Experience

Michigan State Housing Development Authority

• United States
• Government Administration
• 1 - 100 Employee

• Communications Director

  • Mar 2014 - Present

• Media Affairs Manager

  • Dec 2012 - Mar 2014

  Manager of external and social media for MSHDA. The government agency provides financial and technical assistance through public and private partnerships to create and preserve decent, affordable housing for low-and moderate-income residents and to engage in community economic development activities to revitalize urban and rural communities.



Shard Financial Services, Inc.

• Fenton, MI

• Marketing Communications Coordinator

  • Feb 2012 - Nov 2012

  Planned all communications and marketing activities for the financial planning firm, including weekly email newsletter to Shard clients and prospects. As the first communications person hired at the firm, I developed a comprehensive communications strategy and established brand management standards. Maintained and provided content for the company’s website and all of its social media platforms, including Facebook, LinkedIn and YouTube. Wrote press releases, pitched stories to the media, oversaw brochure development and promoted events, programs and services. Show less



Midwest Soccer Academy

• Fenton, MI

• Marketing Communications Coordinator

  • Feb 2012 - Nov 2012

  Led all marketing, promotion and communications efforts for the national company. Successfully wrote grants to secure funding for new programs, including a recent grant with Disney to enhance the company’s exclusive soccer partnership with ESPN’s Wide World of Sports Complex in Florida. Made media buys with network TV and newspapers to promote soccer programs. Wrote press releases and copy for TV commercials and newspaper advertisements. Guided graphic designer in creation of banners, brochures, flyers, website upgrades and more. Used Google analytics and Hubspot marketing grader to measure website impact and effectiveness. Formed and implemented social media strategies on multiple platforms for different divisions of the company. Show less



Flint Area Convention & Visitors Bureau

• Public Relations & Marketing Director

  • 2009 - 2010

  Led the nonprofit organization in its efforts to promote Flint and Genesee County and bring in overnight visitors by changing negative perceptions of the Flint area. This included planning and marketing of events and programs, such as the highly successful Back to the Bricks classic car show event. Wrote traditional news releases and media pitches, but also focused on online communications, such as social networking through Facebook and Twitter. Performed blog and reader comment monitoring on behalf of our members and community. Developed a social networking community of more than 5,400 people and an e-mail group of more than 1,500 community supporters. Spoke to community groups about power of social media and how to use it to your advantage in promotion and outreach. Also responsible for communications budget and annual reports. Show less



The Flint Journal

• Newspaper Publishing
• 1 - 100 Employee

• Community News Editor

  • 2000 - 2009