Experience

Goodway Group

• United States
• Advertising Services
• 300 - 400 Employee

• Media Solutions Manager

  • Jan 2022 - Present

  Goodway Group's TikTok Subject Matter Expert



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Senior Digital Marketing Specialist

  • Nov 2019 - Jan 2022

  Ann Arbor, Michigan Project management. Digital campaign strategy, setup, optimization, refresh, reporting and presenting. Analytics. Pixel, tagging, and tracking implementation. SEO. Email strategy, buildout, optimization, reporting and presenting. SMS/texting program. - Digital advertising: Google Ads & YouTube Ads, Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok - Google Suite: Google Analytics (UA & GA4), Google Data Studio, Google Tag Manager, Google Search Console - Software: Salesforce… Show more Project management. Digital campaign strategy, setup, optimization, refresh, reporting and presenting. Analytics. Pixel, tagging, and tracking implementation. SEO. Email strategy, buildout, optimization, reporting and presenting. SMS/texting program. - Digital advertising: Google Ads & YouTube Ads, Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok - Google Suite: Google Analytics (UA & GA4), Google Data Studio, Google Tag Manager, Google Search Console - Software: Salesforce Marketing Cloud, HubSpot, MailChimp, Constant Contact, Slate, SEMRush Show less



Upwork

• United States
• Software Development
• 700 & Above Employee

• Freelance

  • Sep 2018 - Nov 2019

  Ann Arbor, MI



Truck Hero

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Digital Marketing Specialist

  • Apr 2017 - Nov 2019

  Ann Arbor, MI -- Manage 10 Google Ad Accounts (Search, Display, Video, and Shopping) - Google Products: Google Analytics/Google Analytics 360 (analyzing & reporting), Google Tag Manager (setting up conversions, goals, implementing tags and triggers), Google Merchant Center (creating & maintaining feeds), Google Data Studio (building reports), Google Search Console, Google Optimize -- Manage 8 Facebook Ad Accounts (planning, strategy, manage, measure, report and A/B test) -- Manage 9 Amazon… Show more -- Manage 10 Google Ad Accounts (Search, Display, Video, and Shopping) - Google Products: Google Analytics/Google Analytics 360 (analyzing & reporting), Google Tag Manager (setting up conversions, goals, implementing tags and triggers), Google Merchant Center (creating & maintaining feeds), Google Data Studio (building reports), Google Search Console, Google Optimize -- Manage 8 Facebook Ad Accounts (planning, strategy, manage, measure, report and A/B test) -- Manage 9 Amazon Advertising Accounts & Stores [formerly Amazon Marketing Services]: Display, Search, AMG/offsite, setup/maintain stores -- Creation through execution of B2B and consumer emails with the use of Salesforce Marketing Cloud & Mailchimp - Stay current with industry trends to provide/use the latest products - Monitor trends from revenue, conversion rate, organic and paid traffic - Assist in the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and social - Deliver multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs. - Translate corporate insights into successful digital marketing programs - Provide day-to-day support in creating, monitoring and developing digital advertising programs/campaigns - Operate on both a strategic and tactical level, touching all aspects of the paid customer acquisition road-map including paid search keyword management, paid campaign management, bidding strategies, creative testing, local search, SEO, and analytics. - Execute customer acquisition strategies across PPC, Local, Display, and other paid channels - Competitive analysis research to help analyze and monitor keyword rankings against competition - Personally work with Google Ads Reps and Facebook Strategy Reps on a weekly basis - Collaborate with design team for optimized images and ad creative -A/B Test creative, copy and audience segments

• Social Media Coordinator

  • Apr 2016 - Apr 2017

  Ann Arbor, MI - Develop marketing and communication plans for social media. - Develop content across all social media channels. Including blog posts, tweets, status updates, pins, photos and videos. - Create, manage and grow business presence across social media channels: blogs, Twitter, Facebook, YouTube, LinkedIn, and Instagram. - Provide progress reports and insights. - Work closely with internal team members and external marketing providers. - Assist team in creating, delivering and… Show more - Develop marketing and communication plans for social media. - Develop content across all social media channels. Including blog posts, tweets, status updates, pins, photos and videos. - Create, manage and grow business presence across social media channels: blogs, Twitter, Facebook, YouTube, LinkedIn, and Instagram. - Provide progress reports and insights. - Work closely with internal team members and external marketing providers. - Assist team in creating, delivering and editing (digital) marketing campaigns and materials. - Work with customer service on matters of reputation management.



Busch's Fresh Food Market

• United States
• Retail
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2015 - Apr 2016

  Ann Arbor, MI I work with the marketing team to develop and execute all marketing plans and projects while keeping them organized on a project management site. I manage all digital marketing and social media. I write creative copy, build email layouts, update html website code and implement all digital marketing initiatives. Additionally, I work closely with the design team to maintain brand integrity and vision; I lead all social media campaigns and run all external and internal communications… Show more I work with the marketing team to develop and execute all marketing plans and projects while keeping them organized on a project management site. I manage all digital marketing and social media. I write creative copy, build email layouts, update html website code and implement all digital marketing initiatives. Additionally, I work closely with the design team to maintain brand integrity and vision; I lead all social media campaigns and run all external and internal communications. Working title: Digital Marketing Specialist

• Marketing Assistant

  • Jul 2014 - Feb 2015

  Ann Arbor -Write content for Busch’s marketing campaigns, including website, weekly MyWay email, weekly ad, and social media -Use the EMC software to create and execute all email marketing -Use Basecamp to organize all project management -Coordinate networking opportunities within existing and up-coming communities. -Assist with design and execution of weekly MyWay e-mails, web advertisements, social media and blog posts. -Manage and maintain the social networking of the company through… Show more -Write content for Busch’s marketing campaigns, including website, weekly MyWay email, weekly ad, and social media -Use the EMC software to create and execute all email marketing -Use Basecamp to organize all project management -Coordinate networking opportunities within existing and up-coming communities. -Assist with design and execution of weekly MyWay e-mails, web advertisements, social media and blog posts. -Manage and maintain the social networking of the company through Facebook, Twitter and Pinterest -Manage and execute experiential in-store marketing programs such as “Cooking Classes with Chef Rebecca” and Store Tours. -Develop, plan, and coordinate in-store and off-site events to increase engagement between Busch’s and our guests. -Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and generate increased sales. -Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs, and sweepstakes. -Communicate internally with the marketing department, stores, vendors and other external and internal partners on key promotional activities and marketing priorities. -Strengthen and grow relationships with partnering business and community outreach



PEAC

• Cycle Instructor

  • Jun 2008 - Aug 2008

  Oak Park, MI Enhanced the lives of individuals with physical or cognitive disabilities by using cycling for transportation, integrated recreation, fitness, and therapy.