Katie Barnes
Counselor at Integrated Counseling and Wellness- Claim this Profile
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Bio
John Atkins
Katie joined C-A-L Ranch Stores as Ecommerce Manager just prior to the company's launch of its ecommerce business in 2012. Katie brought much needed ecommerce business and social media experience and first-hand knowledge of our core demographic's lifestyle. Katie successfully built and effectively led a small team that worked well together in a challenging "start-up" environment. Katie's commitment to her role and her team were critical to the successful launch and growth of C-A-L's ecommerce business and social media strategy.
Dave Williams
Katie is a passionate and thoughtful leader. She is consistently thinking outside of the box to achieve results. She is easy to work with and makes you feel like a valuable resource. I had the pleasure of working directly with Katie while on the e-commerce team at C-A-L Ranch Stores. I found her insight, knowledge and experience to be invaluable to the overall growth and development of the company's online branding strategy.
John Atkins
Katie joined C-A-L Ranch Stores as Ecommerce Manager just prior to the company's launch of its ecommerce business in 2012. Katie brought much needed ecommerce business and social media experience and first-hand knowledge of our core demographic's lifestyle. Katie successfully built and effectively led a small team that worked well together in a challenging "start-up" environment. Katie's commitment to her role and her team were critical to the successful launch and growth of C-A-L's ecommerce business and social media strategy.
Dave Williams
Katie is a passionate and thoughtful leader. She is consistently thinking outside of the box to achieve results. She is easy to work with and makes you feel like a valuable resource. I had the pleasure of working directly with Katie while on the e-commerce team at C-A-L Ranch Stores. I found her insight, knowledge and experience to be invaluable to the overall growth and development of the company's online branding strategy.
John Atkins
Katie joined C-A-L Ranch Stores as Ecommerce Manager just prior to the company's launch of its ecommerce business in 2012. Katie brought much needed ecommerce business and social media experience and first-hand knowledge of our core demographic's lifestyle. Katie successfully built and effectively led a small team that worked well together in a challenging "start-up" environment. Katie's commitment to her role and her team were critical to the successful launch and growth of C-A-L's ecommerce business and social media strategy.
Dave Williams
Katie is a passionate and thoughtful leader. She is consistently thinking outside of the box to achieve results. She is easy to work with and makes you feel like a valuable resource. I had the pleasure of working directly with Katie while on the e-commerce team at C-A-L Ranch Stores. I found her insight, knowledge and experience to be invaluable to the overall growth and development of the company's online branding strategy.
John Atkins
Katie joined C-A-L Ranch Stores as Ecommerce Manager just prior to the company's launch of its ecommerce business in 2012. Katie brought much needed ecommerce business and social media experience and first-hand knowledge of our core demographic's lifestyle. Katie successfully built and effectively led a small team that worked well together in a challenging "start-up" environment. Katie's commitment to her role and her team were critical to the successful launch and growth of C-A-L's ecommerce business and social media strategy.
Dave Williams
Katie is a passionate and thoughtful leader. She is consistently thinking outside of the box to achieve results. She is easy to work with and makes you feel like a valuable resource. I had the pleasure of working directly with Katie while on the e-commerce team at C-A-L Ranch Stores. I found her insight, knowledge and experience to be invaluable to the overall growth and development of the company's online branding strategy.
Experience
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Integrated Counseling and Wellness
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United States
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Mental Health Care
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1 - 100 Employee
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Counselor
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Jul 2019 - Present
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Counselor
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Jul 2019 - Present
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Healthy Care Solutions
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United States
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Master's Counseling Intern
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Aug 2018 - Present
Specialty in trauma, mental health issues and relationship issues. Equine therapy Specialty in trauma, mental health issues and relationship issues. Equine therapy
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Children and Family Clinic
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Master's Counseling Intern
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Jan 2018 - Present
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C-A-L Ranch Stores
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United States
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Retail
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100 - 200 Employee
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Ecommerce Manager
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Oct 2012 - Jan 2016
Launched new Ecommerce site for C-A-L Ranch Stores within 6 weeks of my starting dateCollaborated with Marketing and Merchandising for an overall Brand Strategy for C-A-L RanchDeveloped Ecommerce and Social Media online marketing strategy. Increased Revenue 132.43% from 2013 to 2014, Increased Conversion rate 78.13% in that same time period. 2015 to date (year not complete) Revenue increase 49.13% from 2014, increased conversion rate 15.84% from 2014 to 2015.I have increased our Average order value 7.85% from 2014 to 2015. (Google Analytics).
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Owner
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Oct 2007 - Jul 2013
Designed website, Facebook page and printed materials to promote businessLoaded pics and video on websites to promote horses for saleDeveloped a stallion/breeding operation Designed website, Facebook page and printed materials to promote businessLoaded pics and video on websites to promote horses for saleDeveloped a stallion/breeding operation
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RCC Western Stores, Inc
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United States
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Retail
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1 - 100 Employee
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Ecommerce Manager
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Apr 2010 - Oct 2012
Started all social media pages, Google places for the stores and redesigned current websitewhile researching platforms and building a catalog for the new RCC ecommerce site• Planned and executed a digital marketing strategy across social media, in-store andonline channels increasing customer awareness and in-store and online traffic• Developed www.rccwesternstores.com ecommerce site from the ground up resulting in aperforming ROI, managing all facets of the website and ecommerce team• Designed all ads and online graphics for the website, email campaigns, Adwords & affiliates• Worked in conjunction with platform developers to allow for in-store pickup on the site and in-house IT to place kiosks in-store which count as “in-store” sales• Managed the call center/customer service department and upheld an extremely high level ofcustomer service, resulting in being awarded the Stella Service Online “Excellence” Award
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Graphic & Web Design
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Jun 2004 - Apr 2010
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Marketing and Promotions Manager
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Oct 2008 - Feb 2010
Established a web presence for the Cutting Horse site that gained attention and increasedthe customer base from all over the country• Primary driving force behind setting up Superior Feed and Tack as a dealer of AssuranceFeed and representing them at shows and clinics• Utilized precise web marketing techniques to attract new customers to attend clinics andshows and increasing business by 30% Established a web presence for the Cutting Horse site that gained attention and increasedthe customer base from all over the country• Primary driving force behind setting up Superior Feed and Tack as a dealer of AssuranceFeed and representing them at shows and clinics• Utilized precise web marketing techniques to attract new customers to attend clinics andshows and increasing business by 30%
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Education
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2018 - 2019
Idaho State University
Master's degree, Mental Health Counseling/Counselor -
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University of Wisconsin - River Falls (UWRF)
B.S, Marketing Communications; Web Design
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