Kathy Frank
Graphic Designer at Senior Solutions Management Group- Claim this Profile
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Bio
Sharon Taylor
Kathy is very detail-oriented, creative, and a self-starter. Always willing to assist in any area of the business and look for ways to improve existing collateral. Her knowledge, quality work, and design brings value to the organization. She expanded the marketing communiques through social media, implemented monthly news letters and product specials, and maintained all product data and presentations in a professional manner.
Mark Maberry
As head of sales and marketing for EdenCare, I had the pleasure to oversee Kathy's work as our art director. Kathy did an outstanding job for us. She directed the design and production of advertising and marketing materials for all of our 25 or so senior living communities,as well as for the corporate office. In doing so, she was the art director and copywriter for most of our marketing pieces. We would sometimes hire outside freelancers or agencies and Kathy did a great job managing their efforts. Kathy also had to keep all our marketing teams in the field happy and well-supplied with materials. That was no easy task but Kathy handled that with diplomacy and, as necessary, toughness. Kathy was a gifted graphic artist and writer (and still is I'm sure), and was very good at overseeing printers, media and other vendors to make sure they met our budget and schedule goals. Unfortunately we sold the company and had to let Kathy and the rest of our corporate office go. If I was in the same position again I would hire Kathy back in a heartbeat. I highly recommend her for either an in-house position or as a freelancer.
Sharon Taylor
Kathy is very detail-oriented, creative, and a self-starter. Always willing to assist in any area of the business and look for ways to improve existing collateral. Her knowledge, quality work, and design brings value to the organization. She expanded the marketing communiques through social media, implemented monthly news letters and product specials, and maintained all product data and presentations in a professional manner.
Mark Maberry
As head of sales and marketing for EdenCare, I had the pleasure to oversee Kathy's work as our art director. Kathy did an outstanding job for us. She directed the design and production of advertising and marketing materials for all of our 25 or so senior living communities,as well as for the corporate office. In doing so, she was the art director and copywriter for most of our marketing pieces. We would sometimes hire outside freelancers or agencies and Kathy did a great job managing their efforts. Kathy also had to keep all our marketing teams in the field happy and well-supplied with materials. That was no easy task but Kathy handled that with diplomacy and, as necessary, toughness. Kathy was a gifted graphic artist and writer (and still is I'm sure), and was very good at overseeing printers, media and other vendors to make sure they met our budget and schedule goals. Unfortunately we sold the company and had to let Kathy and the rest of our corporate office go. If I was in the same position again I would hire Kathy back in a heartbeat. I highly recommend her for either an in-house position or as a freelancer.
Sharon Taylor
Kathy is very detail-oriented, creative, and a self-starter. Always willing to assist in any area of the business and look for ways to improve existing collateral. Her knowledge, quality work, and design brings value to the organization. She expanded the marketing communiques through social media, implemented monthly news letters and product specials, and maintained all product data and presentations in a professional manner.
Mark Maberry
As head of sales and marketing for EdenCare, I had the pleasure to oversee Kathy's work as our art director. Kathy did an outstanding job for us. She directed the design and production of advertising and marketing materials for all of our 25 or so senior living communities,as well as for the corporate office. In doing so, she was the art director and copywriter for most of our marketing pieces. We would sometimes hire outside freelancers or agencies and Kathy did a great job managing their efforts. Kathy also had to keep all our marketing teams in the field happy and well-supplied with materials. That was no easy task but Kathy handled that with diplomacy and, as necessary, toughness. Kathy was a gifted graphic artist and writer (and still is I'm sure), and was very good at overseeing printers, media and other vendors to make sure they met our budget and schedule goals. Unfortunately we sold the company and had to let Kathy and the rest of our corporate office go. If I was in the same position again I would hire Kathy back in a heartbeat. I highly recommend her for either an in-house position or as a freelancer.
Sharon Taylor
Kathy is very detail-oriented, creative, and a self-starter. Always willing to assist in any area of the business and look for ways to improve existing collateral. Her knowledge, quality work, and design brings value to the organization. She expanded the marketing communiques through social media, implemented monthly news letters and product specials, and maintained all product data and presentations in a professional manner.
Mark Maberry
As head of sales and marketing for EdenCare, I had the pleasure to oversee Kathy's work as our art director. Kathy did an outstanding job for us. She directed the design and production of advertising and marketing materials for all of our 25 or so senior living communities,as well as for the corporate office. In doing so, she was the art director and copywriter for most of our marketing pieces. We would sometimes hire outside freelancers or agencies and Kathy did a great job managing their efforts. Kathy also had to keep all our marketing teams in the field happy and well-supplied with materials. That was no easy task but Kathy handled that with diplomacy and, as necessary, toughness. Kathy was a gifted graphic artist and writer (and still is I'm sure), and was very good at overseeing printers, media and other vendors to make sure they met our budget and schedule goals. Unfortunately we sold the company and had to let Kathy and the rest of our corporate office go. If I was in the same position again I would hire Kathy back in a heartbeat. I highly recommend her for either an in-house position or as a freelancer.
Experience
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Senior Solutions Management Group
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Graphic Designer
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Jan 2020 - Present
Delighted to be back in the senior living industry! Delighted to be back in the senior living industry!
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Freelance Services
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Graphic Design and Marketing Solutions
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Jul 1995 - Present
Managed independent projects or provided in-house services for corporate or agency creative teams on a range of assignments that have included presentation services, soft drink and medical packaging, sales kits, restaurant and hospitality materials, brochures, newsletters, ads, logo development, signage, posters, and other miscellaneous jobs. Clients have included: General Electric Corporation, Champion International, The Coca-Cola Company, Sunkist, Canada Dry, RC Cola, Buckhead Brokers, Quigley and Company, Trinity Lifestyles Management, Bigelow & Eigel, and several small businesses, printers, and start-ups. Show less
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Graphic Designer and Brand Ambassador
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Dec 2016 - Dec 2019
Create product catalogs ranging from 100 to 600 pages, weekly email and social media communications to promote product and events, technical documents, and sales sheets for two of the parent company's brands: Stein World accent furniture and indoor lighting, and Ryvyr bathroom furniture, fixtures, and accessories. All work is completed remotely from the Atlanta area. Create product catalogs ranging from 100 to 600 pages, weekly email and social media communications to promote product and events, technical documents, and sales sheets for two of the parent company's brands: Stein World accent furniture and indoor lighting, and Ryvyr bathroom furniture, fixtures, and accessories. All work is completed remotely from the Atlanta area.
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Graphic Designer and Communications Manager
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Mar 2014 - Dec 2016
Generated print and digital marketing initiatives including catalogs ranging from 20 to 100+ pages, technical documents and drawings, bi-monthly email ads, packaging, and maintaining the company web site for the upscale Ryvyr brand bathroom furniture design and import company. Cultivated the e-commerce presence (Steelyard and Houzz) and integrated social media (Facebook, Twitter, and Pinterest) to build brand awareness with dealers and industry professionals in the U.S. and Canada. Originated file hosting as a digital toolbox for 1200+ dealer base. Assisted with customer service calls and "roll up your sleeves" type jobs such as warehouse sales. Show less
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Intergraph Geospatial
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United States
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Software Development
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Graphic Designer and Marketing Support
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2011 - 2013
Organized trade show planning for 30+ annual events from identifying speaker opportunities, to coordinating booth supplies and equipment, to creating digital and printed show materials. Tracked all activity and expenses. Collaborated with product managers to develop and update technical documents, slide presentations, and digital projects for geospatial software training and sales. Organized trade show planning for 30+ annual events from identifying speaker opportunities, to coordinating booth supplies and equipment, to creating digital and printed show materials. Tracked all activity and expenses. Collaborated with product managers to develop and update technical documents, slide presentations, and digital projects for geospatial software training and sales.
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Travis Pruitt & Associates
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United States
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Civil Engineering
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1 - 100 Employee
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Marketing Director
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2004 - 2008
Integrated marketing and design skill sets to manage the creative and promotional efforts for this 150-person civil engineering and land survey firm, and the company’s start-up venture eGPS Solutions during its quest to become Georgia's first real-time GPS base station network to canvas the entire state and part of Florida. Developed print collateral, two web sites, ads, newsletters, slide shows, and display materials from concept through completion, including content creation, design, text, and photography. Managed all organizational and creative components to complement trade shows, training seminars, recruiting activities, and a mix of social events that could exceed 300 attendees. Awarded "Best Vendor Presentation" for all three golf tournaments that the company participated. Show less
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EdenCare Senior Living Services
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United States
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Real Estate
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Art Director/Marketing Specialist
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1999 - 2004
Led a 3-person team that provided graphic design, copywriting, photography, advertising placement, and other marketing services for 25+ senior independent living, assisted living, and Alzheimer's care communities located in seven states. Consolidated marketing efforts at the community level to extend limited budgets, improve collateral quality, provide consistent branding, spotlight best practices, and maximize media advertising plans. Received seven Mature Media Awards for brochures and direct mail campaigns between 2001 and 2003. Show less
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Education
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Boston College
BA
Community
