Association Professional

• Aug 2023 - Present

We design association and group management services based on the needs of the client. We can provide everything from executive management to administrative support, marketing, accounting and IT services, as well as event and meeting management. We tailor a package to fit. We design association and group management services based on the needs of the client. We can provide everything from executive management to administrative support, marketing, accounting and IT services, as well as event and meeting management. We tailor a package to fit.

Co-Founder and Chief Product Marketing Officer

• Jan 2013 - Present

It all started in 1868, a family brewery operation in a small river town making fine beer with clean water and honest hard work. In 1919, we brewed over 25,000 barrels of beer. Shortly after, Prohibition legislation was enacted and production of Wolf beer ceased. Our company converted operations to bottled water, soda, and sparkling water until Joseph Wolf passed at the age of 89 and the company was sold. As the great granddaughter of Joseph Wolf, I am proud to be a part of this legacy and… Show more It all started in 1868, a family brewery operation in a small river town making fine beer with clean water and honest hard work. In 1919, we brewed over 25,000 barrels of beer. Shortly after, Prohibition legislation was enacted and production of Wolf beer ceased. Our company converted operations to bottled water, soda, and sparkling water until Joseph Wolf passed at the age of 89 and the company was sold. As the great granddaughter of Joseph Wolf, I am proud to be a part of this legacy and revival of our family business. Show less It all started in 1868, a family brewery operation in a small river town making fine beer with clean water and honest hard work. In 1919, we brewed over 25,000 barrels of beer. Shortly after, Prohibition legislation was enacted and production of Wolf beer ceased. Our company converted operations to bottled water, soda, and sparkling water until Joseph Wolf passed at the age of 89 and the company was sold. As the great granddaughter of Joseph Wolf, I am proud to be a part of this legacy and… Show more It all started in 1868, a family brewery operation in a small river town making fine beer with clean water and honest hard work. In 1919, we brewed over 25,000 barrels of beer. Shortly after, Prohibition legislation was enacted and production of Wolf beer ceased. Our company converted operations to bottled water, soda, and sparkling water until Joseph Wolf passed at the age of 89 and the company was sold. As the great granddaughter of Joseph Wolf, I am proud to be a part of this legacy and revival of our family business. Show less

Senior Channel Partner Marketing Manager

• Jul 2022 - Dec 2022

Director Of Account Services - Digital Transformation

• Oct 2017 - Jun 2022

In this capacity, I developed the strategy from conception to completion, ensuring each step is completed within stakeholder time constraints and budgetary requirements. I oversaw the delivery of digital projects and campaigns for DKS ensuring they meet or exceed the business and user objectives. Highlights of accomplishment in this role include: ▶️ I executed continuous improvement initiatives for the organization to build and maintain working relationships with key clients and… Show more In this capacity, I developed the strategy from conception to completion, ensuring each step is completed within stakeholder time constraints and budgetary requirements. I oversaw the delivery of digital projects and campaigns for DKS ensuring they meet or exceed the business and user objectives. Highlights of accomplishment in this role include: ▶️ I executed continuous improvement initiatives for the organization to build and maintain working relationships with key clients and stakeholders. ▶️ I secured eight new clients year one and increased deal size by 300% through ensuring completion of deliverables within predefined scope, budget, and collaboration with external and internal stakeholders. ▶️ I generated a functional understanding and area of expertise with WordPress, Sitecore, BigCommerce, Magento, Drupal, Spotify, Sitefinity, Adobe Experience Platform, and Kentico as well as custom software initiatives. Work between Austin, TX and Minneapolis, MN. Show less In this capacity, I developed the strategy from conception to completion, ensuring each step is completed within stakeholder time constraints and budgetary requirements. I oversaw the delivery of digital projects and campaigns for DKS ensuring they meet or exceed the business and user objectives. Highlights of accomplishment in this role include: ▶️ I executed continuous improvement initiatives for the organization to build and maintain working relationships with key clients and… Show more In this capacity, I developed the strategy from conception to completion, ensuring each step is completed within stakeholder time constraints and budgetary requirements. I oversaw the delivery of digital projects and campaigns for DKS ensuring they meet or exceed the business and user objectives. Highlights of accomplishment in this role include: ▶️ I executed continuous improvement initiatives for the organization to build and maintain working relationships with key clients and stakeholders. ▶️ I secured eight new clients year one and increased deal size by 300% through ensuring completion of deliverables within predefined scope, budget, and collaboration with external and internal stakeholders. ▶️ I generated a functional understanding and area of expertise with WordPress, Sitecore, BigCommerce, Magento, Drupal, Spotify, Sitefinity, Adobe Experience Platform, and Kentico as well as custom software initiatives. Work between Austin, TX and Minneapolis, MN. Show less

Strategic Account Director - Digital Transformation

• Oct 2010 - Sep 2017

While serving as a Strategic Account Director focused on digital transformation, I managed overall agency and client relationships providing strategic input while guiding teams towards the achievement of project objectives. I created effective digital strategies and worked collaboratively with the planning and creative teams to develop and execute the clients’ expectations. Highlights of accomplishments in this role include: ▶️ I conducted market research to increase knowledge of… Show more While serving as a Strategic Account Director focused on digital transformation, I managed overall agency and client relationships providing strategic input while guiding teams towards the achievement of project objectives. I created effective digital strategies and worked collaboratively with the planning and creative teams to develop and execute the clients’ expectations. Highlights of accomplishments in this role include: ▶️ I conducted market research to increase knowledge of current industry trends and developments to ensure top-notch and trend-setting customer service by developing and executing value-added strategies. ▶️ I provided a strategic roadmap of services to prospective and existing clients around digital solutions in collaboration with software engineers, UX, QA, product, and program managers. ▶️ I succeeded in retaining 60% of existing clients for repeat work based on project deliverables and lifecycle software maintenance for organizations. ▶️ I utilized expertise to identify strategic offerings targeting IoT services and developed a go-to-market roadmap and competitive landscape research plan. Created Internet of X Podcast Show focused on IoT: https://www.stitcher.com/show/internet-of-x-innovation-leadership-iot-m2m ▶️ I was recognized for my superior work ethic by being the recipient of numerous awards: Newb Slayer 2015, Most New Accounts 2015, Most New Accounts 2014, Impact Player 2011, and Top Margin Achiever 2011. Show less While serving as a Strategic Account Director focused on digital transformation, I managed overall agency and client relationships providing strategic input while guiding teams towards the achievement of project objectives. I created effective digital strategies and worked collaboratively with the planning and creative teams to develop and execute the clients’ expectations. Highlights of accomplishments in this role include: ▶️ I conducted market research to increase knowledge of… Show more While serving as a Strategic Account Director focused on digital transformation, I managed overall agency and client relationships providing strategic input while guiding teams towards the achievement of project objectives. I created effective digital strategies and worked collaboratively with the planning and creative teams to develop and execute the clients’ expectations. Highlights of accomplishments in this role include: ▶️ I conducted market research to increase knowledge of current industry trends and developments to ensure top-notch and trend-setting customer service by developing and executing value-added strategies. ▶️ I provided a strategic roadmap of services to prospective and existing clients around digital solutions in collaboration with software engineers, UX, QA, product, and program managers. ▶️ I succeeded in retaining 60% of existing clients for repeat work based on project deliverables and lifecycle software maintenance for organizations. ▶️ I utilized expertise to identify strategic offerings targeting IoT services and developed a go-to-market roadmap and competitive landscape research plan. Created Internet of X Podcast Show focused on IoT: https://www.stitcher.com/show/internet-of-x-innovation-leadership-iot-m2m ▶️ I was recognized for my superior work ethic by being the recipient of numerous awards: Newb Slayer 2015, Most New Accounts 2015, Most New Accounts 2014, Impact Player 2011, and Top Margin Achiever 2011. Show less

Vice President, Digital Product and Program Marketing

• 2004 - Jun 2009

Throughout my career as a Vice President - Digital Program Manager at Piper Jaffray Investment Bank, I developed internal strategies and roadmaps for facilitating worldwide communication and collaboration. I managed a team to gather internal and external requirements, timelines, budgets, user experience design, and content strategy for multiple online environments. Highlights of accomplishments in this role include: ▶️ I drove product marketing ROI and recruitment strategy for… Show more Throughout my career as a Vice President - Digital Program Manager at Piper Jaffray Investment Bank, I developed internal strategies and roadmaps for facilitating worldwide communication and collaboration. I managed a team to gather internal and external requirements, timelines, budgets, user experience design, and content strategy for multiple online environments. Highlights of accomplishments in this role include: ▶️ I drove product marketing ROI and recruitment strategy for 4,500+ financial advisors, educating on market program offerings to increase utilization and customer acquisition. ▶️ I utilized Microsoft tools to implement global document sharing, streamline internal efficiencies and improve enterprise-wide communications. This led to Improved productivity by 45%. ▶️ I successfully managed programs that led to gradual promotions from Product Manager to Vice President. Show less Throughout my career as a Vice President - Digital Program Manager at Piper Jaffray Investment Bank, I developed internal strategies and roadmaps for facilitating worldwide communication and collaboration. I managed a team to gather internal and external requirements, timelines, budgets, user experience design, and content strategy for multiple online environments. Highlights of accomplishments in this role include: ▶️ I drove product marketing ROI and recruitment strategy for… Show more Throughout my career as a Vice President - Digital Program Manager at Piper Jaffray Investment Bank, I developed internal strategies and roadmaps for facilitating worldwide communication and collaboration. I managed a team to gather internal and external requirements, timelines, budgets, user experience design, and content strategy for multiple online environments. Highlights of accomplishments in this role include: ▶️ I drove product marketing ROI and recruitment strategy for 4,500+ financial advisors, educating on market program offerings to increase utilization and customer acquisition. ▶️ I utilized Microsoft tools to implement global document sharing, streamline internal efficiencies and improve enterprise-wide communications. This led to Improved productivity by 45%. ▶️ I successfully managed programs that led to gradual promotions from Product Manager to Vice President. Show less

Regional Channel Marketing Program Manager

• 2002 - 2004

Built new relationships to generate and diversify revenue for clients. Served as primary engagement manager to deliver comprehensive annualized marketing/sales programs including media placement, direct mail campaigns, print, newspaper inserts, broadcast (TV and radio) and online messaging for dealers of a leading window and door company. Designed presentations to educate resellers on client’s annualized marketing plans that returned 85% participation for client. Built new relationships to generate and diversify revenue for clients. Served as primary engagement manager to deliver comprehensive annualized marketing/sales programs including media placement, direct mail campaigns, print, newspaper inserts, broadcast (TV and radio) and online messaging for dealers of a leading window and door company. Designed presentations to educate resellers on client’s annualized marketing plans that returned 85% participation for client.

Managing Director, Omni Channel Marketing Operations

• 2000 - 2002

Launched digital marketing function to integrate advertising and spur growth, doubling client base while expanding into technology (Lawson Software), consumer packaged goods (Hershey Foods), and e-commerce industry sectors. Utilized search engine optimization, banner advertising, affiliate marketing and content sponsorships to enhance client brands. Conducted product marketing, competitive analysis, audience segmentation studies and advertising brand promotions. Launched digital marketing function to integrate advertising and spur growth, doubling client base while expanding into technology (Lawson Software), consumer packaged goods (Hershey Foods), and e-commerce industry sectors. Utilized search engine optimization, banner advertising, affiliate marketing and content sponsorships to enhance client brands. Conducted product marketing, competitive analysis, audience segmentation studies and advertising brand promotions.

Director of Digital Project Operations

• 1997 - 2000

Recruited and led 20+ technology staff with budget in excess of $1 million to bring Lawson Software up to speed with digital initiatives. Defined Lawson’s core business strengths in order to develop digital strategy and improve online image as vendor of software applications. Participated in development of Web-based vendor management tool that was so successful it became a Lawson product. Provided design and user interface of e-commerce application (integrating inventory management, financials,… Show more Recruited and led 20+ technology staff with budget in excess of $1 million to bring Lawson Software up to speed with digital initiatives. Defined Lawson’s core business strengths in order to develop digital strategy and improve online image as vendor of software applications. Participated in development of Web-based vendor management tool that was so successful it became a Lawson product. Provided design and user interface of e-commerce application (integrating inventory management, financials, and fulfillment), demonstrating tool’s capabilities. Show less Recruited and led 20+ technology staff with budget in excess of $1 million to bring Lawson Software up to speed with digital initiatives. Defined Lawson’s core business strengths in order to develop digital strategy and improve online image as vendor of software applications. Participated in development of Web-based vendor management tool that was so successful it became a Lawson product. Provided design and user interface of e-commerce application (integrating inventory management, financials,… Show more Recruited and led 20+ technology staff with budget in excess of $1 million to bring Lawson Software up to speed with digital initiatives. Defined Lawson’s core business strengths in order to develop digital strategy and improve online image as vendor of software applications. Participated in development of Web-based vendor management tool that was so successful it became a Lawson product. Provided design and user interface of e-commerce application (integrating inventory management, financials, and fulfillment), demonstrating tool’s capabilities. Show less

Co-Founder, Head of Marketing and Sales Operations

• 1992 - 1997

Responsible for business development, service delivery, and establishing cross-functional collaboration. Grew business from $0 to $5 million in revenues with 25 employees in Minnesota and New York. Developed public relations tool called eWatch, for digital reputation management and evolved business into web development and hosting service for more than 500 Global 2000 companies. Managed construction of websites to integrate marketing and data analysis for customer acquisition and… Show more Responsible for business development, service delivery, and establishing cross-functional collaboration. Grew business from $0 to $5 million in revenues with 25 employees in Minnesota and New York. Developed public relations tool called eWatch, for digital reputation management and evolved business into web development and hosting service for more than 500 Global 2000 companies. Managed construction of websites to integrate marketing and data analysis for customer acquisition and retention that led to developing loyal and profitable relationships with firms like BBDO, Campbell Mithun Esty, Carmichael Lynch, Ogilvy and Periscope. Show less Responsible for business development, service delivery, and establishing cross-functional collaboration. Grew business from $0 to $5 million in revenues with 25 employees in Minnesota and New York. Developed public relations tool called eWatch, for digital reputation management and evolved business into web development and hosting service for more than 500 Global 2000 companies. Managed construction of websites to integrate marketing and data analysis for customer acquisition and… Show more Responsible for business development, service delivery, and establishing cross-functional collaboration. Grew business from $0 to $5 million in revenues with 25 employees in Minnesota and New York. Developed public relations tool called eWatch, for digital reputation management and evolved business into web development and hosting service for more than 500 Global 2000 companies. Managed construction of websites to integrate marketing and data analysis for customer acquisition and retention that led to developing loyal and profitable relationships with firms like BBDO, Campbell Mithun Esty, Carmichael Lynch, Ogilvy and Periscope. Show less

Founder, Chief Executive Officer

• Jan 1981 - Jun 1994