Experience

UpWest

• France
• Real Estate
• 1 - 100 Employee

• Cross Channel Marketing Specialist

  • Feb 2023 - Present

• Digital Marketing Coordinator

  • Jun 2021 - Feb 2023

  + Functioning as a decision-maker in all WOMM digital marketing strategies and execution + Collaborating with digital influencers to create content for and represent UpWest seasonally+ Serving as the current face of UpWest's brand ambassador program (launched August 2021) and growing that community of loyal UpWest consumers+ Interfacing daily with Shopify Plus platform including everything from gathering large amounts of customer email data to writing website/product copy+ Representing UpWest in leadership conversations on a team dedicated to setting and achieving DE&I goals organization-wide



Nolia Roots

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2021 - May 2021

  + Worked closely with Founder + CEO developing digital content and campaigns for Nolia Roots and our clients + Executed Nolia Roots’ inbound marketing strategy including social media management, email marketing, and website optimization + Led digital and print graphic design projects + Managed client relationships + Worked closely with Founder + CEO developing digital content and campaigns for Nolia Roots and our clients + Executed Nolia Roots’ inbound marketing strategy including social media management, email marketing, and website optimization + Led digital and print graphic design projects + Managed client relationships



Miami University

• United States
• Higher Education
• 700 & Above Employee

• Social Media Associate

  • Aug 2019 - Mar 2021

  + Managed content-based projects for Miami University Student Life Division and customized works for other departments as requested + Supervised content creation, analytics, and marketing strategy of new social media platform for Miami Parent and Family Programs + Measured and interpreted analytics from social media management tools to enhance efficiency and effectiveness of content + Increased Instagram engagement by 24% over the course of a year + Managed content-based projects for Miami University Student Life Division and customized works for other departments as requested + Supervised content creation, analytics, and marketing strategy of new social media platform for Miami Parent and Family Programs + Measured and interpreted analytics from social media management tools to enhance efficiency and effectiveness of content + Increased Instagram engagement by 24% over the course of a year



Honeywell

• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jun 2020 - Aug 2020

  + Contributed actively to a user interface design taskforce for a high-level energy management software program + Wrote original web copy for developing brand website and acted as primary project resource + Designed new product collateral for marketing/sales teams for leading software programs & hardware products using the Adobe Suite + Learned about high-level marketing/sales processes in a B2B environment + Contributed actively to a user interface design taskforce for a high-level energy management software program + Wrote original web copy for developing brand website and acted as primary project resource + Designed new product collateral for marketing/sales teams for leading software programs & hardware products using the Adobe Suite + Learned about high-level marketing/sales processes in a B2B environment



Finds in the 'Field

• United Kingdom
• Online Audio and Video Media

• Creator/Founder of Instagram Business

  • Mar 2019 - Apr 2020

  + Purchased items to resell on Instagram (good condition brands, vintage clothing, revamping other pieces to give new life) + Developed an understanding of social media following as well as consumer mindset + Supervised entire sale process: purchase item, post and advertise it, complete transaction with customer online, mail/deliver product, update finances and assess profit + Generated over $2000 in revenue to-date + Designed logo and directed promotional photoshoot + Purchased items to resell on Instagram (good condition brands, vintage clothing, revamping other pieces to give new life) + Developed an understanding of social media following as well as consumer mindset + Supervised entire sale process: purchase item, post and advertise it, complete transaction with customer online, mail/deliver product, update finances and assess profit + Generated over $2000 in revenue to-date + Designed logo and directed promotional photoshoot



OhioHealth

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing and Communications Intern

  • May 2019 - Aug 2019

  + Published a bi-weekly associate newsletter (researched story ideas, wrote articles, took photos, designed using Microsoft Office, worked with OhioHealth print shop) + Assisted with implementation of communication plans, including writing support + Developed marketing collateral, including brochures and fliers + Supported media visits to the hospital + Tracked published news stories in a media database + Published a bi-weekly associate newsletter (researched story ideas, wrote articles, took photos, designed using Microsoft Office, worked with OhioHealth print shop) + Assisted with implementation of communication plans, including writing support + Developed marketing collateral, including brochures and fliers + Supported media visits to the hospital + Tracked published news stories in a media database