Kathy Arbuckle
Strategic Account Director at Circul8- Claim this Profile
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English Native or bilingual proficiency
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Japanese Limited working proficiency
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Bio
Beth Kennedy
In just four years as Notre Dame University’s Director of Marketing Kathy was the major force in increasing undergraduate applications by more than 30 percent. At the same time, applications at most other WA universities were in steady decline. That achievement reflects not only Kathy’s remarkable skills in strategic marketing and planning, but rare creative judgment that gave Notre Dame’s marketing communications campaigns unique appeal among the university sector’s many and varied target audiences. As Director of Media and Communications I worked closely with Kathy for more than two years and was amazed at how much she motivated a very small marketing/design team to excel in every way in a challenging, pressurised working environment. I look forward to following her next career move – and her next success!
Breyon Gibbs
Kathy has a unique ability to both see the big picture of any piece of marketing or communications, whilst never losing sight of the key details that truly make a difference for creating effective campaigns. During my time working for Kathy I consistently learned new and innovative ways of approaching tasks, felt supported and inspired to do my best work, and more than anything enjoyed collaborating with her. Kathy has an enormous capacity for empathy and emotional intelligence, a key element of her personality that shines through to the way she conducts herself professionally. She is a pleasure to work with for many reasons, but largely it is down to her understanding of people and people's needs. I was genuinely sad to see Kathy go and will be keen to stay in touch as she moves onwards and upwards to whatever venture is lucky enough to claim her exceptional talents as a marketer, communicator, and leader.
Beth Kennedy
In just four years as Notre Dame University’s Director of Marketing Kathy was the major force in increasing undergraduate applications by more than 30 percent. At the same time, applications at most other WA universities were in steady decline. That achievement reflects not only Kathy’s remarkable skills in strategic marketing and planning, but rare creative judgment that gave Notre Dame’s marketing communications campaigns unique appeal among the university sector’s many and varied target audiences. As Director of Media and Communications I worked closely with Kathy for more than two years and was amazed at how much she motivated a very small marketing/design team to excel in every way in a challenging, pressurised working environment. I look forward to following her next career move – and her next success!
Breyon Gibbs
Kathy has a unique ability to both see the big picture of any piece of marketing or communications, whilst never losing sight of the key details that truly make a difference for creating effective campaigns. During my time working for Kathy I consistently learned new and innovative ways of approaching tasks, felt supported and inspired to do my best work, and more than anything enjoyed collaborating with her. Kathy has an enormous capacity for empathy and emotional intelligence, a key element of her personality that shines through to the way she conducts herself professionally. She is a pleasure to work with for many reasons, but largely it is down to her understanding of people and people's needs. I was genuinely sad to see Kathy go and will be keen to stay in touch as she moves onwards and upwards to whatever venture is lucky enough to claim her exceptional talents as a marketer, communicator, and leader.
Beth Kennedy
In just four years as Notre Dame University’s Director of Marketing Kathy was the major force in increasing undergraduate applications by more than 30 percent. At the same time, applications at most other WA universities were in steady decline. That achievement reflects not only Kathy’s remarkable skills in strategic marketing and planning, but rare creative judgment that gave Notre Dame’s marketing communications campaigns unique appeal among the university sector’s many and varied target audiences. As Director of Media and Communications I worked closely with Kathy for more than two years and was amazed at how much she motivated a very small marketing/design team to excel in every way in a challenging, pressurised working environment. I look forward to following her next career move – and her next success!
Breyon Gibbs
Kathy has a unique ability to both see the big picture of any piece of marketing or communications, whilst never losing sight of the key details that truly make a difference for creating effective campaigns. During my time working for Kathy I consistently learned new and innovative ways of approaching tasks, felt supported and inspired to do my best work, and more than anything enjoyed collaborating with her. Kathy has an enormous capacity for empathy and emotional intelligence, a key element of her personality that shines through to the way she conducts herself professionally. She is a pleasure to work with for many reasons, but largely it is down to her understanding of people and people's needs. I was genuinely sad to see Kathy go and will be keen to stay in touch as she moves onwards and upwards to whatever venture is lucky enough to claim her exceptional talents as a marketer, communicator, and leader.
Beth Kennedy
In just four years as Notre Dame University’s Director of Marketing Kathy was the major force in increasing undergraduate applications by more than 30 percent. At the same time, applications at most other WA universities were in steady decline. That achievement reflects not only Kathy’s remarkable skills in strategic marketing and planning, but rare creative judgment that gave Notre Dame’s marketing communications campaigns unique appeal among the university sector’s many and varied target audiences. As Director of Media and Communications I worked closely with Kathy for more than two years and was amazed at how much she motivated a very small marketing/design team to excel in every way in a challenging, pressurised working environment. I look forward to following her next career move – and her next success!
Breyon Gibbs
Kathy has a unique ability to both see the big picture of any piece of marketing or communications, whilst never losing sight of the key details that truly make a difference for creating effective campaigns. During my time working for Kathy I consistently learned new and innovative ways of approaching tasks, felt supported and inspired to do my best work, and more than anything enjoyed collaborating with her. Kathy has an enormous capacity for empathy and emotional intelligence, a key element of her personality that shines through to the way she conducts herself professionally. She is a pleasure to work with for many reasons, but largely it is down to her understanding of people and people's needs. I was genuinely sad to see Kathy go and will be keen to stay in touch as she moves onwards and upwards to whatever venture is lucky enough to claim her exceptional talents as a marketer, communicator, and leader.
Experience
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Circul8
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Australia
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Advertising Services
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1 - 100 Employee
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Strategic Account Director
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Feb 2022 - Present
Certified B Corp Creative and innovation agency Brand marcom strategist and account lead Audience research and insights Clients include Changi Airport Group and Japan National Tourism Organisation Certified B Corp Creative and innovation agency Brand marcom strategist and account lead Audience research and insights Clients include Changi Airport Group and Japan National Tourism Organisation
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Anthologie
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Design Services
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1 - 100 Employee
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Brand & Marketing Director
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Mar 2021 - Feb 2022
Certified B Corp Strategic design and digital consultancy Brand marketing strategist Facilitation of strategy discovery sessions and development of brand marketing strategies. Clients include Metronet (State Government), Carbon Positive Australia, Edge Employment Solutions (disability), Ember Connect - First Nations Women Collective. Certified B Corp Strategic design and digital consultancy Brand marketing strategist Facilitation of strategy discovery sessions and development of brand marketing strategies. Clients include Metronet (State Government), Carbon Positive Australia, Edge Employment Solutions (disability), Ember Connect - First Nations Women Collective.
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inessence creative
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Australia
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Advertising Services
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Brand Marcom Consultant
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May 2020 - Feb 2022
A creative consultancy that brings the essence of brands to life through authentic marcom. Equipping clients with the strategic framework, tools and plan to present and promote their causes: brand discovery, definition & strategy marketing communications strategy crafting of key messages, tag lines & copywriting content marketing website curation & design branded marketing tool kit - stationery, email and promotional templates Clients include: Rebel Minded (executive coaching & consultancy), Chandana Ayurveda (wellness centre), Palmyra Shala, Yard Property.
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The University of Notre Dame Australia
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Australia
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Higher Education
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700 & Above Employee
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Executive Director Marketing
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Apr 2019 - Apr 2020
Leadership of a team of creative marcom and sales professionals to transition Notre Dame from a minor to a major competitor in tertiary education in WA generating year-on-year increases in applications achieving 32% growth in 3 years (2016-2019).Assistance with strategic planning Monthly operational reports Responsible for brand strategy and creative direction of the University's student recruitment campaigns and events. Working with a multi-disciplinary geographically diverse team to create fantastic marcom and experiences that delight future students across all touch points.Creative lead - all marketing items produced in-house - graphic design, photoshoots, collateral, video production, digital content marketing campaigns, event design.Annual appeal campaigns and business development/product launch initiatives.Establishment of an authentic digital presence through social media channels and content marketing. Creative lead of new website project in 2019.
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Director Marketing
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Nov 2016 - Mar 2019
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National Manager Marketing Communications
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Nov 2013 - Oct 2016
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imageseven
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Consultant / Account Director
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2008 - Oct 2013
Marketing Communications firm Strategist for a portfolio of clients in education, B2B and not-for profit sectors. Lead for development of insight based brand and marcom strategies. Business Development - proposals, events and thought leadership. Client Services - relationship development resulting in ongoing service agreements. Team leader for execution of integrated marcom strategies for clients. Fundraising/profiling events and campaigns design and management. Development of internal product infrastructure and processes resulting in streamlined execution.
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City of Wanneroo
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Australia
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Government Administration
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300 - 400 Employee
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Communications Coordinator
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2007 - 2008
Management of communications team servicing five Council directorates. Media management for the Mayor's office. Publications and advertising. Community engagement and events including citizenship ceremonies. Management of communications team servicing five Council directorates. Media management for the Mayor's office. Publications and advertising. Community engagement and events including citizenship ceremonies.
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Therapy Focus
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Australia
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Individual and Family Services
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100 - 200 Employee
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Campaign Manager / Communications Coordinator
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2002 - 2007
Help a Child Grow campaign management – raising positive community awareness of and support for children with a disability engaging hundreds of schools across the state. Media management Securing and managing sponsorships generating financial and in kind support Editor of Focus magazine for parents of children with a disability. Fundraising campaigns and donor relations Help a Child Grow campaign management – raising positive community awareness of and support for children with a disability engaging hundreds of schools across the state. Media management Securing and managing sponsorships generating financial and in kind support Editor of Focus magazine for parents of children with a disability. Fundraising campaigns and donor relations
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Central Institute of Technology
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Australia
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Higher Education
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200 - 300 Employee
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International Student Officer
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2001 - 2002
Support for international marketing of the College, hosting of agents, promotions and student relations for International Students Centre. Support for international marketing of the College, hosting of agents, promotions and student relations for International Students Centre.
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Self employed
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Real Estate
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1 - 100 Employee
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Japanese Teacher
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1999 - 2001
Development and facilitation of a Japanese language travel course. Development and facilitation of a Japanese language travel course.
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English Language program coordinator
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1995 - 1998
Development and facilitation of English language programs for corporates, public and children's classes. Business development and promotions. Development and facilitation of English language programs for corporates, public and children's classes. Business development and promotions.
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Guest Services Officer
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1992 - 1995
Hosting of international guests, Japanese translation services, guest relations, front face of resort. Hosting of international guests, Japanese translation services, guest relations, front face of resort.
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Education
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2000 - 2001
Curtin University
Graduate Diploma, Publications, Creative and Professional Writing -
1992 - 1994
Curtin University
Bachelor's degree, Public relations, Marketing, Sociology and Japanese
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