Katie Burge-Jones

Marketing Manager at Character World Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Stockport, England, United Kingdom, UK

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Credentials

  • Marketing communications as a strategic function
    The Open University
    May, 2020
    - Oct, 2024
  • NCFE LEVEL 2 CERTIFICATE IN PRINCIPLES OF TEAM LEADING
    NCFE
    Mar, 2023
    - Oct, 2024

Experience

  • Character World Limited
    • United Kingdom
    • Marketing Manager
      • Apr 2018 - Present

      * Develop plans to help establish our brand* Preparing and managing monthly, quarterly and annual budgets for the Marketing department* Copywriting and content management.* Data analytics.* PR and corporate communications. * Ensure our brand message is strong and consistent across all channels and marketing efforts* Analyze consumer behavior and determine customer personas* Identify opportunities to reach new market segments and expand market share* Monitor competition* Coordinate sales and marketing efforts to boost brand awareness* Participate in the planning of company objectives Show less

    • Brand & Marketing Executive
      • Apr 2018 - Oct 2020

      Managing all content across all company social media platforms * Twitter * Facebook* Instagram * PinterestCreating and implementing the Social Media strategy.Reaching out to fans, key accounts, Social Media Influencers, bloggers and brands across our core platforms to form longstanding relationships.Growing all social channels and boosting engagement and communication with real fans.

  • David Lloyd Leisure
    • United Kingdom
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Sales and Marketing Manager
      • Dec 2013 - Mar 2018

      This role involves implementing a marketing strategy to increase the number of enquiries into the club through the following:• Liaising and networking with a range of people including customers, colleagues, suppliers and partner organisations• Communicating with target audiences and managing customer relationships;• Sourcing advertising opportunities and placing adverts in the press or on the radio• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters• Arranging the effective distribution of marketing materials• Maintaining and updating customer databases• Organising and attending events such as conferences, seminars and exhibitions• Sourcing and securing sponsorships• Contributing to, and developing, marketing plans and strategies• Managing budgets – cost of sale along with other expenditure• Evaluating marketing campaigns that we have organised with the central team and regional manager• Monitoring competitor activity Show less

    • Sales Consultant
      • Jun 2011 - Dec 2013

      My role as a Sales & New Membership Consultant covered the following;• Supporting the Sales Manager & other Consultants to ensure that we achieve our individual and group monthly sales targets.• Touring prospective members around our facilities & relaying important information regarding the clubs' facilities, prices and events in compliance with the David Lloyd Sales Policy.• Handling daily enquiries through a number of sources such as Guest Cards, E-Mail or Telephone.• Assisting the Sales Manager in marketing our club locally to generate awareness of the club within the local community & encourage corporate interest by targeting local businesses. Show less

Education

  • University of Liverpool
    Master of Arts (M.A.), Classical and Ancient Studies
    2011 - 2013
  • University of Liverpool
    Classical Studies, Classical and Ancient Studies
    2008 - 2011

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