Experience

Amotech Co.Ltd.

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Product Manager

  • Aug 2016 - Present



W. L. Gore & Associates

• United States
• Medical Device
• 700 & Above Employee

• Marketing Communications (AP Industrial Products Division)

  • Jul 2014 - Jul 2016

  1 External business communications, brand advertising, new product campaign 2 Cross-function communications, inner sourcing 3 Media and vendor relations, PR, advertising, translation, industrial association 4 Marketing literature, creation and update 5 Social media, email marketing, web content, videos 1 External business communications, brand advertising, new product campaign 2 Cross-function communications, inner sourcing 3 Media and vendor relations, PR, advertising, translation, industrial association 4 Marketing literature, creation and update 5 Social media, email marketing, web content, videos



Philips Lighting

• Netherlands
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Communication Leader (AP Consumer Luminaires)

  • Jul 2011 - Jul 2014

  1 Define the marcom strategy of the group and guidelines of corporate. 2 Formulate and guards the brand image, in close corporation with product management. 3 Translate marketing objectives into a yearly plan, specify required deliverables and projects. 4 Define the yearly marcom budget, gets it approved and cost control. 5 Responsible for the planning and realization of the marcom activities and deliverables for both clients and press in conjunction with regional marketing and marcom team. 6 Define and realize the MIP activities for all new products for optimal market introduction. 7 Review the content and presentation on intranet/internet, maximize the contribution of this sales tool. 8 Select the required agents and suppliers, negotiates prices and is responsible for an optimal briefing and instruction. Show less



Enettimes

• Shenzhen

• Marketing Specialist (Mobile Phone)

  • Jul 2006 - Jul 2009

  1 Market research, benchmarking, fix prices according to the market analysis. 2 Source quality supplier and audit contracted factory. Business terms negotiations, contracts making. 3 Draft business plan, deploy the marketing strategies and monthly report to market review. 4 Website update, catalogue and quote sheet design. 5 Exhibition booking & arrangement (Global trade exhibitions: Global Sources, Canton Fair etc). 1 Market research, benchmarking, fix prices according to the market analysis. 2 Source quality supplier and audit contracted factory. Business terms negotiations, contracts making. 3 Draft business plan, deploy the marketing strategies and monthly report to market review. 4 Website update, catalogue and quote sheet design. 5 Exhibition booking & arrangement (Global trade exhibitions: Global Sources, Canton Fair etc).