Experience

DOUBLE SHOVEL CIDER COMPANY, LLC

• United States
• Breweries
• 1 - 100 Employee

• Marketing and Event Coordinator

  • Oct 2016 - Present

  As a marketing coordinator at a cidery, I am responsible for developing and executing marketing strategies that promote the cidery's products and increase brand awareness. My role involves working closely with the marketing team to develop and implement campaigns that engage customers and drive growth and success.My tasks include conducting market research to identify target audiences and develop strategies to attract and engage them. I am responsible for developing marketing materials such as brochures, flyers, and social media content and coordinating advertising and promotional activities. Additionally, I plan and coordinate events to showcase the cidery's products and engage with on-site and off-site customers.I am highly organized and able to manage multiple projects simultaneously while remaining adaptable to changing circumstances. I possess excellent communication skills and have a deep understanding of marketing principles and techniques. I am a creative thinker and am able to develop innovative marketing and event strategies that engage audiences and drive results.In my role, I work closely with internal and external stakeholders to ensure successful event planning and execution. I track the success of marketing campaigns and events and make adjustments as needed to ensure maximum impact. I stay up-to-date with industry trends and developments and adapt marketing and event strategies accordingly.Overall, as a marketing coordinator at a cidery, I play a critical role in developing and executing strategies that promote the cidery's products, engage with customers, and drive growth and success. I am an essential marketing team member, collaborating with others to achieve shared goals and objectives. Show less

• Taproom Manager

  • Oct 2016 - Present

  As the Taproom Manager at Double Shovel Cider Co., I lead all aspects of the taproom operations, managing a team of bartenders and support staff and overseeing the customer experience. I develop and implement marketing and sales strategies to increase traffic and revenue, including hosting special events, creating promotions, and partnering with local businesses and organizations. With my deep knowledge of craft cider, I am able to recommend ciders, educate staff and customers, and stay up-to-date with industry trends.I manage inventory levels, track purchases and sales, and order supplies from vendors to ensure efficient and profitable taproom operations. I foster positive relationships with local businesses, distributors, and other industry partners to stay current on trends and ensure access to high-quality products. I also manage the taproom's social media presence and website, responding to customer inquiries and reviews and posting engaging content to promote the business.As a strong leader and coach, I train and motivate the staff to provide excellent customer service, maintain a clean and organized taproom, and follow all safety and sanitation protocols. I also ensure compliance with all relevant laws and regulations, such as those related to alcohol service and food safety. Show less



Aeropostale

• United States
• Retail
• 700 & Above Employee

• Store Manager

  • Oct 2013 - Jul 2016

  As an experienced Store Manager with a deep understanding of the retail industry, I have a proven track record of achieving sales targets and driving profitability while consistently delivering an exceptional shopping experience for customers. I possess strong product knowledge, selling and operational skills, and a keen eye for visual merchandising, allowing me to maximize sales and optimize inventory levels. Additionally, I am adept at building and retaining high-performing teams, providing ongoing coaching and feedback, and creating a positive work environment that fosters employee engagement and development. Key Skills and Responsibilities: -Utilize statistical information and market knowledge to create action plans and achieve financial, customer-service, and operational goals while leveraging the store's unique strengths. -Demonstrate product knowledge, selling, and operational skills to maximize sales and engage with customers to build relationships and brand loyalty. -Recruit, train, develop, and retain top talent, motivate and engage team members, provide ongoing feedback and coaching, and hold the store team accountable to achieving results. -Ensure store standards for merchandising and operations are met consistently and oversee all controllable expenses such as payroll and training to increase profitability. -Remain composed in the face of challenges and unforeseen circumstances, and provide leadership or assistance with floor sets, window changes, and other merchandising and visual expectations. -Perform POS transactions on designated shifts and execute management functions in the absence of an Assistant Manager, schedule employees to their strengths to maximize productivity. -Model company values of respect, integrity, teamwork, compassion, accountability, and inclusivity, and establish trust with the team in the face of opposing beliefs, values, or perspectives. Show less



Gap Inc.

• United States
• Retail
• 700 & Above Employee

• Assistant Manager- Merchandising

  • Aug 2007 - Aug 2013

  The role of a merchandise manager in retail is to oversee the planning, implementation, and management of a store's merchandise strategy to maximize sales and profitability. Some of the key responsibilities of a merchandise manager in retail include: Developing merchandise strategies: The merchandise manager is responsible for developing merchandise strategies and plans that align with the overall goals of the store. This includes analyzing market trends, identifying customer needs, and working with vendors to develop product assortments that meet those needs. Managing inventory levels: The merchandise manager is responsible for managing inventory levels to ensure product availability while minimizing excess inventory and associated costs. This includes monitoring sales trends and adjusting inventory levels accordingly, as well as implementing effective markdown and clearance strategies. Monitoring sales performance: The merchandise manager is responsible for monitoring sales performance and analyzing sales data to identify areas for improvement. They use this information to make data-driven decisions about inventory levels, pricing, and promotions to maximize sales and profitability. Managing the product life cycle: The merchandise manager is responsible for managing the entire product life cycle, from product development and introduction to clearance and discontinuation. This includes tracking product performance, making recommendations for product improvements or discontinuation, and implementing effective clearance strategies. Managing budgets and financial performance: The merchandise manager is responsible for managing budgets and ensuring that financial targets are met or exceeded. This includes monitoring expenses, analyzing sales data, and making adjustments to merchandise strategies to optimize sales and profitability. Show less