Experience

Gelatissimo

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• Campaigns and Digital Executive

  • Aug 2021 - Present

  - Responsible for the development, planning and roll out of national campaigns to over 45 stores across Australia, including development of POS with our design team, NPD, brand collaborations and social strategy. - Introduced and managed major brand collaborations to Gelatissimo’s marketing plan including key partnerships with Nestle, Paramount Pictures, Lindt, Sonoma Bakery, Beerenberg and Mayvers Peanut Butter all which resulted in increased brand awareness, website traffic, lead generation and revenue growth. - Created email marketing campaigns, which included creating email templates, managing email lists, and analyzing campaign results, resulting in increased open rates and click-through rates. - Developed co-branded campaigns and promotional initiatives to drive mutual business growth. - Social media management across Instagram, Facebook, Youtube and Tiktok - Played a key role in Gelatissimo’s year long rebrand process which included providing insights and feedback along with the new brand roll out both in stores and across the digital space. - Developed strong relationships with external digital and pr agencies - Utilize data analytics to measure campaign performance and optimize marketing efforts for maximum ROI. -Experienced in the NPD process including conceptualization, flavour approvals, packaging, guidelines and point of sale material - Maintenance of word press website - Managed company blog, creating and curating content that aligned with brand voice and customer interests. Show less



Choice Pharmacy

• Australia
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2017 - Aug 2021

  - Social Media Marketing across Facebook and Instagram - Website Development including assisting in the development of a e-commerce platform. - Created and maintained strong brand relationships. - Content Creation across social media and website - Graphic design using Photoshop and Illustrator. - Email strategy - creation of all emails along with maintenance of mailing list and reporting on campaign results. - Experienced in Local store marketing, creating curated campaigns for retail stores and their local needs. Show less



Rosewood

• Admin and marketing assistant

  • Sep 2017 - Dec 2017



Smik Clothing

• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior sales assistant

  • Feb 2015 - May 2017

  Previously worked at Smik clothing, performing senior sales assistant tasks such as cash management, training of juniors and customer service. I am also involved in all aspects of our online website, creating and editing the website whilst also replying to all customer enquiries via email and other social media platforms. Previously worked at Smik clothing, performing senior sales assistant tasks such as cash management, training of juniors and customer service. I am also involved in all aspects of our online website, creating and editing the website whilst also replying to all customer enquiries via email and other social media platforms.



Gingham and heels

• Sydney, Australia

• Internship

  • Oct 2016 - Dec 2016

  Worked as an E-commerce intern, with tasks involving dispatching and receiving parcels, online store credits and helping in the uploading of images to their busy online store. This allowed me to grasp the day to day actions of a busy online retailer. Worked as an E-commerce intern, with tasks involving dispatching and receiving parcels, online store credits and helping in the uploading of images to their busy online store. This allowed me to grasp the day to day actions of a busy online retailer.



Bakers Delight

• Australia
• Retail
• 700 & Above Employee

• Senior sales assistant

  • Mar 2011 - Jul 2015

  My responsibilities include the management of cash, stock control, inventory management, training and recruitment, mentoring of younger employees and customer service My responsibilities include the management of cash, stock control, inventory management, training and recruitment, mentoring of younger employees and customer service