Experience

Geographic Expeditions (GeoEx)
• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee
• Head of Marketing

  • Aug 2022 - Present


World View Space

• Vice President of Marketing & Sales

  • Dec 2021 - Present

  Guided business strategy across sales, marketing, content development, media, public relations, research, partnerships, budget forecasting, customer experience for global space tourism company to build brand awareness and drive business performance. Guided business strategy across sales, marketing, content development, media, public relations, research, partnerships, budget forecasting, customer experience for global space tourism company to build brand awareness and drive business performance.



Nova Hospitality Group

• Director of Brand Marketing

  • Aug 2020 - Present

  Built in-house marketing department from ground up across strategic marketing, creative, advertising, digital, social media, public relations and partnerships for a multi-brand hospitality portfolio and outside consulting projects. Built in-house marketing department from ground up across strategic marketing, creative, advertising, digital, social media, public relations and partnerships for a multi-brand hospitality portfolio and outside consulting projects.



MGM Resorts International

• United States
• Hospitality
• 700 & Above Employee

• Director of Brand Marketing

  • Dec 2016 - Present

  Managed in-house agency team overseeing Corporate and cross-property brand marketing initiatives across all integrated channels for 23 resorts in Las Vegas and other global destinations. Established overall direction, while promoting brand alignment and elevating the consumer experience. Managed in-house agency team overseeing Corporate and cross-property brand marketing initiatives across all integrated channels for 23 resorts in Las Vegas and other global destinations. Established overall direction, while promoting brand alignment and elevating the consumer experience.



The Venetian I The Palazzo, Resort Hotel & Casino I Las Vegas Sands Corp.

• Director of Advertising and Brand Marketing

  • Nov 2011 - Present

  Led in-house agency efforts responsible for brand management, traditional and digital content creation, national advertising and marketing campaigns, media planning and buying, brand and guest experience, market research, on-property advertising and marketing. Drove brand strategy and developed supporting marketing plans across broadcast, print, digital, social and on-property channels to enhance consumer engagement, lift awareness and consideration, as well as increase occupancy and ADR… Show more Led in-house agency efforts responsible for brand management, traditional and digital content creation, national advertising and marketing campaigns, media planning and buying, brand and guest experience, market research, on-property advertising and marketing. Drove brand strategy and developed supporting marketing plans across broadcast, print, digital, social and on-property channels to enhance consumer engagement, lift awareness and consideration, as well as increase occupancy and ADR. Guided cross-functional teams and external agencies in all phases of integrated campaign development, including innovation, ideation, consumer research and insights, and creative execution. Show less Led in-house agency efforts responsible for brand management, traditional and digital content creation, national advertising and marketing campaigns, media planning and buying, brand and guest experience, market research, on-property advertising and marketing. Drove brand strategy and developed supporting marketing plans across broadcast, print, digital, social and on-property channels to enhance consumer engagement, lift awareness and consideration, as well as increase occupancy and ADR… Show more Led in-house agency efforts responsible for brand management, traditional and digital content creation, national advertising and marketing campaigns, media planning and buying, brand and guest experience, market research, on-property advertising and marketing. Drove brand strategy and developed supporting marketing plans across broadcast, print, digital, social and on-property channels to enhance consumer engagement, lift awareness and consideration, as well as increase occupancy and ADR. Guided cross-functional teams and external agencies in all phases of integrated campaign development, including innovation, ideation, consumer research and insights, and creative execution. Show less



The Walking Company

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Nov 2010 - Nov 2011

  Developed comprehensive marketing and communication programs to generate brand awareness, drive traffic to 200+ retail locations/consumer website and facilitate community and philanthropic outreach. Established multi-million dollar Walking for Hope campaign, in partnership with City of Hope to generate charitable contributions and elevate recognition amongst the brand's core demographic. Developed comprehensive marketing and communication programs to generate brand awareness, drive traffic to 200+ retail locations/consumer website and facilitate community and philanthropic outreach. Established multi-million dollar Walking for Hope campaign, in partnership with City of Hope to generate charitable contributions and elevate recognition amongst the brand's core demographic.



Greenspun Media Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Business Development

  • Dec 2008 - Sep 2009

  Spearheaded revenue producing marketing programs, client interface and event management for Vegas magazine, Los Angeles Confidential magazine, Wynn magazine and Venetian STYLE magazine. Worked closely with clients and sponsors to grow relationships by designing custom events and added value opportunities geared to meet their unique business needs. Spearheaded revenue producing marketing programs, client interface and event management for Vegas magazine, Los Angeles Confidential magazine, Wynn magazine and Venetian STYLE magazine. Worked closely with clients and sponsors to grow relationships by designing custom events and added value opportunities geared to meet their unique business needs.



Neiman Marcus

• United States
• Warehousing and Storage
• 1 - 100 Employee

• Public Relations Manager

  • Nov 2005 - Dec 2008

  Led all aspects of strategic marketing efforts, including public relations, event planning, brand management, promotion development and customer loyalty. Developed innovative marketing initiatives geared toward gaining market-share, promoting long-term growth and exceptional customer experiences. Produced year over year double digit increases, heavily driven by marketing and promotions. Led all aspects of strategic marketing efforts, including public relations, event planning, brand management, promotion development and customer loyalty. Developed innovative marketing initiatives geared toward gaining market-share, promoting long-term growth and exceptional customer experiences. Produced year over year double digit increases, heavily driven by marketing and promotions.



E! Entertainment Television

• Events Services
• 1 - 100 Employee

• Talent Department Intern

  • Jan 2004 - May 2004

  Hands-on contributor in the planning and production of E! News Live and E! True Hollywood Story; worked directly with talent and celebrity guests. Hands-on contributor in the planning and production of E! News Live and E! True Hollywood Story; worked directly with talent and celebrity guests.



Entertainment Tonight

• Entertainment Providers
• 100 - 200 Employee

• Production Intern

  • Jan 2003 - May 2003

  Collaborated with directors, producers, talent and celebrity guests on-set and on-location shoots, conducted research, and coordinated press events. Collaborated with directors, producers, talent and celebrity guests on-set and on-location shoots, conducted research, and coordinated press events.



Dr. Phil

• Germany

• Production Intern

  • Aug 2002 - Dec 2002

  Directly assisted Executive Producer in all aspects of show prep and on-set production. Directly assisted Executive Producer in all aspects of show prep and on-set production.