Experience

MDN Productions

• United States
• Events Services
• 1 - 100 Employee

• Private Events

  • Jun 2022 - Present

  MDN Productions is an award-winning live and virtual event production, event marketing and destination management company with valued resources and creative solutions for all your inspired events. MDN Productions is an award-winning live and virtual event production, event marketing and destination management company with valued resources and creative solutions for all your inspired events.



Little White Dress Bridal Shop

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Customer Service Specialist

  • Feb 2022 - Present

  • Create a positive first impression for each customer to help ensure an exceptional experience for every bride, their friends and their family. • Manage a busy appointment schedule via BridalLive. • Schedule various types of appointments via phone and email. • Field phone call and text queries and direct calls accordingly. • Support the sales and management teams with recording measurements and processing sales. • Collect and notate helpful data points from brides for their stylists. • Maintain a photo-ready appearance of the historic, three-story building, organize merchandise, receive deliveries and steam wedding dresses.



Dani West Bridal Boutique

• Bridal Consultant & Social Media Assistant

  • May 2021 - Feb 2022

  • Provided brides with an exceptional wedding dress shopping experience. • Successfully sold wedding dresses, veils and accessories - achieved highest sales in January 2022. • Completed numerous online www.doyouspeakbride.com training modules. • Followed-up with existing and new clientele regarding dress/accessory decisions, orders, estimated arrivals and Google reviews. • Fielded phone calls, answered questions and scheduled appointments via BridalLive. • Placed pre-appointment calls to collect helpful data points from my assigned brides. • Cleaned the boutique, organized merchandise, received and processed deliveries, steamed dresses and veils. • Brainstormed informative and unique posts and videos for social media. • Initiated a recycling program.



Event Travel Management NA

• United States
• Events Services
• 1 - 100 Employee

• Senior Event Manager

  • Feb 2018 - Aug 2020

  I provided strategic management and implementation of meeting and event logistics for clients of the Event division of Corporate Travel Management US, known as Event Travel Management, or ETM. This dynamic group offers full service meetings & event management, incentive travel, strategic sourcing, and group air support. Brilliant technology for pre- and post-event reconciliation, custom built registration sites and our proprietary Meetings Command Center gives complete insight into your meetings & events. In-depth planning, program development and site selection are critical components to your successful meetings.



Hach

• United States
• Environmental Services
• 700 & Above Employee

• Tradeshow & Events Manager

  • Sep 2017 - Feb 2018

  Hired to optimize the events program and ensuring maximum budgetary savings and ROI for corporate tradeshows and events (6+ events per vertical industry, including two with 30x30' island booth presences). Hired to optimize the events program and ensuring maximum budgetary savings and ROI for corporate tradeshows and events (6+ events per vertical industry, including two with 30x30' island booth presences).



Mental Health Colorado

• United States
• Mental Health Care
• 1 - 100 Employee

• Special Events Manager (contract)

  • Jul 2017 - Sep 2017

  Hired to manage all event elements to successfully support upwards of 600 attendees at the annual Tribute Gala this October at the renovated Marriott Denver Tech Center. • Tribute Kickoff event at Cherry Hills Country Club • Communications (promotional emails and Twitter) • Creative (various logos and social buttons; invitation/RSVP card; PPT template; menu card; program; table tents; signage) • Hotel BEOs (plated dinner menu; room sets; AV) • Entertainment (proposed/sold/contracted/managed creative brainstorming with THE SILHOUETTES®) • Research/Secure/Manage Vendors (florist, graphic designer, hotel, photographer, printer, PSAV, web designer) • Silent Auction Donations (record, photograph, describe, organize and post to Gesture bidding app)



Spectralink Corporation

• United States
• Telecommunications
• 100 - 200 Employee

• Sr. Manager, Marketing Programs

  • Nov 2012 - May 2017

  Recruited to develop & restructure events program for new Spectralink post divestiture from Polycom as $80M start-up. Responsible for negotiating inclusion of clauses in contracts that protect company and delivering maximum budgetary savings. • Strategically organized and executed 10-15 annual corporate, industry and partner events, sponsorships and tradeshows, including largest annual marketing initiative, from conception to completion. o Managed global sales kick-offs + partner conferences for 100+ attendees as well as summer picnics + holiday parties for upwards of 125 associates. o Planned tradeshow presence, from tabletops to 20x40’ island booths, guiding cross-functional teams and coordinating components such as budget, booth design, messaging, KPIs, communications, traffic drivers, solutions showcase, digital and physical creative, lodging, registration and staffing. • Managed pre-show marketing activities, messaging + positioning, and participation at HIMSS17 and AONE17, two key healthcare tradeshows. o Collaborated with Healthcare Strategy Manager on creative for a four-touch healthcare campaign (digital + social). o HIMSS17 promotional postings yielded 1.67% average engagement rate. o Nearly 350 net-new leads were generated by mid-May. • Orchestrated and oversaw photoshoots for new healthcare and retail lifestyle and product photos incorporated into new tradeshow booth designs and vertical assets. • Developed, managed and reconciled budgets of $400,000+ for events that achieved their KPIs and were produced on-time and within budget by implementing frugal budget processes. • Revived social media by growing Twitter following 19% and LinkedIn following 11% in less than 1 year. • Managed corporate website by updating webpages to better support SEO and marketing campaigns as well as posting blogs, events, new digital assets/creative and press releases. • Awarded 2 Hoptimists in 2 different years for going above and beyond role requirements.



Alteryx, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Event Planner

  • Aug 2010 - Nov 2012

  Hired to grow the events program, managed annual regional/national/industry tradeshows (from 10x10’ to 20x60’ footprints), two annual CAB meetings, an annual sales meeting and a new field seminar series. Also owned company’s largest initiative, Inspire, an annual user conference with many moving parts. Inspire 2012 was assigned several new initiatives, including expanded General Sessions and enhanced, revenue-generating sponsorships. Inspire User Conference Responsibilities ● RFP and site selection process ● Venue/room block and vendor contract negotiations ● Budget development/management/reconciliation ($500K for 2011 and $850K for 2012) ● Project tasks and timelines management ● Led 24-person planning committee ● F&B menu management ● Creative management (digital and print) ● Vendor management (6), including production crew ● Registration ● Transportation ● Onsite execution ● Staff training and onsite supervision ● Post-event analysis Inspire User Conference Achievements ● Grew attendance 63% to 216 for 2011 and grew attendance 97% to 425 for 2012. ● Created new revenue generating Partner Network Lounge with sponsorships lead. ● Expanded reach to include promotions via blogs, Facebook, LinkedIn, Twitter and event sites like EventBrite. ● Finalized a dual-year contract with Sheraton Denver to secure additional contractual perks and conserve costs. ● Named Associate of the Year.



Polycom

• United States
• Telecommunications
• 700 & Above Employee

• North America Marketing Tradeshow & Event Planner

  • Mar 2007 - May 2009

  -Managed the event/tradeshow logistics and corresponding budgets for the Canadian and Federal teams as well as Channel Marketing, Field Marketing, North America Marketing, the Video Solutions Group and Voice Communications Solutions team -Worked with Brand Xperience, Creative Services and NA Marketing to create updated graphics for Polycom's 10x20 booth, 8x10/10x10 pop-up booths, and floor stands -Transitioned SpectraLink's former exhibit house (ExhibitQuest) to Polycom preferred vendor status and continued managing this relationship -Introduced and leveraged a new online tool (ExhibitForce) to maintain the tradeshow inventory and manage the numerous tradeshow property usage requests -Maintained North America Marketing's Events Calendar on the internal and partner portals



SpectraLink Corporation

• United States
• Telecommunications
• 100 - 200 Employee

• Corporate Events Planner

  • Jan 2000 - Mar 2007

  Managed seven (7) consecutive annual sales conferences attended by 150+ associates, 20 – 50 annual regional + national tradeshows and ancillary company events. Responsible for event budget of $715K. Built out the annual President's Club sales incentive program into three unique events, including Leadership Club and Millionaire's Mark. Managed seven (7) consecutive annual sales conferences attended by 150+ associates, 20 – 50 annual regional + national tradeshows and ancillary company events. Responsible for event budget of $715K. Built out the annual President's Club sales incentive program into three unique events, including Leadership Club and Millionaire's Mark.



International Insurance Association

• Malaysia
• Insurance
• 1 - 100 Employee

• Program Manager

  • Oct 1998 - Jan 2000

  Worked with the Director of Member Development/Services and several VIP members on the implementation of various annual conferences, membership meetings and regional roundtables. Also oversaw the annual IIC Luncheon, serving as primary liaison to event presenters, VIPs, attendees, venue staff sand vendors, promoting the event, managing RSVP list and on-site registration, soliciting and managing event partners/sponsors, developing and ordering event materials/signage and managing on-site staff. Also responsible for hiring/training/managing office intern and providing member support.