Client Director & Senior Consultant

• May 2023 - Present

Senior Consultant

• Dec 2020 - May 2023

Working as a senior consultant with passion to grow business:- Creating media strategies that support business goals (for B2B and B2C, brand and e-commerce customers, special focus on the fields of technology and design)- Working as a client director: leadind the digital marketing team, planning and implementing marketing with the team, creating and maintaining strong relationships with clients, finding out the wishes and needs of advertising, offering services to develop marketing, being responsible for meeting the goals- Planning and implementing content entities and contents for different media channels and websites, optimizing the visibility of contents- Planning and implementing campaigns and always on advertising, optimizing, reporting and improving advertising based on the results- Planning and holding trainings (of eg. social media strategy, internationalization, media channels, advertising, content, possibilities of visuality)- Playing a role in internal development: developing processes and competencies, supporting sales, working as a part of Tulos's marketing team, training internally Show less

Social Media Consultant

• May 2019 - Dec 2020

Paid Social Media Specialist

• Jan 2018 - Apr 2019

Responsible for paid media advertising (Facebook, Instagram, LinkedIn, Twitter, SEM): - co-creating (social) media strategy that supports business goals: identifying target audiences and cost-effective customer journeys by analyzing Facebook insights and GA data, making suggestions of content, defining goals for campaigns and always on advertising- managing, monitoring, optimizing and reporting campaigns and always on paid media advertising- researching paid and organic social media results, visibility and actions, making competitive analyzes and providing daily / weekly / monthly data for customers and client teams- providing constantly feedback and suggestions to client teams how to improve creatives - providing Q & A for all associated and troubleshooting in technical issues- building, managing and creating strong relationships with customers, paid social media and analytics tools providers Show less

Project Coordinator

• Mar 2017 - Dec 2017

- Worked with client teams to coordinate implementation of ad-serving online advertising- Managed, monitored, optimized and reported paid social advertising campaigns- Designed and produced paid and organic social media content (specified photo and video assets and copy texts) - Researched paid and organic social media results, visibility and actions, made competitive analyzes and provided daily / weekly / monthly data for customers and client teams- Provided feedback and suggestions to client teams how to improve creatives - Provided Q & A for all associated and troubleshooted in technical issues- Built, managed and created strong relationships with customers, paid social media and analytics tools providers Show less

Research Assistant

• Apr 2017 - Oct 2017

Worked as a research assistant for professor Heikki E.S. Mattila in finishing his opus Vertaileva oikeuslingvistiikka: juridinen kielenkäyttö, lakimieslatina, kansainväliset oikeuskielet (2nd edition): - Made a table of contents and indexes of foreign expressions - Proofread the prints Worked as a research assistant for professor Heikki E.S. Mattila in finishing his opus Vertaileva oikeuslingvistiikka: juridinen kielenkäyttö, lakimieslatina, kansainväliset oikeuskielet (2nd edition): - Made a table of contents and indexes of foreign expressions - Proofread the prints

Communications Trainee

• May 2016 - Sep 2016

- Worked as part of a team organizing attendance to SuomiAreena: created digital content/social media strategy, organized competitions and created content to questionnaires with other members of the team - Planned and produced content on social media channels (Twitter, Facebook, Instagram) - Tracked social media influence and effectiveness of other marketing channels by using online tools and data from inquiries and visitor statistics - Wrote announcements, newsletters and invitation letters - Created and published content on Intranet (writing, proofreading and editing texts, photographing, making videos, editing videos and photos) - Assisted in managing press conferences and other events Show less

Senior Dealer

• May 2013 - Apr 2016

- Operated live table games at Casino Helsinki - Planned, created, edited and published content of poker live tournaments on the website of Casino Helsinki and Twitter - Proofread table game manuals and training materials - Operated live table games at Casino Helsinki - Planned, created, edited and published content of poker live tournaments on the website of Casino Helsinki and Twitter - Proofread table game manuals and training materials

Guest Lecturer/Speaker

• Feb 2016 - Feb 2016

Gave a presentation on language consulting and training to the students of Finnish language Gave a presentation on language consulting and training to the students of Finnish language

Research Assistant

• Oct 2015 - Nov 2015

Worked from distance as a short term research assistant in a project aiming to improve a Finnish syllabifier and compound segmenter: - identified compounds of 21,000 Finnish words - coded the word boundaries into HerokuApp - wrote a research report Worked from distance as a short term research assistant in a project aiming to improve a Finnish syllabifier and compound segmenter: - identified compounds of 21,000 Finnish words - coded the word boundaries into HerokuApp - wrote a research report

Language Consultant

• Feb 2015 - Oct 2015

- Estimated the need of a language training - Presented the language training plan to the administrative group of IT-Services of Helsinki Metropolia University of Applied Sciences - Prepared and gave a half-day language training - Estimated the need of a language training - Presented the language training plan to the administrative group of IT-Services of Helsinki Metropolia University of Applied Sciences - Prepared and gave a half-day language training

Guest Lecturer/Speaker

• Mar 2014 - Mar 2014

Visited a class of Swedish language students of the University of Groningen: - gave a presentation on Finland Swedes and the state of Swedish as an official language of Finland - led a group conversation about the topic of Swedish as an international language The presentation and the group conversation were spoken in Swedish. Visited a class of Swedish language students of the University of Groningen: - gave a presentation on Finland Swedes and the state of Swedish as an official language of Finland - led a group conversation about the topic of Swedish as an international language The presentation and the group conversation were spoken in Swedish.

Switchboard Operator

• Jul 2012 - Aug 2012

- Operated switchboard and connected calls - Updated customer leads to CRM - Delivered daily post - Operated switchboard and connected calls - Updated customer leads to CRM - Delivered daily post

Substitute Teacher

• Aug 2011 - May 2012

Taught occasionally classes 3–4 and 1–2 in the Primary School of Juornaankylä Taught occasionally classes 3–4 and 1–2 in the Primary School of Juornaankylä