Katie B.

Assistant Vice President Marketing at Granite State Credit Union
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Contact Information
us****@****om
(386) 825-5501
Location
Concord, New Hampshire, United States, US

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Assistant Vice President Marketing
      • Sep 2021 - Present

      Manage the overall marketing strategy and promotional campaigns. Act as liaison to other key divisions within the credit union to progress strategic initiatives and support credit union goals. Lead efforts in team growth within the Marketing Development as well as within the Assistant Vice President management level group.

    • Marketing Manager
      • Jun 2021 - Sep 2021

      Advance the Marketing department and promotional efforts through a variety of advertising channels and segmenting consumers for journey-based needs. Spearhead marketing strategic projects to drive revenue and engagement.

    • Marketing Supervisor
      • Dec 2017 - Jun 2021

      Responsible for marketing promotions across all channels and data analytics review for strategic marketing efforts. Assist other departments on projects, product launches, and other credit union goals. Lead and develop the marketing department with focus on improving customer service with strategy-based promotions.

    • Digital Media Specialist
      • Nov 2012 - Dec 2017

      Responsible for planning and ongoing management of all digital channels including website, digital signage, email marketing, and social media platforms. Utilize data analytics to improve marketing efforts and measure ROI.

    • Marketing Administrative Assistant
      • Jun 2006 - Nov 2012

      Support the Marketing department as well as other areas of operation within the credit union. Responsibilities include event preparation as well as coordinating large mailings on behalf of the credit union.

    • Event Server
      • Oct 2017 - Jul 2021

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Manager
      • Jan 2012 - Nov 2012

      Cleaned, cashier, opened the store, handled the nightly deposit, stocked merchandise, organized daily and nightly tasks. Was also a sales associate from May 2008 - January 2012 when I was promoted.

    • Sales Associate
      • May 2008 - Jan 2012

Education

  • Southern New Hampshire University
    Master of Business Administration - MBA
    2017 - 2021
  • Southern New Hampshire University
    Master's Degree, Fiction Writing
    2013 - 2014
  • Southern New Hampshire University
    Bachelor of Arts (B.A.), Creative Writing
    2009 - 2012
  • Belmont High School
    High School
    2006 - 2009

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