Experience

Check
• Peru
• Education Administration Programs
• 1 - 100 Employee
• Product & Partner Marketing Consultant

  • 2021 - Present

TrustRadius
• United States
• Information Services
• 1 - 100 Employee
• Product Marketing Consultant

  • 2021 - Present


Self-employed

• Real Estate
• 1 - 100 Employee

• Product Marketing Consultant

  • 2015 - Present

  Working with B2B tech companies on product marketing, marketing strategy, partner marketing, and sales enablement projects. Available on a project or retainer basis.



Checkr, Inc.

• United States
• Software Development
• 700 & Above Employee

• Director, Product Marketing

  • 2019 - 2020

  San Francisco Bay Area Hired and managed a team of Product Marketing Managers. Developed keynote for first customer conference that featured our CEO, 3 top customers, and a product demo for an upcoming product launch. Launched first multi-city roadshow in partnership with events and demand gen. Defined campaign themes aligned to key personas and industries. Developed a new sales narrative and rolled it out at our annual sales kickoff.

• Senior Manager, Product Marketing

  • 2018 - 2019

  San Francisco Bay Area Hired and managed Product Marketing Associate. Developed Command of the Message value framework, and rolled out the new framework to the field team. Built buyer journey map and personas as foundational materials for the sales and marketing teams. Launched a new website with updated site architecture, product, solution, role, and industry content that was informed by persona research.

• Senior Product Marketing Manager

  • 2017 - 2018

  San Francisco Bay Area Lead the cross-functional team to define the value drivers and differentiators for Checkr by conducting internal, market, and customer research. Built and rolled out an updated sales deck, ROI calculator, and customer-facing roadmap that incorporated our new messaging.



LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Product Marketing Lead, Data & Publishers

  • 2016 - 2017

  San Francisco Bay Area - Repositioned LiveRamp from a data onboarder to an Identity Resolution Provider. Defined the category and relaunched the product as IdenityLink. - Partnered with Acxiom to fold AbiliTec into LiveRamp (which would later become the messaging for all of LiveRamp/Acxiom when the company rebranded to LiveRamp - RAMP on the NYSE) - Led messaging, positioning, partner marketing, marketing strategy, content, sales enablement and GTM for LiveRamp's publisher and data segments. Work directly with… Show more - Repositioned LiveRamp from a data onboarder to an Identity Resolution Provider. Defined the category and relaunched the product as IdenityLink. - Partnered with Acxiom to fold AbiliTec into LiveRamp (which would later become the messaging for all of LiveRamp/Acxiom when the company rebranded to LiveRamp - RAMP on the NYSE) - Led messaging, positioning, partner marketing, marketing strategy, content, sales enablement and GTM for LiveRamp's publisher and data segments. Work directly with executive team, General Managers and head's of product for both groups to define key business metrics, product market fit and product strategy. Own all external launches and sales enablement for both audiences.

• Senior Product & Partner Marketing Manager

  • 2015 - 2016

  San Francisco Bay Area - Owned product marketing, content creation, marketing strategy, sales enablement and GTM for Customer Link, measurement use cases and identity resolution/AbiliTec. Led public launch of Customer Link. Worked closely with executive team and product counterpart on product market fit and repositioning Customer Link capabilities as a key component of IdentityLink. Defined partner marketing strategies and built joint GTM plans with Google, Nielsen Catalina Solutions, MasterCard Advisors, Comscore… Show more - Owned product marketing, content creation, marketing strategy, sales enablement and GTM for Customer Link, measurement use cases and identity resolution/AbiliTec. Led public launch of Customer Link. Worked closely with executive team and product counterpart on product market fit and repositioning Customer Link capabilities as a key component of IdentityLink. Defined partner marketing strategies and built joint GTM plans with Google, Nielsen Catalina Solutions, MasterCard Advisors, Comscore, and other top partners.



Yieldex

• South Africa

• Manager, New Products

  • 2014 - 2015

  Greater New York City Area -Wrote messaging & positioning for new product features, planned and executed product launches -Created and led sales enablement training for new products and features -Launched, facilitated and marketed popular monthly webinar series -Wrote Tips, Tricks and Clicks for company newsletter -Worked with Marketing Director to launch new company website -Utilized ActOn for lead gen & client email marketing programs -Trained all Yieldex new hires and led internal trainings on new… Show more -Wrote messaging & positioning for new product features, planned and executed product launches -Created and led sales enablement training for new products and features -Launched, facilitated and marketed popular monthly webinar series -Wrote Tips, Tricks and Clicks for company newsletter -Worked with Marketing Director to launch new company website -Utilized ActOn for lead gen & client email marketing programs -Trained all Yieldex new hires and led internal trainings on new partnerships and vendors -Worked directly with GM to launch Yieldex Direct to Advertisers, included creating sales and marketing materials, developing demos, selling first deals, running beta tests and collaborating on the product roadmap based on customer feedback & market opportunity -Defined target prospect segments & developed GTM strategy for Yieldex Direct for Advertisers

• Manager, Customer Training & Consulting

  • 2013 - 2015

  Greater New York City Area -First member of the training department at Yieldex -Created new client training onboarding program -Facilitated onsite and webinar trainings for our publisher clients globally -Delivered over 150 client onsite and webinar trainings a year resulting in increased number of active users, increased account usage and increased number of product add-on upsells -Designed custom consultative multi-day onsite trainings, to drive user adoption and implement new use cases - onsite trainings… Show more -First member of the training department at Yieldex -Created new client training onboarding program -Facilitated onsite and webinar trainings for our publisher clients globally -Delivered over 150 client onsite and webinar trainings a year resulting in increased number of active users, increased account usage and increased number of product add-on upsells -Designed custom consultative multi-day onsite trainings, to drive user adoption and implement new use cases - onsite trainings were hands-on and publishers walked away with new reports, updated product pricing, new product packages and new forecasting models built into their instance of Yieldex -Developed first product release training for clients, including webinars, videos and help documentation -Created training videos that covered our 101 training series and new functionality -Developed Yieldex University Course Catalog and YieldeXpert Certification Program



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Manager, Digital Marketing for Lifestyle Group

  • 2012 - 2013

  Greater New York City Area -Led and implemented weekly live campaign meeting to review all outstanding campaign issues, optimization recommendations and upsell opportunities -Wrote creative briefs for in house designers to develop and refine custom creative for advertising partners -Packaged sponsorships through inventory analysis to ensure optimal pricing -Evaluated pricing trends to update rate cards -Created Fivia training guide and trained team members on Fivia -Created digital sales planning… Show more -Led and implemented weekly live campaign meeting to review all outstanding campaign issues, optimization recommendations and upsell opportunities -Wrote creative briefs for in house designers to develop and refine custom creative for advertising partners -Packaged sponsorships through inventory analysis to ensure optimal pricing -Evaluated pricing trends to update rate cards -Created Fivia training guide and trained team members on Fivia -Created digital sales planning templates and drove sales planning best practices -Implemented post sale process from IO creation through final campaign wrap report -Worked with the Audience Development team to determine areas of the site that needed increased traffic due to high advertiser demand and limited inventory supply -Trained sales team on digital best practices, audience targeting, terminology and industry trends -Developed monthly digital research report for the sales team that included audience, site and specific sponsorship highlights to share with advertisers -Streamlined the process of selling custom rich media units from unit ideation through campaign delivery - including legal approval, editorial approval, creative templates, gathering specs and creating marketing materials -Collaborated with corporate sales team to drive larger deals with the Style/Entertainment and News/Sports groups at Time Inc. -Developed campaign wrap report template to highlight campaign successes and provide recommendations for future campaigns based on insights we drew throughout the campaign -Created case studies using successful campaigns Show less



Collective

• Media Production

• Account Executive

  • 2011 - 2012

  Greater New York City Area

• Senior Integrated Marketing Planner

  • 2010 - 2011

  Greater New York City Area -Wrote marketing proposals and created media plans -Worked with advertising agencies and clients direct to put together display, rich media, video and mobile media plans and presentations. -Clients included: Sony, Wells Fargo, Bing, Microsoft, The Gap, Banana Republic, P&G, Bowflex, Chase, Allegra, Coach, Kenneth Cole, Google, Disney and more -Created availability forecasting training guide and trained coordinators on availability forecasting process -Created marketing materials… Show more -Wrote marketing proposals and created media plans -Worked with advertising agencies and clients direct to put together display, rich media, video and mobile media plans and presentations. -Clients included: Sony, Wells Fargo, Bing, Microsoft, The Gap, Banana Republic, P&G, Bowflex, Chase, Allegra, Coach, Kenneth Cole, Google, Disney and more -Created availability forecasting training guide and trained coordinators on availability forecasting process -Created marketing materials surrounding new audience offerings and product offerings to be disseminated to the planning and sales team -Trained sales planning team and sales team on the competitive landscape facing digital ad networks in regards to video, mobile and display -Created new marketing materials surrounding Collective's new creative retargeting product -Worked with account management throughout campaigns to provide optimization recommendations -Met with advertisers to hear their needs and craft recommendations utilizing Collective's product offerings -Prospected and closed new business in the LA & NYC territory

• Integrated Marketing Planner

  • 2010 - 2010

  Greater Los Angeles Area



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Web Contributor & Intern

  • 2009 - 2010

  Greater San Diego Area -Developed and wrote original articles for NBC San Diego's website -Wrote daily event blog What You're Doing Tonight -Compiled photo galleries for SoundDiego.com music blog -Created Q3 2010's most popular website destination: Cheap or Free Things to do in San Diego -Filmed/edited video content from Thread Fashion show for on air and online video content -Provided exclusive coverage on the La Jolla Fashion Film Festival -Drove traffic to the website via twitter, facebook and… Show more -Developed and wrote original articles for NBC San Diego's website -Wrote daily event blog What You're Doing Tonight -Compiled photo galleries for SoundDiego.com music blog -Created Q3 2010's most popular website destination: Cheap or Free Things to do in San Diego -Filmed/edited video content from Thread Fashion show for on air and online video content -Provided exclusive coverage on the La Jolla Fashion Film Festival -Drove traffic to the website via twitter, facebook and sweepstakes -Forged new partnerships and grew existing partnerships with media companies to grow online audience Show less



University of California San Diego

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Lead Peer Advisor

  • 2006 - 2010

  Greater San Diego Area -Trained new peer advisors, oversaw quarterly newsletter, led weekly meeting and managed all peer advisor projects -Met with students to advise them on majors, minors, GE requirements and career goals -Helped plan and execute the 2009 academic advisor conference hosted at UC San Diego, including venue coordination, booking key note speakers, menu planning, seating arrangement and executing the award portion of the event -Documented and alerted students of all petitions that were… Show more -Trained new peer advisors, oversaw quarterly newsletter, led weekly meeting and managed all peer advisor projects -Met with students to advise them on majors, minors, GE requirements and career goals -Helped plan and execute the 2009 academic advisor conference hosted at UC San Diego, including venue coordination, booking key note speakers, menu planning, seating arrangement and executing the award portion of the event -Documented and alerted students of all petitions that were approved and disapproved by the Dean of Academic Advising -Edited academic advising guide using InDesign -Created and maintained academic advising facebook page and facebook events -Marketed all academic advising services and events to students -Answered virtual advisor questions and queued specific questions for the Dean and Assistant Dean -Trained orientation leaders on academic advising services, general education requirements, procedure to change majors, academic internship program and study abroad programs Show less



APCO Worldwide

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Global Marketing and Communication Intern

  • Jul 2009 - Dec 2009

  Washington, District Of Columbia -Wrote speaking points for foreign government client to minimize poor press and improve public perception -Researched and wrote speeches for APCO CEO -Assisted in company event planning, including invitations, logistics and speaker management -Managed a brand refresh of all APCO collateral and branded gifts -Assisted in website project management, copy edits and design direction -Worked on new business pitches, including research, building decks and participating in pitch to… Show more -Wrote speaking points for foreign government client to minimize poor press and improve public perception -Researched and wrote speeches for APCO CEO -Assisted in company event planning, including invitations, logistics and speaker management -Managed a brand refresh of all APCO collateral and branded gifts -Assisted in website project management, copy edits and design direction -Worked on new business pitches, including research, building decks and participating in pitch to Facebook -Built media plan for rebranding project, including RFP development and recommending final placements to the head of marketing Show less