items & taking notes, updating calendars, maintaining contact databases, and organizing artist assets & important documents. Show less
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Orangetheory Fitness
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Sales Associate
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May 2022 - Oct 2022
• Utilized graphic design skills to create social media content, resulting in a 4X boost in engagement rates. • Managed all front-of-house fitness studio operations, including promoting member relations, maintaining accurate records using CRM systems, carryout the individualized sales process, and handling all studio communications. • Top performing salesperson in first two months of employment; Generated over 50% of total studio sales. • Utilized graphic design skills to create social media content, resulting in a 4X boost in engagement rates. • Managed all front-of-house fitness studio operations, including promoting member relations, maintaining accurate records using CRM systems, carryout the individualized sales process, and handling all studio communications. • Top performing salesperson in first two months of employment; Generated over 50% of total studio sales.
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University of Florida - Warrington College of Business
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United States
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Higher Education
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100 - 200 Employee
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Professional Selling, Teaching Assistant
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Jan 2022 - Apr 2022
• Coached students through various sales simulations to practice implementing professional selling skills in B2B scenarios.• Evaluated & graded over 50 students' academic performance on assignments, exams, case competitions, and sales simulations.
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Marketing Department, Student Assistant
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Aug 2021 - Apr 2022
• Performed administrative services, organized & managed 10+ advisors' schedules, coordinated team meetings & correspondence, assisted in facilitating special events, and served as the first point of contact for the office.
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Emergent Leadership, Teaching Assistant
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Jan 2021 - Aug 2021
• Served as an Executive Assistant for Associate Dean Dr. Alex Sevilla, performing duties such as scheduling meetings, keeping team meeting notes, and streamlining communication.• Facilitated weekly hybrid class meetings and allowed for the seamless collaboration of students attending live & virtually.• Responsible for evaluating the academic performance of over 60 students on assignments, exams, and case competitions.
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University of Florida Student Government
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United States
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100 - 200 Employee
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Assistant Director of Promotions, SG Productions
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Mar 2022 - Mar 2022
• Assisted in developing comprehensive marketing campaigns that utilized social media, digital advertising, word-of-mouth, and grassroots initiatives to promote concerts and live events to student groups on campus. • Helped to sell over 10,000 tickets to shows including artists like Chase Rice, Cole Swindell, and Brett Young. • Assisted in developing comprehensive marketing campaigns that utilized social media, digital advertising, word-of-mouth, and grassroots initiatives to promote concerts and live events to student groups on campus. • Helped to sell over 10,000 tickets to shows including artists like Chase Rice, Cole Swindell, and Brett Young.
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Allied Global Marketing
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United States
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Advertising Services
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300 - 400 Employee
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Field Marketing Intern
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Jun 2020 - Aug 2021
Allied Global Marketing is a full-service integrated marketing agency that works with some of the largest entertainment, consumer, and lifestyle brands in the world, such as Netflix, Universal Pictures, and Warner Brothers. • Ideated and organized marketing campaigns, promotional events, and grassroots initiatives in the Florida markets for major film studios including Universal Pictures, Netflix, and Paramount, that generated combined impressions of 20M+. • Assisted with on-site operations and coordinated with talent management for movie premieres, press junkets, & special events. • Pitched and developed partnerships with 30+ new talent partners and influencers for several campaign collaborations. • Researched and analyzed industry trends to identify unique, specific tactics to reach target markets in-person & digitally. Show less
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Education
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2021 - 2022
University of Florida - Warrington College of Business
Master of Science - MS, Marketing -
2018 - 2022
University of Florida - Warrington College of Business
Bachelor of Science in Business Administration, Marketing -
2014 - 2018
South Plantation High School
Class of 2018 Valedictorian
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