Kathy Peterson, MNA, CFRE
Development Manager at Tryon Palace- Claim this Profile
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Bio
Cherylann Sherwood, APR
Based on working for Kathy at the American Heart Association, I have never observed someone else with such a remarkable and superior acumen for fundraising, development, management and community building. Her ability, in her quiet way, to build and maintain long lasting relationships is remarkable and a testament to her attentive and compassionate approach to people. As a manager, she remains one of my top experiences with a leader who is flexible, adaptable, collaborative, purpose driven and encourages you to spread your wings.
Kara Harrington
When I began my career at the American Heart Association, Kathy was my direct supervisor in the communications department. She was a fantastic manager and mentor! One of the many qualities I admired was Kathy's ability to bring many departments together. Instead of working in silos, Kathy did a great job of bringing people together and improving the organization's internal communications. The ability to manage effectively from afar is another quality of Kathy's I admired. She was based in Raleigh and I was based in Charlotte. Kathy has a gift of hiring talented people who do not need to be micro-managed. She provided the support and tools I needed to succeed, which I greatly appreciated. To this day, I use communication tactics that I learned from Kathy. She is a great leader and manager!
Cherylann Sherwood, APR
Based on working for Kathy at the American Heart Association, I have never observed someone else with such a remarkable and superior acumen for fundraising, development, management and community building. Her ability, in her quiet way, to build and maintain long lasting relationships is remarkable and a testament to her attentive and compassionate approach to people. As a manager, she remains one of my top experiences with a leader who is flexible, adaptable, collaborative, purpose driven and encourages you to spread your wings.
Kara Harrington
When I began my career at the American Heart Association, Kathy was my direct supervisor in the communications department. She was a fantastic manager and mentor! One of the many qualities I admired was Kathy's ability to bring many departments together. Instead of working in silos, Kathy did a great job of bringing people together and improving the organization's internal communications. The ability to manage effectively from afar is another quality of Kathy's I admired. She was based in Raleigh and I was based in Charlotte. Kathy has a gift of hiring talented people who do not need to be micro-managed. She provided the support and tools I needed to succeed, which I greatly appreciated. To this day, I use communication tactics that I learned from Kathy. She is a great leader and manager!
Cherylann Sherwood, APR
Based on working for Kathy at the American Heart Association, I have never observed someone else with such a remarkable and superior acumen for fundraising, development, management and community building. Her ability, in her quiet way, to build and maintain long lasting relationships is remarkable and a testament to her attentive and compassionate approach to people. As a manager, she remains one of my top experiences with a leader who is flexible, adaptable, collaborative, purpose driven and encourages you to spread your wings.
Kara Harrington
When I began my career at the American Heart Association, Kathy was my direct supervisor in the communications department. She was a fantastic manager and mentor! One of the many qualities I admired was Kathy's ability to bring many departments together. Instead of working in silos, Kathy did a great job of bringing people together and improving the organization's internal communications. The ability to manage effectively from afar is another quality of Kathy's I admired. She was based in Raleigh and I was based in Charlotte. Kathy has a gift of hiring talented people who do not need to be micro-managed. She provided the support and tools I needed to succeed, which I greatly appreciated. To this day, I use communication tactics that I learned from Kathy. She is a great leader and manager!
Cherylann Sherwood, APR
Based on working for Kathy at the American Heart Association, I have never observed someone else with such a remarkable and superior acumen for fundraising, development, management and community building. Her ability, in her quiet way, to build and maintain long lasting relationships is remarkable and a testament to her attentive and compassionate approach to people. As a manager, she remains one of my top experiences with a leader who is flexible, adaptable, collaborative, purpose driven and encourages you to spread your wings.
Kara Harrington
When I began my career at the American Heart Association, Kathy was my direct supervisor in the communications department. She was a fantastic manager and mentor! One of the many qualities I admired was Kathy's ability to bring many departments together. Instead of working in silos, Kathy did a great job of bringing people together and improving the organization's internal communications. The ability to manage effectively from afar is another quality of Kathy's I admired. She was based in Raleigh and I was based in Charlotte. Kathy has a gift of hiring talented people who do not need to be micro-managed. She provided the support and tools I needed to succeed, which I greatly appreciated. To this day, I use communication tactics that I learned from Kathy. She is a great leader and manager!
Credentials
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Early Childhood Level III Administrator
North Carolina Department of Health and Human Service Division of Child Development and Early EducationMar, 2021- Nov, 2024 -
Racial Equity Groundwater and Phase 1 Training
The Racial Equity InstituteOct, 2019- Nov, 2024 -
Grantsmanship Training Program
The Grantsmanship CenterOct, 2014- Nov, 2024 -
Certified Gallup Strength Finders Coach
GallupOct, 2016- Nov, 2024 -
Certified Fund Raising Executive (CFRE)
CFRE InternationalFeb, 2007- Nov, 2024
Experience
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Tryon Palace
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Development Manager
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Nov 2021 - Present
The Tryon Palace Foundation’s mission is to engage present and future generations in North Carolina’s rich history, from early settlement and statehood through the mid-20th century. We achieve this mission by collecting, interpreting, and preserving objects, buildings, landscapes, and events that enrich understanding of the making of our state and nation. The Tryon Palace Foundation’s mission is to engage present and future generations in North Carolina’s rich history, from early settlement and statehood through the mid-20th century. We achieve this mission by collecting, interpreting, and preserving objects, buildings, landscapes, and events that enrich understanding of the making of our state and nation.
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Niko Investments
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Raleigh-Durham, North Carolina Area
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President
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Jan 2011 - Present
Nonprofit Consulting - Organizational Assessment, Coaching, Board Development, Staffing, Fundraising, Planned Giving, Grants, Strategic Planning, Operations, Finance. Build and cultivate relationships: Committed to lasting relationships with donors, volunteers and staff that cross geography, society and life experiences. Communicate effectively: Savvy media liaison experienced in sharing the message through traditional and emerging marketing channels. Advocate for the cause: Sharing the mission with a passion to broad audiences, engaging individuals and organizations in the cause. Resolve challenges: Leverage strengths and build partnerships with people, organizations, and community to impact the mission. Energize teams: Move diversely staffed organizations of volunteers and staff from good to great. Organize efficiently: Experience with all aspects of nonprofit organizations. Strategic planning, human resources, operations, campaign management, budget planning and financial oversight. Fundraise strategically: Build the pipeline, engage and sustain key donors and influencers. Match high wealth donors to impactful programs. Key Clients- Beginnings for Children Who are Deaf or Hard of Hearing, UNC Medical Foundation, Comfort Zone Camp, Givefinity Show less
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Learning Together, Inc
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Executive Director
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Sep 2016 - Mar 2021
Turned around a financially failing organization, designed and implemented a fiscal plan focused on trimming expenses and quickly building new revenue streams. Moved from an inherited net loss of $155k in 2016-2017 to surplus in less than 3 years Increased community volunteers and board engagement in the work of Learning Together, Selected by John Rex Endowment to lead internal capacity building efforts revitalizing a stagnant culture to one of constant learning and improvement. Expanded Learning Together’s reach building collaborative partnerships to raise up historical residents in Southeast Raleigh. Spearheaded efforts to build community across all residents, provided childcare for job training, addressed food insecurity and reached out to underserved families providing parent support and resources. Show less
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University of North Carolina at Chapel Hill
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United States
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Higher Education
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700 & Above Employee
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Development Director for Neurosciences
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Feb 2015 - Sep 2016
Implemented development programs for 4 UNC Departments focused on engaging donors in key department programs with a priority on individual gift solicitations of $25,000+. Development, Marketing and Engagement: ♦ Exceeded development targets raising more than $257,000 in new commitments first 4 months with UNC, $550,000 secured in gifts during tenure. ♦ Cultivated relationships with key prospects and donors through various interactions, averaged 4-6 personal donor visits each month. Managed strategic cultivation of 105 prospects and donors. ♦ Developed individualized cultivation plans to build on each donor’s specific interests, engaged donors in research tours, lectures, conversations with medical students, residents and faculty to cultivate giving. ♦ Presented a full range of giving options to key donors including cash and stock gifts, donor advised funds, charitable gift annuities, gifts of property or business interest and traditional bequests. Show less
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JDRF International
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United States
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Fundraising
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500 - 600 Employee
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Executive Director, Triangle/Eastern NC Chapter
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May 2011 - Jan 2015
Managed Triangle/Eastern NC Chapter encompassing the Triangle and 51 Eastern NC counties. Created and implemented marketing and development plans to involve families and donors in the mission of JDRF. Organizational Change ♦Effectively managed JDRF Chapter through a difficult period repairing relationships with volunteers, stabilizing staff and implementing a solid plan to build back lost support. ♦Diversified and developed Board of Directors. Included a balance of type 1 families, adult type 1 individuals, and industry and corporate partners to build board strength. ♦Improved Chapter functions engaging staff and volunteers in key priorities and implementing operational changes to improve efficiency and program delivery. Marketing and Engagement: ♦ Revitalized marketing effort to highlight JDRF Triangle market programs and services. Developed new marketing channels including Facebook groups, segmented e-mail communications and interactive web presence. ♦ Evaluated and revised solicitation materials, fine-tuned messaging, implemented strategic ROI meetings and designed impactful collateral materials. Development ♦ Energized major gift program securing $250,000 in new gifts for FY15. Cultivated individual giving in Gala event to raise $350,000 in unrestricted gifts directed to research. Secured 100% renewal of all $25,000+ corporate donors and upgraded other lead sponsors by 40% from FY14 levels. ♦ Converted individual annual gifts of $10,000/$15,000 to $100,000 major gifts in 2011/2012/2013 while continuing to grow annual giving at Gala and Walk events. Show less
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American Heart Association
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Vice President, Corporate Relations, Eastern North Carolina
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2003 - 2011
Recommended by SVP to spearhead fresh approach to territory and foster collaborative environment. Managed fund raising staff to exceed aggressive revenue and volunteer goals for 6 consecutive years. Lead development of partnerships with advocacy, professional education, communications and youth program staff to deliver programs and activities more effectively throughout Eastern NC. Marketing and Engagement:♦ Created leadership pipeline recruiting C-suite volunteers for top leadership roles. Developed volunteer program focused on engaging individuals to move them from initial interest to long term support. ♦ Redefined regional structure: Pioneered multi-market collaboration with staff and volunteers, streamlined business planning to exceed market goals.♦ Strategic marketing plan created for Eastern NC programs and events. Targeted specific messaging to corporate, donor and organizations building support for market programs and events. Development:♦ In a challenging economy, exceeded FY 08-09 income and aggressive goal of $2.3 million for FY 09-10.♦ Successfully revamped Triangle metro events to become market leaders across the country; moved events from raising $637,000 in FY 03-04 to more than $1.6 million for FY 09-10.♦ Efficiently administered the team through 25% staff reduction: one of the only regions in the affiliate to avoid revenue loss. Show less
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Senior Communications Director
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1996 - 2003
Created and implemented multi-state media program for markets in NC, SC, and VA. Expanded AHA market brand awareness to multiple audiences increasing support for local events and programs. Highly effectively engaging volunteers, donors and media contacts. Marketing and Engagement:♦ Achieved high visibility editorial coverage in top 50 markets and smaller DMA. Secured earned media coverage exceeding two million media impressions in the Raleigh/Durham (49) and Charlotte (37) media markets.♦ Created EVP and Board of Directors’ priority communication; developed crisis communications plan. Prepared leadership spokespeople to present key messages for internal and external audiences. ♦ Served as AHA lobbyist. Addressed national and statewide issues including EMS and health care access. ♦ Increased coverage for local programs by creating marketing partnerships with TV, radio and print. Earned media coverage averaged $30,000 event/$200,000 annually in Raleigh/Durham and Charlotte. ♦ Expanded editorial coverage of science news by 50% 1st year with 2 million media impressions from >70 media outlets statewide. Show less
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Executive Director
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1991 - 1996
Led fundraising and marketing activities across a 5 county region. Supervised all organization’s activities in region including fund raising, event implementation, and major gifts, and recruitment and partnering with key volunteers. Positioned organization to support steady income growth and volunteer security in following year.HIGHLIGHTS:Doubled campaign growth in the first 3 years: launched pioneering events and implemented strategic fund raising activities in key metro market. Lead local staff for the first National AHA Heart Ride pilot event. Established local planned giving program in Florida worked with trust officers and attorneys designating AHA endowment. Annual designations averaged $1.5M. Show less
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Education
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North Park University
Masters of Nonprofit Adminstration, Non-Profit/Public/Organizational Management -
University of South Florida
BS, Political Science
Community
