Business Transformation Consultant

• 2018 - Present

Client Partner

• 2008 - 2014

▪ Cultivated relationships with a portfolio of 15-20 high-profile and Fortune 500 clients across verticals and industry (retail, education, travel, entertainment, gaming, pharmaceutical, and non-profit) ▪ Managed budget with $7-$10M annual revenue ▪ Hired and mentored an international team of 10 ▪ Exceeded sales goals by 5%, and generated 40+ projects within one year through strategic partnerships, marketing program development and campaign analysis ▪ Leveraged Salesforce to identify growth opportunities with partner companies ▪ Received Marketing Forward Award, in recognition of positive impact made on client satisfaction and growth of the marketing services division Show less

Client Relationship Manager

• 2006 - 2007

▪ Cultivated and grew a team from 4 to 12 team members in 12 months ▪ Onboarded an enterprise client with 15+ contacts while building a new team infrastructure ▪ Trusted by senior management and executive team to provide detailed and accurate updates on customer beta projects and client progress ▪ Successfully collaborated with the client and team leads to obtain approval of 30+ use cases leading to a launch of new product features ▪ Improved communication and resource management through ongoing review of production process Show less

Internet Marketing Specialist

• 2004 - 2006

▪ Managed email marketing program for three business properties, including setting the campaign calendar, collaboration with designers and copywriters, and developing targeted recipient lists ▪ Created email program to welcome subscribers and increase engagement through A/B testing ▪ Grew email subscriber list by 350% by improving opt-in process and launching acquisition programs ▪ Developed email contact strategy for consumer program incorporating service and promotional emails ▪ Managed email marketing program for three business properties, including setting the campaign calendar, collaboration with designers and copywriters, and developing targeted recipient lists ▪ Created email program to welcome subscribers and increase engagement through A/B testing ▪ Grew email subscriber list by 350% by improving opt-in process and launching acquisition programs ▪ Developed email contact strategy for consumer program incorporating service and promotional emails

Senior Account Manager

• 2002 - 2003

▪ Managed 4 websites for 3 consumer packaged goods (CPG) companies ▪ Designed and launched a website to create brand & product awareness and grow data acquisition ▪ Nurtured client relationships to develop and evolve websites with new programs, features and content to support business plans resulting in incremental revenue, project lead on 3 clients ▪ Continuously increase the quality of the program through the management of 3rd party agencies and vendors, developing content, and facilitating media buys Show less

Marketing Analyst

• 2000 - 2002

▪ Developed brand forecasts through cross-functional collaboration, and provided insight to production teams based on anticipated sales▪ Ensured alignment to marketing plan and business goals across all business functions ▪ Contributed to growth in distribution and sales by providing comparative analysis to the sales team▪ Liaised with AC Nielsen to ensure timeliness, accuracy and cogency of market research information▪ Conducted analysis to determine drivers of variance in sales for our products and competitor’s products, and recognized for consistent accuracy in identifying the contributing factors Show less

Senior Product Supply Analyst

• 1998 - 2000

▪ Led cross-functional team in developing and managing Consensus Forecast for two high-profile brands, with annual sales of $152M and $75M▪ Maintained customer service levels at 99% through the development of monthly and annual forecasts▪ Improve timing of programs and communication in the field by conducting thorough promotional analysis ▪ Ensured effectiveness of marketing plans by monitoring sales fluctuations

International and Domestic Product Release Planner

• 1996 - 1998

▪ Led international cross-functional team to obtain release details and resolve promotional issues ▪ Improved customer service and reduced costs by managing inventory levels, decreasing titles in stock and fulfilling orders without any downtimes ▪ Analyzed promotions to determine production timelines and inventory requirements for new releases ▪ Prepared sales volume forecasts for major accounts, including Wal-Mart and Costco ▪ Led international cross-functional team to obtain release details and resolve promotional issues ▪ Improved customer service and reduced costs by managing inventory levels, decreasing titles in stock and fulfilling orders without any downtimes ▪ Analyzed promotions to determine production timelines and inventory requirements for new releases ▪ Prepared sales volume forecasts for major accounts, including Wal-Mart and Costco