Katie B.
Assistant Vice President Marketing at Granite State Credit Union- Claim this Profile
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Bio
Experience
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Granite State Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Assistant Vice President Marketing
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Sep 2021 - Present
Manage the overall marketing strategy and promotional campaigns. Act as liaison to other key divisions within the credit union to progress strategic initiatives and support credit union goals. Lead efforts in team growth within the Marketing Development as well as within the Assistant Vice President management level group.
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Marketing Manager
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Jun 2021 - Sep 2021
Advance the Marketing department and promotional efforts through a variety of advertising channels and segmenting consumers for journey-based needs. Spearhead marketing strategic projects to drive revenue and engagement.
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Marketing Supervisor
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Dec 2017 - Jun 2021
Responsible for marketing promotions across all channels and data analytics review for strategic marketing efforts. Assist other departments on projects, product launches, and other credit union goals. Lead and develop the marketing department with focus on improving customer service with strategy-based promotions.
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Digital Media Specialist
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Nov 2012 - Dec 2017
Responsible for planning and ongoing management of all digital channels including website, digital signage, email marketing, and social media platforms. Utilize data analytics to improve marketing efforts and measure ROI.
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Marketing Administrative Assistant
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Jun 2006 - Nov 2012
Support the Marketing department as well as other areas of operation within the credit union. Responsibilities include event preparation as well as coordinating large mailings on behalf of the credit union.
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Birch Wood Vineyards
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Derry, NH
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Event Server
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Oct 2017 - Jul 2021
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rue21
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United States
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Retail
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700 & Above Employee
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Assistant Manager
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Jan 2012 - Nov 2012
Cleaned, cashier, opened the store, handled the nightly deposit, stocked merchandise, organized daily and nightly tasks. Was also a sales associate from May 2008 - January 2012 when I was promoted.
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Sales Associate
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May 2008 - Jan 2012
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Education
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Southern New Hampshire University
Master of Business Administration - MBA -
Southern New Hampshire University
Master's Degree, Fiction Writing -
Southern New Hampshire University
Bachelor of Arts (B.A.), Creative Writing -
Belmont High School
High School