Kathy Berger
VP Brand Customer Experience at Simple Shoes at Simple Shoes- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Howard Mager
Kathy was a strong business partner to me as a highly motivated, marketing professional. She was always oriented towards the needs of the customers and worked with her teams to develop and execute programs that would generate new business and keep current customers sold. She is a role model when it comes to manaing programs and people around specific business to business customer segments. She also successfully mamnaged-virtuyally- in creating teams of local.marketing managers in the field to drive regioanl competitie programs and seamlessly connected them to divisional marketing objectives, ensuring consistency with the brands and achieve on voice in the market. She is a professional, an excellent communicator, and a great team member.
Lisa Wallerstein
I had the pleasure to work with with Kathy while I was with McGraw Hill Construction. When I was newly employed there, Kathy was the most welcoming and supportive person imaginable, helping me navigate the complex landscape of this company. The project we were on was to bring McGraw's analytics online and Kathy contributed sound and insightful ideas. She is an extremely bright and strategic thinker, and always positive and enthusiastic. She was also diligent in ensuring all project deliverables were met and on schedule. Many thanks to Kathy for her support, and I highly recommend her for her talent and superb work.
Howard Mager
Kathy was a strong business partner to me as a highly motivated, marketing professional. She was always oriented towards the needs of the customers and worked with her teams to develop and execute programs that would generate new business and keep current customers sold. She is a role model when it comes to manaing programs and people around specific business to business customer segments. She also successfully mamnaged-virtuyally- in creating teams of local.marketing managers in the field to drive regioanl competitie programs and seamlessly connected them to divisional marketing objectives, ensuring consistency with the brands and achieve on voice in the market. She is a professional, an excellent communicator, and a great team member.
Lisa Wallerstein
I had the pleasure to work with with Kathy while I was with McGraw Hill Construction. When I was newly employed there, Kathy was the most welcoming and supportive person imaginable, helping me navigate the complex landscape of this company. The project we were on was to bring McGraw's analytics online and Kathy contributed sound and insightful ideas. She is an extremely bright and strategic thinker, and always positive and enthusiastic. She was also diligent in ensuring all project deliverables were met and on schedule. Many thanks to Kathy for her support, and I highly recommend her for her talent and superb work.
Howard Mager
Kathy was a strong business partner to me as a highly motivated, marketing professional. She was always oriented towards the needs of the customers and worked with her teams to develop and execute programs that would generate new business and keep current customers sold. She is a role model when it comes to manaing programs and people around specific business to business customer segments. She also successfully mamnaged-virtuyally- in creating teams of local.marketing managers in the field to drive regioanl competitie programs and seamlessly connected them to divisional marketing objectives, ensuring consistency with the brands and achieve on voice in the market. She is a professional, an excellent communicator, and a great team member.
Lisa Wallerstein
I had the pleasure to work with with Kathy while I was with McGraw Hill Construction. When I was newly employed there, Kathy was the most welcoming and supportive person imaginable, helping me navigate the complex landscape of this company. The project we were on was to bring McGraw's analytics online and Kathy contributed sound and insightful ideas. She is an extremely bright and strategic thinker, and always positive and enthusiastic. She was also diligent in ensuring all project deliverables were met and on schedule. Many thanks to Kathy for her support, and I highly recommend her for her talent and superb work.
Howard Mager
Kathy was a strong business partner to me as a highly motivated, marketing professional. She was always oriented towards the needs of the customers and worked with her teams to develop and execute programs that would generate new business and keep current customers sold. She is a role model when it comes to manaing programs and people around specific business to business customer segments. She also successfully mamnaged-virtuyally- in creating teams of local.marketing managers in the field to drive regioanl competitie programs and seamlessly connected them to divisional marketing objectives, ensuring consistency with the brands and achieve on voice in the market. She is a professional, an excellent communicator, and a great team member.
Lisa Wallerstein
I had the pleasure to work with with Kathy while I was with McGraw Hill Construction. When I was newly employed there, Kathy was the most welcoming and supportive person imaginable, helping me navigate the complex landscape of this company. The project we were on was to bring McGraw's analytics online and Kathy contributed sound and insightful ideas. She is an extremely bright and strategic thinker, and always positive and enthusiastic. She was also diligent in ensuring all project deliverables were met and on schedule. Many thanks to Kathy for her support, and I highly recommend her for her talent and superb work.
Experience
-
Simple
-
United States
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
VP Brand Customer Experience at Simple Shoes
-
Dec 2017 - Present
-
-
-
PTPartnerships
-
United States
-
Financial Services
-
Partner
-
May 2015 - Sep 2017
Partnering with large global organizations as well as small start-up ventures, we have an exceptional track record transforming the marketing – sales – service dynamic into a powerful, focused, revenue-driving force. Acknowledged as particularly effective in strategic marketing – engaging with segmented target markets and customers, and in developing company brands to realize top-line growth. Our philosophy centers on building lasting partnerships with our clients to formulate, implement and driive enduring change.
-
-
-
Dodge Data & Analytics
-
United States
-
Technology, Information and Internet
-
200 - 300 Employee
-
Senior Director, Marketing
-
2005 - 2014
Leader of the Strategic Account Marketing team driving innovation, collaborating with Sales and Product to position and launch marketing programs for new and enhanced online products and services to continue to expand the franchise. Generate higher sales conversions leveraging website, SEO/SEM and targeted outbound efforts to produce higher volume, higher quality leads. Manage production of a comprehensive suite of print, video and digital sales collateral for direct and in-direct marketing efforts.
-
-
Director, Local Marketing Strategy
-
2002 - 2005
Played pivotal role in localizing McGraw-Hill Construction marketing. Responsible for recruiting, developing and managing a network of regional marketing managers. Oversaw and supported managers in adapting and innovating marketing/sales programs for their markets, while maintaining alignment with corporate goals.
-
-
-
Dodge Data & Analytics
-
United States
-
Technology, Information and Internet
-
200 - 300 Employee
-
Marketing Manager, Call Center
-
1999 - 2001
Developed and implemented call center strategy, based on fine analysis of databases used for inside sales/direct marketing, to improve lead generation and customer retention. Developed and implemented call center strategy, based on fine analysis of databases used for inside sales/direct marketing, to improve lead generation and customer retention.
-
-
-
Reed Business Information
-
IT Services and IT Consulting
-
700 & Above Employee
-
Manager of Planning
-
1985 - 1989
-
-
Education
-
-
Syracuse University
Community
