Katie Alexander
Marketing and Public Relations Director - Fashion, Lifestyle, Nonprofit and Sustainability at Paul + Williams- Claim this Profile
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Bio
Experience
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Paul + Williams
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing and Public Relations Director - Fashion, Lifestyle, Nonprofit and Sustainability
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Jan 2018 - Present
Lead the development and implementation of innovative strategies, content-driven programs, high-impact marketing, PR, and social media campaigns, strategic partnerships, and media/consumer-facing events that help build brand awareness, drive engagement, grow revenue, improve culture and accelerate impact. Clients include Levi’s, Levi's Haus and Levi's Sports. Lead the development and implementation of innovative strategies, content-driven programs, high-impact marketing, PR, and social media campaigns, strategic partnerships, and media/consumer-facing events that help build brand awareness, drive engagement, grow revenue, improve culture and accelerate impact. Clients include Levi’s, Levi's Haus and Levi's Sports.
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Brooklyn Vegan
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United States
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Musicians
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1 - 100 Employee
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Marketing and Events Director
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Oct 2008 - Dec 2017
Planned, developed and implemented sponsorship/partnership and integrated marketing programs for the premiere New York based independent music blog. Created innovative public relations, marketing and promotional strategies to increase brand awareness and website traffic and revenue. Concepted and executed all Brooklyn Vegan Presents events, from concept through execution, including booking talent, securing venues and identifying and negotiating sponsors and strategic partners. Planned, developed and implemented sponsorship/partnership and integrated marketing programs for the premiere New York based independent music blog. Created innovative public relations, marketing and promotional strategies to increase brand awareness and website traffic and revenue. Concepted and executed all Brooklyn Vegan Presents events, from concept through execution, including booking talent, securing venues and identifying and negotiating sponsors and strategic partners.
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Original Penguin
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Global Public Relations and Marketing Manager
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Jul 2008 - Nov 2008
Developed and executed innovative public relations, marketing and promotional strategies to increase awareness of the Original Penguin brand. Managed all day-to-day public relations activities, creating cross-marketing promotions, sponsorship and community programs, securing and tracking regional, national and international press. Developed and executed innovative public relations, marketing and promotional strategies to increase awareness of the Original Penguin brand. Managed all day-to-day public relations activities, creating cross-marketing promotions, sponsorship and community programs, securing and tracking regional, national and international press.
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Le TIGRE
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United States
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Apparel & Fashion
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1 - 100 Employee
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Public Relations and Marketing Manager
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Jan 2006 - Jan 2008
Drove the strategic vision, positioning, narrative and marketing and PR strategies to build brand awareness and market share for Le Tigre corporate and Le Tigre’s licensees (US and international), the playful, irreverent, lifestyle sportswear brand known for its classic polo with a twist. Drove the strategic vision, positioning, narrative and marketing and PR strategies to build brand awareness and market share for Le Tigre corporate and Le Tigre’s licensees (US and international), the playful, irreverent, lifestyle sportswear brand known for its classic polo with a twist.
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Paul Wilmot Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Publicist
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Feb 2004 - Dec 2005
Managed several high-profile client accounts at public relations agency specializing in high-end beauty, fashion, hospitality and lifestyle, leading the development and implementation of annual strategic communication plans. Directed special projects and events for clients including Oscar De La Renta, Calvin Klein, La Prairie, Sean John, Isaac Mizrahi, Gianfranco Ferre, John Bartlett and Jacob & Co. Managed several high-profile client accounts at public relations agency specializing in high-end beauty, fashion, hospitality and lifestyle, leading the development and implementation of annual strategic communication plans. Directed special projects and events for clients including Oscar De La Renta, Calvin Klein, La Prairie, Sean John, Isaac Mizrahi, Gianfranco Ferre, John Bartlett and Jacob & Co.
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Education
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Southern Methodist University
Bachelor of Arts - BA, Political Science + Corporate Communications & Public Affairs