Experience

Acler

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Marketing

  • Nov 2020 - Present



Kijiji Canada

• Canada
• Technology, Information and Internet
• 200 - 300 Employee

• Commercial Marketing Manager

  • Jul 2019 - Nov 2020



Skechers

• United Arab Emirates
• Retail Apparel and Fashion
• 400 - 500 Employee

• Marketing Manager

  • Apr 2018 - Mar 2019

  As the Marketing Manager my role was to lead a national marketing team in driving footfall and brand awareness of 19 retail stores and an ecommerce platform for Skechers’ Irish market. My key responsibilities were to: - Develop the annual marketing plan and allocate and manage the budget accordingly. - Track, analyse and report on demographics, sales and footfall results for our 19 retail stores, and the shopping precincts they operated in. - Build and manage influencer projects and brand ambassador programs with national and regional Irish bloggers targeting our key categories - youth fashion, women’s fashion, men’s sport and children. - Drive growth of our loyalty memberships, and lead our CRM Executive in managing and optimising this customer database, including planning and executing customer communications via email and text message campaigns. - Project manage the build and launch of Skechers Ireland's first eCommerce platform, leading internal departments, the web development agency and other key stakeholders towards creating a platform that successfully integrates all facets of the business. - Coordinate our retail teams, leading visual merchandising changes and in-store graphic printing and distribution to consistently align with global standards and training these staff on key retail trends and Skechers’ performance in the local market. - Launch new retail stores across the country, driving awareness and interest in the local market and culminating in high attendance at opening day events and consistent footfall and turnover in the following months. - Plan and book paid advertising, including OOH, sponsorships, print and radio campaigns. - Directly lead, nurture and develop the skills of the Marketing Assistant, Marketing Executive and Senior Ecommerce and CRM Executive in the national marketing team. Coordinate and lead the nineteen retail store managers in global, national and targeted local campaigns.



Scentre Group (Owner and Operator of Westfield in Aus and NZ)

• Senior Brand Experience Executive

  • Feb 2017 - Nov 2017

  As a Senior Brand Experience Executive, my role was to deliver exceptional customer experiences every day by engaging and connecting with customers and the community, partnering with retailers and using insights to influence key asset decisions. My key responsibilities were to:- Have strategic knowledge of the needs of our customers and key trends in the market, and to share this information with stakeholders in asset meetings and in internal and external reports- Assist with the preparation and management of the Brand Experience income and expense budget and deliver activity to meet this budget- Execute engaging local campaigns and annual events programs, which enrich the community at key moments across the year- Deliver communications across owned, earned and paid channels- Train new members of the Brand Experience team to deliver on their own objectives suitable to the Westfield standard

• Digital Marketing Executive

  • Sep 2015 - Feb 2017

  As a Digital Marketing Executive my key responsibilities were to:- Create content to engage our market via social media channels, email newsletters and website with a combined audience of over 250k- Utilise these channels to support the interests, campaigns and events of the 330 retailers located at Westfield Marion- Develop superior consumer insight from digital channel analysis and translate findings to the wider teams’ action plan- Manage new retail store openings across all consumer touch points, working with external suppliers and local teams to deliver- Support members of the marketing teams across South Australia to reactively solve issues and proactively train them in new digital tools- Align all marketing communications to Westfield Branding and standards



Zoological Society of London (ZSL)

• United Kingdom
• Non-profit Organizations
• 500 - 600 Employee

• Marketing Executive

  • Sep 2014 - May 2015

  • Planning and managing events targeting key markets; managing guest lists, coordinating and overseeing event program and activities, measuring event influence• KPI forecasting and sales reporting for 3 key markets; education, groups and trade• Project planning and implementing of integrated marketing strategy and activities; detailed media planning, creative development and managing relationships with key stakeholders• Key representative for company at Trade shows and workshops• Managing existing relationships with third party clients and strategically building new relationships to benefit the company

• Marketing Assistant

  • Sep 2013 - Sep 2014

  • Writing copy and sourcing images for email communications to educational market• Responsible for managing relationships with third party trade clients, providing with bespoke copy and images to meet the needs of their markets, and invoicing them monthly• Regular competitor analysis; checking web listings and comparing to our attractions, pricing comparisons, keeping the team informed on competitor events and new exhibits • Dealing with competition winners and complementary ticket requests• Basic office administration including managing marketing inboxes and enquiries



Adairs Retail Group

• Australia
• Retail
• 400 - 500 Employee

• Sales Assistant

  • Aug 2012 - Jun 2013

  Responsible for delivering a complete customer experience that achieves Adairs performance measures; including meeting sales targets, add-on and loyalty card targets and delivering exceptional customer service.

• Marketing Work Experience

  • May 2013 - 2013

  • Worked alongside the digital marketing team, observing coordination of online content and integration of social media platforms• Acquired local area marketing opportunities• Assisted in the handling of public relations, including charity requests• Participated in the dispatch and support functions of the business