Experience

DAI | daiwear.com

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Wholesale and Business Development Manager

  • Jan 2023 - Present

  -Create and launch wholesale GTM strategy, swiftly executing AW23 selling campaign -Develop B2B business and seek partnerships to build new revenue streams -Establish company clienteling initiatives to increase client retention and customer lifetime value -Proposed new pricing strategy and built new price architecture based on brand positioning in the market to ensure healthy margins and wholesale profitability -Advise on collection development and merchandising strategy -Create and launch wholesale GTM strategy, swiftly executing AW23 selling campaign -Develop B2B business and seek partnerships to build new revenue streams -Establish company clienteling initiatives to increase client retention and customer lifetime value -Proposed new pricing strategy and built new price architecture based on brand positioning in the market to ensure healthy margins and wholesale profitability -Advise on collection development and merchandising strategy



Akris

• Switzerland
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Wholesale Manager (EU) and Akris Brand Ambassador

  • Apr 2019 - Jan 2023

  -Manage key wholesale accounts and develop new partnerships in Europe and Asia, reporting to CEO-Create and execute business strategies to increase revenue growth through detailed sales reporting, KPI analysis and market research-Drive the global sales campaign by creating range plans, classification analysis, forecasting budgets, fine- tuning assortments, and exceeding order targets-Lead product knowledge trainings for all global teams, prepare the sales campaign, and assist in global retail buying each season as sole Brand Ambassador -Cultivate strong relationships with buyers and store teams to proactively drive sales, increase brand exposure, and understand market trends and opportunities-Established first wholesale partnership in China-Collaborate with marketing teams to plan and execute seasonal marketing strategies-Responsible for total concession shop buying, budgeting, and managing sales team

• Account Executive

  • Apr 2017 - Mar 2019

  • Managed highest purchasing and sales volume of key wholesale accounts in US and Canada• Organized and hosted trunks shows, store-wide product trainings, and major events• Achieved yearly sales growth by developing meaningful relationships with buying and store teams, optimizing assortments, and frequently visiting wholesale points of distribution

• Junior Account Executive

  • Nov 2015 - Mar 2017



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• MIU MIU Sales Associate

  • Mar 2013 - Nov 2015

  • Worked to achieve monthly sales goals at the largest global Flagship boutique through diligent client outreach, providing the highest level of customer service and by creating a luxury shopping experience for all customers • Developed a strong client book of local and international customers by creating and fostering meaningful relationships • Earned the opportunity to shadow the Director of Merchandising for Leather Goods at the Corporate office during the Fall 2014 season o Reviewed and analyzed reports to understand current North American business by door o Participated in meetings with SVP and Visual Team discussing business trends, challenges and opportunities



Jitrois. paris

• France
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Luxury Retail Sales, Wholesale, PR

  • Oct 2011 - Feb 2013

  -Achieved weekly and monthly sales goals through proactive outreach to clients -Assisted with the launch of Jitrois Wholesale in the US -Assisted in buying appointments high-end boutiques in the Tri-State area -Created line sheets and oversaw the casting and fitting of models -Worked collaboratively with the Public Relations manager to increase brand awareness of Jitrois o Corresponded with fashion and celebrity stylists and editors for in-store pulls o Responsible for maintaining showroom, checking-in and tracking merchandise -Saw strong sales increases, brand recognition, and growth of celebrity and editorial press for Jitrois throughout it’s first year in the US