Kathy Amro
Senior Vice President, Marketing Services at JSG- Claim this Profile
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Bio
Samih Fadli, Ph.D.
Kathy is a world class Marketing Professional. She's an accomplished executive that consistently drives business results and has the gift of seeing possibilities where others don’t. She's is a great communicator and articulate public speaker and is able to build trust and motivation with her teams. As a team player, Kathy works extremely well across the organization to make sure field sales strategy and daily execution are in complete alignment with key stakeholders and the go-to-market strategy. Kathy comes with my highest personal recommendation as a Marketing Executive.
Amber Hall
Kathy's marketing leadership is second to none. She is an amazing marketer as well as leader - specifically knowing which channels, content, tactics, tools and resources to leverage in order to optimize the results for a campaign or a strategic program. She has earned the respect from all of the team members who are fortunate to work with/for her. Regardless of the type of business or industry focus, Kathy has what it takes to quickly understand the business, align with the team and execute the strategy to deliver impactful results back to the business. Her strategic and critical thinking is also impeccable. Self-motivated, savvy in all aspects of marketing, and a thought leader. In addition: one of the best mentors I have ever had. In the 2 years in which I had the pleasure to work with Kathy, never a day went by where she didn't make sure I was learning and doing what I needed to, for the sake of the work, our clients, as well, my career growth. She is without question a major asset to any organization, team or project.
Samih Fadli, Ph.D.
Kathy is a world class Marketing Professional. She's an accomplished executive that consistently drives business results and has the gift of seeing possibilities where others don’t. She's is a great communicator and articulate public speaker and is able to build trust and motivation with her teams. As a team player, Kathy works extremely well across the organization to make sure field sales strategy and daily execution are in complete alignment with key stakeholders and the go-to-market strategy. Kathy comes with my highest personal recommendation as a Marketing Executive.
Amber Hall
Kathy's marketing leadership is second to none. She is an amazing marketer as well as leader - specifically knowing which channels, content, tactics, tools and resources to leverage in order to optimize the results for a campaign or a strategic program. She has earned the respect from all of the team members who are fortunate to work with/for her. Regardless of the type of business or industry focus, Kathy has what it takes to quickly understand the business, align with the team and execute the strategy to deliver impactful results back to the business. Her strategic and critical thinking is also impeccable. Self-motivated, savvy in all aspects of marketing, and a thought leader. In addition: one of the best mentors I have ever had. In the 2 years in which I had the pleasure to work with Kathy, never a day went by where she didn't make sure I was learning and doing what I needed to, for the sake of the work, our clients, as well, my career growth. She is without question a major asset to any organization, team or project.
Samih Fadli, Ph.D.
Kathy is a world class Marketing Professional. She's an accomplished executive that consistently drives business results and has the gift of seeing possibilities where others don’t. She's is a great communicator and articulate public speaker and is able to build trust and motivation with her teams. As a team player, Kathy works extremely well across the organization to make sure field sales strategy and daily execution are in complete alignment with key stakeholders and the go-to-market strategy. Kathy comes with my highest personal recommendation as a Marketing Executive.
Amber Hall
Kathy's marketing leadership is second to none. She is an amazing marketer as well as leader - specifically knowing which channels, content, tactics, tools and resources to leverage in order to optimize the results for a campaign or a strategic program. She has earned the respect from all of the team members who are fortunate to work with/for her. Regardless of the type of business or industry focus, Kathy has what it takes to quickly understand the business, align with the team and execute the strategy to deliver impactful results back to the business. Her strategic and critical thinking is also impeccable. Self-motivated, savvy in all aspects of marketing, and a thought leader. In addition: one of the best mentors I have ever had. In the 2 years in which I had the pleasure to work with Kathy, never a day went by where she didn't make sure I was learning and doing what I needed to, for the sake of the work, our clients, as well, my career growth. She is without question a major asset to any organization, team or project.
Samih Fadli, Ph.D.
Kathy is a world class Marketing Professional. She's an accomplished executive that consistently drives business results and has the gift of seeing possibilities where others don’t. She's is a great communicator and articulate public speaker and is able to build trust and motivation with her teams. As a team player, Kathy works extremely well across the organization to make sure field sales strategy and daily execution are in complete alignment with key stakeholders and the go-to-market strategy. Kathy comes with my highest personal recommendation as a Marketing Executive.
Amber Hall
Kathy's marketing leadership is second to none. She is an amazing marketer as well as leader - specifically knowing which channels, content, tactics, tools and resources to leverage in order to optimize the results for a campaign or a strategic program. She has earned the respect from all of the team members who are fortunate to work with/for her. Regardless of the type of business or industry focus, Kathy has what it takes to quickly understand the business, align with the team and execute the strategy to deliver impactful results back to the business. Her strategic and critical thinking is also impeccable. Self-motivated, savvy in all aspects of marketing, and a thought leader. In addition: one of the best mentors I have ever had. In the 2 years in which I had the pleasure to work with Kathy, never a day went by where she didn't make sure I was learning and doing what I needed to, for the sake of the work, our clients, as well, my career growth. She is without question a major asset to any organization, team or project.
Experience
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JSG
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Vice President, Marketing Services
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Apr 2023 - Present
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InterVision Systems
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United States
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IT Services and IT Consulting
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200 - 300 Employee
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Vice President, Marketing
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2021 - 2023
InterVision is a leading managed services provider, delivering, and supporting complex IT solutions for mid-to-enterprise and public sector organizations throughout the US. With more than 25 years of experience and one of the most comprehensive product portfolios of managed IT service offerings available on the market, the company is uniquely positioned to guide clients through any stage of their technology journey. InterVision drives business outcomes with an unparalleled focus on the customer experience to help organizations be more competitive, compliant, and secure. Member of the executive leadership team responsible for rebuilding and leading an integrated marketing team. Led all efforts related to branding, product marketing, content, demand generation, digital marketing, PR, AR, partner marketing, and event marketing. Key Highlights: •Led the complete redesign of the company’s website integrating 3 businesses into one brand with a new message strategy and all new content. •Established marketing as a valued partner with the sales team and a key contributor to the business resulting in significant closed business influenced and/or generated by marketing demand generation programs. •Expanded digital marketing efforts to realize compelling YoY growth. •Led all product marketing efforts including strategic positioning, lead generation, and digital demand-centric go-to-market campaigns for all new product/service launches. Show less
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Alchemy Ventures
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United States
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Business Consulting and Services
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1 - 100 Employee
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Vice President, Marketing
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2020 - Sep 2021
Private equity and investment management. Key Highlights: •Led marketing efforts to attract strategic partners and investment opportunities for a newly established global private equity firm. •Responsible for due diligence of marketing and sales organizations within potential new acquisitions. Private equity and investment management. Key Highlights: •Led marketing efforts to attract strategic partners and investment opportunities for a newly established global private equity firm. •Responsible for due diligence of marketing and sales organizations within potential new acquisitions.
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Connectria
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Vice President, CMO
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2018 - 2020
Connectria provides managed cloud, managed services, and compliant cloud security solutions as an extension of each customer’s IT team. Connectria delivers technology-agnostic solutions consistently, with depth and breadth of engineering expertise, scalable solutions, and speed to market. Connectria's corporate philosophy includes flexible terms, straightforward pricing, custom solutions, and a culture based on integrity with an unwavering employee commitment to treating every customer with a relentless focus on satisfaction. Transformed passive marketing organization into a proactive, multi-channel lead generation engine by incorporating persona-based messaging, analyzing market segmentation data, integrating digital marketing with content strategies, and instilling an analytics-based approach to marketing. Key highlights: •Drove integrated demand generation efforts, which include appointment setting, that delivered several million in annualized monthly recurring revenue and in an open sales pipeline in just 6 months. •Led the redesign of the company brand and website resulting in an increase in quality scores, a decrease in bounce rates, and a significant increase in form completions. •Implemented aggressive ABM targeting efforts and lead all targeted event efforts. •Refocused digital marketing efforts resulting in lower digital ad costs and an increase in impressions and conversion rates. Show less
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Owner
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2014 - 2018
Co-owned and seasonally operated Kona Ice of Central DuPage County franchise. Kona Ice is a one-of-a-kind experience serving premium shaved ice and ice cream novelties, Key Highlights: •Planned and managed hundreds of Kona Ice events with schools, churches, sports leagues, and corporate organizations. Included the hiring, training, and management of staff. •We were founded on giving back to our community resulting in over $50,000 being given back locally. Co-owned and seasonally operated Kona Ice of Central DuPage County franchise. Kona Ice is a one-of-a-kind experience serving premium shaved ice and ice cream novelties, Key Highlights: •Planned and managed hundreds of Kona Ice events with schools, churches, sports leagues, and corporate organizations. Included the hiring, training, and management of staff. •We were founded on giving back to our community resulting in over $50,000 being given back locally.
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Cosentry (now TierPoint)
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Vice President, Marketing
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2014 - 2017
TierPoint is a leading national provider of hybrid IT solutions, helping clients drive business performance, foster innovation and manage risk. TierPoint offers a full suite of cloud solutions, disaster recovery, business continuity, fully managed services and colocation – backed by 39 data centers in 20 markets coast-to-coast. Because of TierPoint’s local, client-first approach, we have the ability to collaborate on-site, available and accountable to our clients around the clock. We anticipate, evaluate and take advantage of new opportunities and help our clients embrace technology and the critical role it plays in today’s business environment. Show less
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Avanade
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President, Americas Marketing
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Nov 2009 - Oct 2012
Avanade (www.avanade.com), majority owned by Accenture (NYSE: ACN), is a $1+ billion business technology services provider formed in 2000 by Microsoft and Accenture dedicated to helping enterprises maximize their investment in the Microsoft platform. Led all North America marketing efforts directly impacting business growth from IT solutions and IT consulting which included CRM, .NET application development, business intelligence, collaboration, SharePoint, ERP, infrastructure outsourcing, and cloud. Show less
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CIMCO Communications
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United States
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Telecommunications
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1 - 100 Employee
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Vice President, Marketing
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2003 - 2009
Expanded department functions beyond advertising and direct mail to include branding, CRM, competitive intelligence, segmentation, database management, customer research, affinity programs and online efforts that significantly contributed to the telecommunications company’s success. Expanded department functions beyond advertising and direct mail to include branding, CRM, competitive intelligence, segmentation, database management, customer research, affinity programs and online efforts that significantly contributed to the telecommunications company’s success.
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Vice President, Marketing and Communications
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1999 - 2002
Verio was the world's largest Web hosting enterprise when it was acquired by NTT Communications (Japan) in 2000. Verio is a global provider of hosted applications and also provides end-user services to SMBs in the United States. Services include website hosting, email (including MS Exchange, and Domain Name services), Sharepoint and other SaaS services. Established the marketing and communications department’s strategic role. Led all external and internal communications through department directors: branding; product positioning, introductions and promotions; web marketing; online and offline advertising; CRM; direct marketing; field marketing; and public relations. Responsible for strategic planning, budgeting, implementation and post program analysis. Show less
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Ameritech
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United States
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Telecommunications
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100 - 200 Employee
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Director
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1993 - 1999
Director, Advertising and Diversity Marketing – Corporate Directed mass advertising for all Ameritech landline and wireless business units including: Consumer Services, Corporate, General Business Services, International, Cellular and Ameritech’s Internet group. Director, Marketing Communications – Wholesale Led all communications efforts for Ameritech’s $3B wholesale business focusing on supporting corporate strategic and regulatory initiatives. Director, Advertising and Diversity Marketing – Corporate Directed mass advertising for all Ameritech landline and wireless business units including: Consumer Services, Corporate, General Business Services, International, Cellular and Ameritech’s Internet group. Director, Marketing Communications – Wholesale Led all communications efforts for Ameritech’s $3B wholesale business focusing on supporting corporate strategic and regulatory initiatives.
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General Manager
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1992 - 1993
Responsible for all aspects of opening, staffing and managing the Chicago division of nation’s largest (at that time) Hispanic advertising agency. Managed all account services and merchandising staff of 17. Responsible for product resets, pricing and competitive analysis for clients, including Kraft and Proctor & Gamble. Charged with business development and managing new business acquisitions. Responsible for all aspects of opening, staffing and managing the Chicago division of nation’s largest (at that time) Hispanic advertising agency. Managed all account services and merchandising staff of 17. Responsible for product resets, pricing and competitive analysis for clients, including Kraft and Proctor & Gamble. Charged with business development and managing new business acquisitions.
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Education
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Thunderbird School of Global Management
Master of Business Administration - MBA -
Marquette University
BS, Marketing
Community
