Kathryn Lucchesi
Assistant Professor - Journalism Professions at Missouri School of Journalism- Claim this Profile
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Bio
Tim Worstell
Kathryn is a very dedicated loyal person who has a high standard of excellence and will go above and beyond to get a job done well. She has a positive attitude and leadership skills that give her the winning edge.
Maddy Glab
Kat is someone you can trust with any type of work related to media platforms. She is always going to give 110% at whatever she is working on at the moment. Kat is a female in a male dominated field, which keeps her working hard to create a positive image for women in sports. She can take on the role of a director with any team and move that team to the direction it needs to go in our world of social media. She can reach a non sports fan with her work and make them into a fan. Kat works great with others and is familair with working in a group setting. She is a pro at taking on big assignments and delegating small parts to make sure it gets done in a timely manner. Her education stretches far beyond those in this industry - while still young, Kat already has an Executive MBA degree, which helps her better understand the business side of media. As someone working in media, one needs to know how to do more than one specific skill set. Kat is competent at all facets of media (video editing, videography, photography, social media engagement). On top of that, she understands the business side and how to move a brand along in an upward direction grabbing onto and reaching new people as it grows (strategic communication, digital media content planning, brand development, sports marketing). Kat is the definition of a one-man band. She can do it all and create media that touches players, fans, people in a different way. If I had at team, I would trust Kat to run the media department because I know she can get it done and take the team to the next level before those competing know the next level. Kat understands the direction social media is moving towards, Kat understands the next step, Kat will take your team there.
Tim Worstell
Kathryn is a very dedicated loyal person who has a high standard of excellence and will go above and beyond to get a job done well. She has a positive attitude and leadership skills that give her the winning edge.
Maddy Glab
Kat is someone you can trust with any type of work related to media platforms. She is always going to give 110% at whatever she is working on at the moment. Kat is a female in a male dominated field, which keeps her working hard to create a positive image for women in sports. She can take on the role of a director with any team and move that team to the direction it needs to go in our world of social media. She can reach a non sports fan with her work and make them into a fan. Kat works great with others and is familair with working in a group setting. She is a pro at taking on big assignments and delegating small parts to make sure it gets done in a timely manner. Her education stretches far beyond those in this industry - while still young, Kat already has an Executive MBA degree, which helps her better understand the business side of media. As someone working in media, one needs to know how to do more than one specific skill set. Kat is competent at all facets of media (video editing, videography, photography, social media engagement). On top of that, she understands the business side and how to move a brand along in an upward direction grabbing onto and reaching new people as it grows (strategic communication, digital media content planning, brand development, sports marketing). Kat is the definition of a one-man band. She can do it all and create media that touches players, fans, people in a different way. If I had at team, I would trust Kat to run the media department because I know she can get it done and take the team to the next level before those competing know the next level. Kat understands the direction social media is moving towards, Kat understands the next step, Kat will take your team there.
Tim Worstell
Kathryn is a very dedicated loyal person who has a high standard of excellence and will go above and beyond to get a job done well. She has a positive attitude and leadership skills that give her the winning edge.
Maddy Glab
Kat is someone you can trust with any type of work related to media platforms. She is always going to give 110% at whatever she is working on at the moment. Kat is a female in a male dominated field, which keeps her working hard to create a positive image for women in sports. She can take on the role of a director with any team and move that team to the direction it needs to go in our world of social media. She can reach a non sports fan with her work and make them into a fan. Kat works great with others and is familair with working in a group setting. She is a pro at taking on big assignments and delegating small parts to make sure it gets done in a timely manner. Her education stretches far beyond those in this industry - while still young, Kat already has an Executive MBA degree, which helps her better understand the business side of media. As someone working in media, one needs to know how to do more than one specific skill set. Kat is competent at all facets of media (video editing, videography, photography, social media engagement). On top of that, she understands the business side and how to move a brand along in an upward direction grabbing onto and reaching new people as it grows (strategic communication, digital media content planning, brand development, sports marketing). Kat is the definition of a one-man band. She can do it all and create media that touches players, fans, people in a different way. If I had at team, I would trust Kat to run the media department because I know she can get it done and take the team to the next level before those competing know the next level. Kat understands the direction social media is moving towards, Kat understands the next step, Kat will take your team there.
Tim Worstell
Kathryn is a very dedicated loyal person who has a high standard of excellence and will go above and beyond to get a job done well. She has a positive attitude and leadership skills that give her the winning edge.
Maddy Glab
Kat is someone you can trust with any type of work related to media platforms. She is always going to give 110% at whatever she is working on at the moment. Kat is a female in a male dominated field, which keeps her working hard to create a positive image for women in sports. She can take on the role of a director with any team and move that team to the direction it needs to go in our world of social media. She can reach a non sports fan with her work and make them into a fan. Kat works great with others and is familair with working in a group setting. She is a pro at taking on big assignments and delegating small parts to make sure it gets done in a timely manner. Her education stretches far beyond those in this industry - while still young, Kat already has an Executive MBA degree, which helps her better understand the business side of media. As someone working in media, one needs to know how to do more than one specific skill set. Kat is competent at all facets of media (video editing, videography, photography, social media engagement). On top of that, she understands the business side and how to move a brand along in an upward direction grabbing onto and reaching new people as it grows (strategic communication, digital media content planning, brand development, sports marketing). Kat is the definition of a one-man band. She can do it all and create media that touches players, fans, people in a different way. If I had at team, I would trust Kat to run the media department because I know she can get it done and take the team to the next level before those competing know the next level. Kat understands the direction social media is moving towards, Kat understands the next step, Kat will take your team there.
Experience
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Missouri School of Journalism
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United States
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Higher Education
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100 - 200 Employee
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Assistant Professor - Journalism Professions
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Aug 2019 - Present
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Strategic Communications Consultant
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Sep 2019 - Jan 2023
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Stoller Wine Group
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United States
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Food and Beverage Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2018 - Jul 2019
· Create, implement, manage, evolve and measure all content creation that includes but is not limited to video, audio, photography, social media stories, and more to creatively share Stoller Wine Group’s story. · Launched and sustained student internship program to improve efficiency and mentor college students. · Prioritize key messages while growing Stoller Family Estate’s social media following up to nearly 60% in one year. · Regularly analyze social media content to make data driven decisions for brand strategy. · Strategically created and tracked digital media advertisements on Facebook and Instagram to provide an additional outlet for revenue growth. · Organized and led 30-day marketing strategy to win USA Today’s Best Tasting Room in the nation. · Launched and created social media practices for newly branded wine, Canned Oregon. · Initiate and lead guerrilla marketing plans for wine brands including a College Football Game Day appearance that received more than one million impressions. · Created holiday commercial for local television networks to increase holiday gifting sales. · Began influencer and brand ambassador program to grow brand awareness and improve national sales. Show less
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Oregon State University
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Higher Education
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700 & Above Employee
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Social Media Director - Athletics Ideation Team
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Mar 2016 - Feb 2018
Started new position on the first Ideation Team in NCAA Division I Intercollegiate Athletics. Organized, improved, and increased brand awareness for the athletic department. Focus on coordination and planning of all social media efforts including digital media campaigns, analytics, and peak competitive moments to share Oregon State's story. Started new position on the first Ideation Team in NCAA Division I Intercollegiate Athletics. Organized, improved, and increased brand awareness for the athletic department. Focus on coordination and planning of all social media efforts including digital media campaigns, analytics, and peak competitive moments to share Oregon State's story.
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University of Missouri
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United States
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Higher Education
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1 - 100 Employee
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Multimedia Director - Football
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Aug 2009 - Mar 2016
Created position to help brand Mizzou Football on every digital media platform. Prepare student-athletes, coaches, and others on social media opportunities. Primary visual storyteller sharing Mizzou Football’s message on social media platforms including Twitter, Facebook, Instagram, Snapchat, and Pinterest. Passionate about sharing stories through video.
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Adjunct Professor - Journalism
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Aug 2012 - May 2014
Taught student journalists importance of sharing stories through every digital media platform. Guided them to find stories and apply interview skills combined with videography, video editing, photography, audio recording, audio slideshows, and creating web sites to help visualize storytelling.
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KOMU 8 & Mid-Missouri CW
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Multimedia Sports Reporter
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Aug 2005 - Aug 2009
Shared anything sports related with the world in every way possible! Found local and statewide stories on day turn and in-depth levels. Anchored morning, weekend, and evening sportscasts for Mid-Missouri viewers. Produced morning, weekday, and weekend sportscasts for anchors. Shared anything sports related with the world in every way possible! Found local and statewide stories on day turn and in-depth levels. Anchored morning, weekend, and evening sportscasts for Mid-Missouri viewers. Produced morning, weekday, and weekend sportscasts for anchors.
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Education
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2014 - 2016
University of Missouri-Columbia, College of Business
Master of Business Administration (M.B.A.), execMBA -
2005 - 2009
University of Missouri-Columbia
Bachelor of Journalism, Radio and Television
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