Kathy Richey
Executive Producer Great Day Houston at KHOU 11- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
KHOU 11
-
United States
-
Broadcast Media Production and Distribution
-
100 - 200 Employee
-
Executive Producer Great Day Houston
-
Jul 2016 - Present
• Manage creative staff for daily talk show Strategic development of revenue generating content• Produce broadcast, social and digital content that meets clients’ objectives and messaging• Write and develop content reflective of station branding• Develop and implement marketing, digital and social media strategies • Advise team on content & story development • Ensure content & styling meet best practices• Integrated Marketing solutions • Monitor Data & Analytics Ratings reports of market shares and demographics• Liaise with agencies and public relations firms• Create & implement marketing and promotional materials • Cultivate and foster relationships with vendors and clients
-
-
-
-
Creative Services Manager
-
May 2013 - Oct 2015
• Creative management of internal and external clients’ video, photography, social and digital projects and deliverables • Oversaw consistency of corporate styling and branding identity for 29 business units. • Advised corporate communicators on best practices and standards• Collaborated and managed projects with C level executives and politicians• Creative concept development, scriptwriting, budgeting, team management• Managed simultaneous team projects to deliver to deadline• Executed Corporate Media Training• Strategic Content Development for Marketing and Branding• Managed crews on multi camera live event video production • Executed all phases of video, print, digital production for internal and external platforms • Created and maintained file library for video, photo, graphics and media release content.• Responsible for procurement and maintenance of digital video/editing/av equipment
-
-
-
-
Exec Producer, Field Producer, Marketing ,Videographer, Editor
-
Sep 1993 - May 2013
• Executed all stages of video production through planning, production, and post production stages for National News and Local News• Commercial and promotional producing for external clients• Promotions, Marketing & Commercial Production• NHL & NBA Broadcast productions• Delivered initial proposal pitches, consulted on story development, scripting, graphics, social media, web, scheduling and field producing• Oversaw production budgets, coordinated crews and managing work performance of crew members• Produced and oversaw hundreds of productions through various technological mediums to ensure design, communications and broadcast standards and best practices were met• Produced, edited, filmed news, sports, and health stories for live television, web, national news, professional sports events and promotions • Trained and mentored junior staff• Supervised ( when needed) department of 30+ employees ensuring daily broadcast content demands were met
-
-
Education
-
British Columbia Institute of Technology
Bachelor's degree, Broadcast Communications - Journalism