Kathryn DeGennaro
Senior Copywriter at JK Design- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Pat Chang
During her undergraduate tenure at Ramapo College of New Jersey, Kathryn Lee consistently impressed me with her work ethic, organizational skills and commitment to her community as both an employee at the Center for Student Involvement and perhaps more vitally, as co-chair of the Relay for Life committee. Kathryn has been involved with Relay since her first year at Ramapo and the program has evolved into THE major fund raising event co-sponsored by almost all of our over 100 recognized and registered organizations. Kathryn started with Relay as a committee member during her first year and at the end of the spring semester decided to take her involvement to the next level and became co-chair. As co-chair (a position she held until she graduated), she was responsible for managing committee members and running weekly meetings to keep them informed and productive. She maintained an annual event budget and organized all logistics of the event from coordinating with outside vendors for food to forging sponsorships and donations in the form of prizes/decorations. She helped to create an ubiquitous marketing campaign to advertise the event and raise funds and worked with the committee to recruit and retain volunteers, and acted as the liaison to Ramapo's administrative offices (including the President's Office). In her first year, the event was attended by 900 people -- an increase by several hundred from past years -- and in the following three years was attended by 1,000+ students & faculty/staff. During her tenure, Relay for Life raised over $250,000 over 4 years. If the candidate you are seeking is to be an individual who is highly organized, a good self starter and motivator you should look no further for Ms. Lee more than fits the bill.
Jose L. Vallejo
Kathryn is highly organized and dynamic individual. She bring great energy to team projects, working well with others and able to meet challenges along the way. As co-coordinator of one of the largest events hosted at Ramapo College, Kathryn showed her ability to think long term with regards to project management as well as her ability to be an exceptional leader.
Pat Chang
During her undergraduate tenure at Ramapo College of New Jersey, Kathryn Lee consistently impressed me with her work ethic, organizational skills and commitment to her community as both an employee at the Center for Student Involvement and perhaps more vitally, as co-chair of the Relay for Life committee. Kathryn has been involved with Relay since her first year at Ramapo and the program has evolved into THE major fund raising event co-sponsored by almost all of our over 100 recognized and registered organizations. Kathryn started with Relay as a committee member during her first year and at the end of the spring semester decided to take her involvement to the next level and became co-chair. As co-chair (a position she held until she graduated), she was responsible for managing committee members and running weekly meetings to keep them informed and productive. She maintained an annual event budget and organized all logistics of the event from coordinating with outside vendors for food to forging sponsorships and donations in the form of prizes/decorations. She helped to create an ubiquitous marketing campaign to advertise the event and raise funds and worked with the committee to recruit and retain volunteers, and acted as the liaison to Ramapo's administrative offices (including the President's Office). In her first year, the event was attended by 900 people -- an increase by several hundred from past years -- and in the following three years was attended by 1,000+ students & faculty/staff. During her tenure, Relay for Life raised over $250,000 over 4 years. If the candidate you are seeking is to be an individual who is highly organized, a good self starter and motivator you should look no further for Ms. Lee more than fits the bill.
Jose L. Vallejo
Kathryn is highly organized and dynamic individual. She bring great energy to team projects, working well with others and able to meet challenges along the way. As co-coordinator of one of the largest events hosted at Ramapo College, Kathryn showed her ability to think long term with regards to project management as well as her ability to be an exceptional leader.
Pat Chang
During her undergraduate tenure at Ramapo College of New Jersey, Kathryn Lee consistently impressed me with her work ethic, organizational skills and commitment to her community as both an employee at the Center for Student Involvement and perhaps more vitally, as co-chair of the Relay for Life committee. Kathryn has been involved with Relay since her first year at Ramapo and the program has evolved into THE major fund raising event co-sponsored by almost all of our over 100 recognized and registered organizations. Kathryn started with Relay as a committee member during her first year and at the end of the spring semester decided to take her involvement to the next level and became co-chair. As co-chair (a position she held until she graduated), she was responsible for managing committee members and running weekly meetings to keep them informed and productive. She maintained an annual event budget and organized all logistics of the event from coordinating with outside vendors for food to forging sponsorships and donations in the form of prizes/decorations. She helped to create an ubiquitous marketing campaign to advertise the event and raise funds and worked with the committee to recruit and retain volunteers, and acted as the liaison to Ramapo's administrative offices (including the President's Office). In her first year, the event was attended by 900 people -- an increase by several hundred from past years -- and in the following three years was attended by 1,000+ students & faculty/staff. During her tenure, Relay for Life raised over $250,000 over 4 years. If the candidate you are seeking is to be an individual who is highly organized, a good self starter and motivator you should look no further for Ms. Lee more than fits the bill.
Jose L. Vallejo
Kathryn is highly organized and dynamic individual. She bring great energy to team projects, working well with others and able to meet challenges along the way. As co-coordinator of one of the largest events hosted at Ramapo College, Kathryn showed her ability to think long term with regards to project management as well as her ability to be an exceptional leader.
Pat Chang
During her undergraduate tenure at Ramapo College of New Jersey, Kathryn Lee consistently impressed me with her work ethic, organizational skills and commitment to her community as both an employee at the Center for Student Involvement and perhaps more vitally, as co-chair of the Relay for Life committee. Kathryn has been involved with Relay since her first year at Ramapo and the program has evolved into THE major fund raising event co-sponsored by almost all of our over 100 recognized and registered organizations. Kathryn started with Relay as a committee member during her first year and at the end of the spring semester decided to take her involvement to the next level and became co-chair. As co-chair (a position she held until she graduated), she was responsible for managing committee members and running weekly meetings to keep them informed and productive. She maintained an annual event budget and organized all logistics of the event from coordinating with outside vendors for food to forging sponsorships and donations in the form of prizes/decorations. She helped to create an ubiquitous marketing campaign to advertise the event and raise funds and worked with the committee to recruit and retain volunteers, and acted as the liaison to Ramapo's administrative offices (including the President's Office). In her first year, the event was attended by 900 people -- an increase by several hundred from past years -- and in the following three years was attended by 1,000+ students & faculty/staff. During her tenure, Relay for Life raised over $250,000 over 4 years. If the candidate you are seeking is to be an individual who is highly organized, a good self starter and motivator you should look no further for Ms. Lee more than fits the bill.
Jose L. Vallejo
Kathryn is highly organized and dynamic individual. She bring great energy to team projects, working well with others and able to meet challenges along the way. As co-coordinator of one of the largest events hosted at Ramapo College, Kathryn showed her ability to think long term with regards to project management as well as her ability to be an exceptional leader.
Experience
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JK Design
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Graphic Design
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1 - 100 Employee
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Senior Copywriter
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Mar 2020 - Present
I work with lots of amazing brands to tell their stories in all formats: corporate branding and messaging, employer branding and internal comms, website copy, paid and organic social content, paid search, lead generation, digital ad campaigns (including banner and display ads), and blogs. I love building strong relationships with my clients—nothing makes me happier than becoming their go-to thought leader, strategist, wordsmith, and idea person.Clients include: Priceline, Weichert Franchising, Republic Services, Prudential, Signify (formerly Philips Lighting), Ricoh USA, Virtual Tables, Confiant, Republic Services, ANS Solutions, Spectrum Lighting, Centrica Business Solutions North America, as well as a major healthcare corporation.
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Copywriter
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Aug 2018 - Mar 2020
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OLIVER Agency
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United Kingdom
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Advertising Services
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700 & Above Employee
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Copywriter
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Jan 2018 - Aug 2018
+Dedicated team for Marriott International across a portfolio of 30 Select, Premium and Luxury brands+360° digital March Madness campaign for Marriott International + NCAA partnership+B2B campaigns targeting meeting and event planner/ travel agents+Property-level B2B digital and print communication including magazine ads, flyers, emails and banners+ Direct to consumer print, digital, social and radio on a portfolio- and property-level +Dedicated team for Marriott International across a portfolio of 30 Select, Premium and Luxury brands+360° digital March Madness campaign for Marriott International + NCAA partnership+B2B campaigns targeting meeting and event planner/ travel agents+Property-level B2B digital and print communication including magazine ads, flyers, emails and banners+ Direct to consumer print, digital, social and radio on a portfolio- and property-level
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Rokkan
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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Feb 2015 - Dec 2017
Clients: Jet Blue. Mikimoto America. Fancy Feast. William Grant & Sons (Tullamore D.E.W., Glenfiddich, The Balvenie). Cadillac. Gain. LongHorn Steakhouse. New Business.+Led concept, filming and post-production for JetBlue films (featured in AdWeek) and Mikimoto America’s Explore the Original campaign+Social amplification for the Cadillac Daring Origins campaign+ Lead creative for Fancy Feast social content and campaign websites+ Developed brand voice and copy for Northwestern Mutual website refresh+ Provided ongoing strategic and creative concepts, copy, and creative execution for William Grant & Sons (Tullamore Dew, The Balvenie, Glenfiddich) editorial calendars across various social platforms.+ Consistently and confidently presented work on both an internal and client levelFeatured:AdWeek, Ad of the Day (JetBlue/VH1 Buskers)The Drum, US Creative Work of the Week (Mikimoto)
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Swimsuits For All
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Freelance Copywriter
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Jun 2017 - Jul 2017
Direct-to-consumer email marketing and brand website content.+ Offer email cascades for non-buyers and first-time buyers+ Revamp of About Us content on brand website Direct-to-consumer email marketing and brand website content.+ Offer email cascades for non-buyers and first-time buyers+ Revamp of About Us content on brand website
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Astor Chocolate
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United States
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Manufacturing
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1 - 100 Employee
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Freelance Copywriter
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Oct 2014 - Feb 2015
New product launches and existing product marketing.+Product packaging and displays+Print and digital brochures, presentations and email collateral for hospitality, travel and retail sales+Trend book charting of-the-moment market trends in flavor and design New product launches and existing product marketing.+Product packaging and displays+Print and digital brochures, presentations and email collateral for hospitality, travel and retail sales+Trend book charting of-the-moment market trends in flavor and design
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Westchester Medical Center
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United States
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Hospitals and Health Care
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Manager, Special Events
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Apr 2014 - Jan 2015
Non-profit events management and marketing.+Print and digital promotional materials targeting corporate and individual donors+Concept and production of social media and digital marketing content Non-profit events management and marketing.+Print and digital promotional materials targeting corporate and individual donors+Concept and production of social media and digital marketing content
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Product Development Coordinator
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Jul 2013 - Apr 2014
New product launches and existing product marketing.+ Produced copy for product packaging and displays.+ Developed product descriptions and compelling headlines for promotional and sales collateral including print and digital brochures, PDF presentations and direct email.+ Together with Marketing and Design, created a trend book based on analysis of current market trends in flavor, design and health fads. New product launches and existing product marketing.+ Produced copy for product packaging and displays.+ Developed product descriptions and compelling headlines for promotional and sales collateral including print and digital brochures, PDF presentations and direct email.+ Together with Marketing and Design, created a trend book based on analysis of current market trends in flavor, design and health fads.
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Education
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2009 - 2013
Ramapo College of New Jersey
BA, Communication Arts
Community
