Experience

the projects*

• Brazil
• Staffing and Recruiting

• Strategic Director

  • Sep 2018 - Present

  the projects* is a creative agency with offices in Sydney, Los Angeles, New York and London.We translate culture to create brand love. We do this through brand development, content, design, experiences, influence and strategy. Current 2020 clients include - Reebok, Accolade Wines, Dyson, Target, ARN, Swarovski, Coach, Lion, Budweiser, Stella Artois, hotels.com, Nine, Puma, Frucor-Suntory. the projects* is a creative agency with offices in Sydney, Los Angeles, New York and London.We translate culture to create brand love. We do this through brand development, content, design, experiences, influence and strategy. Current 2020 clients include - Reebok, Accolade Wines, Dyson, Target, ARN, Swarovski, Coach, Lion, Budweiser, Stella Artois, hotels.com, Nine, Puma, Frucor-Suntory.



Mind over Media

• United States
• Advertising Services
• 1 - 100 Employee

• CEO & Founder | Consultant

  • Aug 2006 - Present

  I consult (and sometimes invest in) businesses looking for growth. I bring strong commercial and marketing expertise as well as business strategy to help brands compete in a fast-moving digital world.Clients range from automotive, FMCG beauty and grocery to technology, SaaS and media.I also consult as digital marketing advisor to the Australian Federal Government ASBAS Digital Solutions Advisory Program. I consult (and sometimes invest in) businesses looking for growth. I bring strong commercial and marketing expertise as well as business strategy to help brands compete in a fast-moving digital world.Clients range from automotive, FMCG beauty and grocery to technology, SaaS and media.I also consult as digital marketing advisor to the Australian Federal Government ASBAS Digital Solutions Advisory Program.



Outdoor Media Association

• Australia
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Apr 2015 - Mar 2017

  The OMA represents the leading businesses in the digitally-enhanced and growing Outdoor advertising industry. My role is to grow the industry through engagement strategies with government and regulatory stakeholders, and marketing the strengths of the medium to the advertising community, leveraging our proprietary audience measurement system (MOVE) along with emma, and further developing our soon-to-be-launched Automated Transaction Platform. The OMA represents the leading businesses in the digitally-enhanced and growing Outdoor advertising industry. My role is to grow the industry through engagement strategies with government and regulatory stakeholders, and marketing the strengths of the medium to the advertising community, leveraging our proprietary audience measurement system (MOVE) along with emma, and further developing our soon-to-be-launched Automated Transaction Platform.



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Digital Evangelist @ The Australian, WSJ, Business Spectator, Eureka Report

  • Apr 2014 - Oct 2014

  Working with the sales teams to deliver rich commercial opportunities for brands and strategic and commercial growth for News Corp across its flagship brands The Australian, Wall Street Journal, Business Spectator and Eureka Report. Working with the sales teams to deliver rich commercial opportunities for brands and strategic and commercial growth for News Corp across its flagship brands The Australian, Wall Street Journal, Business Spectator and Eureka Report.



Special Broadcasting Service (SBS) Australia

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Client Solutions Manager

  • May 2011 - Jul 2013

  Heading up the national Client Solutions team within SBS Media Sales, driving an annual budget of $70m, through developing and delivering best-in-class client solutions that connect brands with the unique SBS environment and viewer across TV, online, radio and print platforms. Heading up the national Client Solutions team within SBS Media Sales, driving an annual budget of $70m, through developing and delivering best-in-class client solutions that connect brands with the unique SBS environment and viewer across TV, online, radio and print platforms.



Independent Digital Media

• Australia
• Online Media
• 1 - 100 Employee

• National Sales Director

  • Apr 2009 - May 2010

  IDM is a lifestyle media company (part of IPMG) dedicated to providing online information, products and services to targeted communities of interest. I led the sales strategy and team for this start-up. Websites include www.primped.com.au, www.theknot.com.au, www.youngeryou.com.au and www.homehound.com.au IDM is a lifestyle media company (part of IPMG) dedicated to providing online information, products and services to targeted communities of interest. I led the sales strategy and team for this start-up. Websites include www.primped.com.au, www.theknot.com.au, www.youngeryou.com.au and www.homehound.com.au



Brand New Media

• Online Audio and Video Media

• Integration Director

  • Apr 2004 - Jul 2006

  Headed up the branded content division for BNM, Australia's leading independent media representation company. Developed cross-platform media solutions for major brands along with media partners MTV, The Movie Network, TVNZ, Network 10, Fox Sports and Fairfax Media. Headed up the branded content division for BNM, Australia's leading independent media representation company. Developed cross-platform media solutions for major brands along with media partners MTV, The Movie Network, TVNZ, Network 10, Fox Sports and Fairfax Media.



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Publisher - B&T

  • Oct 2002 - Apr 2004

  Publisher of RBI's marketing and entertainment brands, B&T, Encore and BEN. RBI is Australia's largest B2B publisher and information provider. Publisher of RBI's marketing and entertainment brands, B&T, Encore and BEN. RBI is Australia's largest B2B publisher and information provider.



Brunico Communications

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Executive Director / Senior VP / Group Publisher

  • 1989 - 2002

  Executive Director and Equity Partner in building this start up into a leading international mid-sized B2B communications company with revenues of $25 million. Brands include Boards, Playback, Strategy, KidScreen, RealScreen, plus over 20 related international conferences and events. Executive Director and Equity Partner in building this start up into a leading international mid-sized B2B communications company with revenues of $25 million. Brands include Boards, Playback, Strategy, KidScreen, RealScreen, plus over 20 related international conferences and events.