Experience

Sana Kliniken Berlin-Brandenburg

• Germany
• Hospitals and Health Care
• 1 - 100 Employee

• Referentin Kommunikation und Marketing

  • Nov 2022 - Present



Klinikum Frankfurt (Oder) Gmbh

• Germany
• Medical Practices
• 1 - 100 Employee

• Leiterin Kommunikation und Marketing

  • Oct 2015 - Nov 2022



British Airways

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Marketing Manager Central Europe

  • Apr 2004 - Sep 2015

  As a Marketing Manager Central Europe I develop and implement country specific Marketing Plans based on the European Marketing Strategy and ensure that it will be executed accordingly. Furthermore I am the interface between British Airways and its stakeholders in the countries such as sales teams, customers, media, agencies, strategic cooperation partners and I am in charge of strengthening the brand position in the local markets.Responsibilities:• Marketing Plan & Budget: Developing and executing the marketing plan. Build the local marketing budget and monitor it. Together with the Regional Commercial Manager I prepare yearly market strategy for Germany, Austria and Switzerland.• Media & Communications: Steering the local PR agency, develop an annual PR plan together with them and monitor the execution.• Events: Organizing and executing local customer and trade events and ensures media capture to spread the content out to all communication channels.• Strategic Partnership Management: Building relationships with local partners such as airports,tourist boards and relevant an potential key people and companies such credit card partner.• Trade Marketing: Developing and executing together with commercial management an account team strategy and build strong relationships with the trade and corporate accounts, being responsible for developing and executing B2B events and support sales teams with executing local tradeshows. Show less

• Marketing Executive, Tactical & Retail Europe & Africa

  • Nov 2010 - Apr 2012

  -Lead and supervise the implementation of pan-European online tactical marketing campaigns -Manage the optimisation of strategic online media booking and relevant reporting-Coordination of CRM activities and cross selling opportunities -Lead the monthly newsletter development for frequent travellers-Preparation of business cases and budget planning-Manage a project team of marketers -Manage suppliers and agencies-Lead the partnership activities with credit card Partners in Europe Show less

• Marketing Executive, Loyalty Programme Central Europe & Nordics

  • Apr 2005 - Aug 2009

  -Plan and execute CRM activities such as segmented campaigns for selected archetypes of customers -Coordinate customer data segmentation -Lead acquisition and activation campaigns - Plan and execute events for top frequent travellers in London and in local markets-People management and coaching of European Marketing Executives-Management of agencies and suppliers



KLM Royal Dutch Airlines from 1984 - 2010

• Netherlands
• Airlines and Aviation
• 1 - 100 Employee

• Marketing Coordinator Germany

  • Dec 2001 - Mar 2005

• Revenue Management

  • Oct 2000 - Nov 2001



Utell International

• United States
• Consumer Services
• 1 - 100 Employee

• Assistent Vice President Sales & Marketing

  • Apr 2000 - Sep 2000