Kathy Choi
Customer Experience Data Analyst at Zilch- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Boolean : Foundations
MeltwaterMay, 2022- Nov, 2024 -
Social Listening with Explore : Foundation
MeltwaterMay, 2022- Nov, 2024 -
Microsoft Office Specialist: Excel 2013
MicrosoftApr, 2018- Nov, 2024
Experience
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Zilch
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United Kingdom
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Financial Services
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100 - 200 Employee
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Customer Experience Data Analyst
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Jan 2022 - Present
I review data to identify key insights into my companys customer-base and identify ways the data can be used to solve problems. I also generate weekly and monthly data visualisation reports to give insights into how successful , our customer acquisition strategy is. I review data to identify key insights into my companys customer-base and identify ways the data can be used to solve problems. I also generate weekly and monthly data visualisation reports to give insights into how successful , our customer acquisition strategy is.
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The Social Shepherd
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Customer Relationship Data Analyst
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Dec 2020 - Dec 2021
Social Shepherd is a marketing agency that assists both public and private sectors. In my time with Social shepherd , I have worked with Serco, Transport For London(TFL) and NHS. • Improved a database for customer relationship management using Microsoft Dynamics, to help predict customer purchase habits for our clients, Transport For London and Serco, while ensuring adherence to GDPR was maintained. • Established positive relationships through various modes of communication. • Identified and alerted the client of any unusual activity on their account. Show less
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Chatime
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Taiwan
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Food & Beverages
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100 - 200 Employee
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Marketing Intern
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Feb 2019 - Jul 2019
Chatime is a bubble tea company, which has branches all over the world. • Generated 227.8k post views and 15% follower growth organically on Facebook, by analysing user data on Facebook Business Manager. • Proposed an offline marketing campaign which reduced the marketing cost by an estimated 30-40% with the analytical presentation of conducting the campaign in different locations in the U.K. • Presented visualised data to the marketing manager and stakeholders, by gathering data from different social media platforms through Facebook Business Manager. Show less
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RIA LEE'S CAKE AND COFFEE SHOP
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Taichung City, Taiwan
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Marketing Data Analyst
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Dec 2016 - Sep 2017
Lee's coffee is a coffee academy, however as more and more students joined, they began to sell coffee beans, coffee and all other related products. • Developed an official social media account on Line (a social media forum widely-used in Asia), expanded our customer database and gathered social media data while increasing our customer return rate by 25%. • Provided data-driven marketing strategy, which has successfully raised the revenue in sales by 60% by interpreting target audiences’ coffee preferences. Show less
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UNIQLO
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Japan
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Retail
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700 & Above Employee
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Sales Marketing Advisor
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Nov 2015 - May 2016
A worldwide cloth retail company. • Reached every day's sales target for 10 days in a row, generating revenue of £250k for the company. • Worked in a high-pressure environment serving multiple customers per day. • Analysing customers' needs, giving advice based on their preference, also introducing them to new products that may better meet their needs. • Helped create a loyal customer base, over 20+ customers returned regularly due to my style suggestions knowledge of our company's products. Achievements: Successfully promoted 80 puffer jackets to a corporate customer. Our puffer jacket was one of the most popular products at the time while being on the upper end in terms of the price range. The customer was in urgent need of the apparel and had specific requirements of color. My suggestions in terms of male and female selection, different colors and sizes to fit their needs, as well as taking into account height and weight, allowed the customer to get full use of our products. They agreed and purchased straight away. This one sale broke the record for our branch despite being one of the least affordable items. Show less
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Education
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2019 - 2019
Middlesex University
Master's degree, Business Enterprise Creation and Management -
2014 - 2017
文藻外語大學 Wenzao Ursuline University of Languages
Bachelor of Science - BS, International Marketing
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