Katia Abou-Rizk Barakat
Managing Director at Spearhead Marketing & Communications SAL- Claim this Profile
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Bio
Alex Sehnaoui
I've been fortunate enough to count Katia as a post-graduate classmate; and to have had the opportunity to work with her on a professional level. In both cases Katia proved to be a leading talent in the room, and a tireless and terrific partner with whom to tackle challenges. Her friendly and charming character are a bonus. If only all of us could be so fortunate as to count her on our team, or partner with her in business.
Noora Cheikh
I've had the pleasure of working with Katia for more than 3 years and it was an enriching journey! She is a great mentor who not only developed and improved the marketing side of the business, but made it her job to further develop the team's skills and capabilities. A person you can learn from and expand your marketing knowledge base with, whilst enjoying working with her.
Wadih Antoun
Working with Katia has been really interesting, challenging, and enriching. Katia manages to establish an easy two way communication, encouraging the team to come to her with concerns freely, which in turn gets the work handled much better. She always listens to the team and encourages new ideas. She has a great ability to foresee problems and helps steer clear from them. Also, her knowledge in her field is so admirable that you feel she grasps the concepts thoroughly, which makes working with Katia a great learning experience on the business and personal levels.
Alex Sehnaoui
I've been fortunate enough to count Katia as a post-graduate classmate; and to have had the opportunity to work with her on a professional level. In both cases Katia proved to be a leading talent in the room, and a tireless and terrific partner with whom to tackle challenges. Her friendly and charming character are a bonus. If only all of us could be so fortunate as to count her on our team, or partner with her in business.
Noora Cheikh
I've had the pleasure of working with Katia for more than 3 years and it was an enriching journey! She is a great mentor who not only developed and improved the marketing side of the business, but made it her job to further develop the team's skills and capabilities. A person you can learn from and expand your marketing knowledge base with, whilst enjoying working with her.
Wadih Antoun
Working with Katia has been really interesting, challenging, and enriching. Katia manages to establish an easy two way communication, encouraging the team to come to her with concerns freely, which in turn gets the work handled much better. She always listens to the team and encourages new ideas. She has a great ability to foresee problems and helps steer clear from them. Also, her knowledge in her field is so admirable that you feel she grasps the concepts thoroughly, which makes working with Katia a great learning experience on the business and personal levels.
Alex Sehnaoui
I've been fortunate enough to count Katia as a post-graduate classmate; and to have had the opportunity to work with her on a professional level. In both cases Katia proved to be a leading talent in the room, and a tireless and terrific partner with whom to tackle challenges. Her friendly and charming character are a bonus. If only all of us could be so fortunate as to count her on our team, or partner with her in business.
Noora Cheikh
I've had the pleasure of working with Katia for more than 3 years and it was an enriching journey! She is a great mentor who not only developed and improved the marketing side of the business, but made it her job to further develop the team's skills and capabilities. A person you can learn from and expand your marketing knowledge base with, whilst enjoying working with her.
Wadih Antoun
Working with Katia has been really interesting, challenging, and enriching. Katia manages to establish an easy two way communication, encouraging the team to come to her with concerns freely, which in turn gets the work handled much better. She always listens to the team and encourages new ideas. She has a great ability to foresee problems and helps steer clear from them. Also, her knowledge in her field is so admirable that you feel she grasps the concepts thoroughly, which makes working with Katia a great learning experience on the business and personal levels.
Alex Sehnaoui
I've been fortunate enough to count Katia as a post-graduate classmate; and to have had the opportunity to work with her on a professional level. In both cases Katia proved to be a leading talent in the room, and a tireless and terrific partner with whom to tackle challenges. Her friendly and charming character are a bonus. If only all of us could be so fortunate as to count her on our team, or partner with her in business.
Noora Cheikh
I've had the pleasure of working with Katia for more than 3 years and it was an enriching journey! She is a great mentor who not only developed and improved the marketing side of the business, but made it her job to further develop the team's skills and capabilities. A person you can learn from and expand your marketing knowledge base with, whilst enjoying working with her.
Wadih Antoun
Working with Katia has been really interesting, challenging, and enriching. Katia manages to establish an easy two way communication, encouraging the team to come to her with concerns freely, which in turn gets the work handled much better. She always listens to the team and encourages new ideas. She has a great ability to foresee problems and helps steer clear from them. Also, her knowledge in her field is so admirable that you feel she grasps the concepts thoroughly, which makes working with Katia a great learning experience on the business and personal levels.
Experience
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Spearhead Marketing & Communications SAL
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Lebanon
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Advertising Services
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1 - 100 Employee
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Managing Director
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Feb 2013 - Present
Managing a team of designers, account handlers and digital specialists with the objective of offering clients a 360-degree marketing approach. At Spearhead, a full-service marketing and communications firm, we build brands, develop communication strategies and immerse brands into the digital world. Managing a team of designers, account handlers and digital specialists with the objective of offering clients a 360-degree marketing approach. At Spearhead, a full-service marketing and communications firm, we build brands, develop communication strategies and immerse brands into the digital world.
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Master Capital Group
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Australia
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Financial Services
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1 - 100 Employee
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Marketing Manager - MENA
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Oct 2009 - Jan 2013
Launched the FXCM MENA brand in the region and managed all related marketing & communications activities. Managed a team of web developers, a graphic designer and a marketing coordinator. Activities consisted of: Brand management, strategic planning, SEO, SEM, PPC, media buying, email marketing, social media, CRM marketing, budget planning & management, ROI measurement and analytics. Launched the FXCM MENA brand in the region and managed all related marketing & communications activities. Managed a team of web developers, a graphic designer and a marketing coordinator. Activities consisted of: Brand management, strategic planning, SEO, SEM, PPC, media buying, email marketing, social media, CRM marketing, budget planning & management, ROI measurement and analytics.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Strategic Planner
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2008 - 2009
- Worked with a planning team on brands' strategies for pitches, launches and brand development - Followed branding/advertising/consumer behavior trends & contributed to the global blog, Anxiety Index - Managed research projects - Worked with a planning team on brands' strategies for pitches, launches and brand development - Followed branding/advertising/consumer behavior trends & contributed to the global blog, Anxiety Index - Managed research projects
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REACH (Research and Consulting House)
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Lebanon
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Market Research
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1 - 100 Employee
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International Projects Manager - Market Research
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Sep 2005 - Dec 2008
- Managed research projects in the CEEMEA region for global FMCG clients (mainly worked on projects for P&G across several categories, including hair care, skin care, etc.)- Specialized in proprietary research pertaining to Integrated Communications Management - Led cross-functional teams toward the completion of projects - Managed tasks, budgets, deliveries & risks- Analyzed data and provided marketing/communications recommendations - Gave on-site presentations and led workshops with brand/marketing teams
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Nestlé Waters
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France
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Food and Beverage Services
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700 & Above Employee
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Customer Relations Officer
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2002 - 2005
- Established the Customer Care department - Worked on acquisition & retention of clients - Created SOPs to help bridge the communication gaps between the consumer segment departments (Delivery, Call Center & Customer Care) and Production, Marketing & Operations - Handled & resolved customer queries (retail & institutional) - Established the Customer Care department - Worked on acquisition & retention of clients - Created SOPs to help bridge the communication gaps between the consumer segment departments (Delivery, Call Center & Customer Care) and Production, Marketing & Operations - Handled & resolved customer queries (retail & institutional)
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Membership & Information Coordinator
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2001 - 2002
- Prepared quarterly newsletters- Coordinated a national telemarketing campaign - Managed members' database - Coordinated all direct mail activities- Organized private events for members - Managed front desk staff and activities - Prepared quarterly newsletters- Coordinated a national telemarketing campaign - Managed members' database - Coordinated all direct mail activities- Organized private events for members - Managed front desk staff and activities
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Education
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2006 - 2007
ESCP Business School
Masters, Communications -
2006 - 2007
ESA BUSINESS SCHOOL
Masters, Marketing -
1996 - 2001
University of Ottawa
B.A., Sociology
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