Kathryn Hudson-Cook
Account Manager at McKenna Townsend- Claim this Profile
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Bio
Credentials
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Content Marketing
HubSpotJan, 2021- Nov, 2024 -
Copywriting: Write To Sell
UdemyJul, 2020- Nov, 2024 -
Fundamentals of Digital Marketing [IN PROGRESS]
Google
Experience
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McKenna Townsend
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Account Manager
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Sep 2022 - Present
Managing UK and international client accounts within the marine, healthcare and food industry. Involved in client KPI reporting and strategising, with a particular focus on social media management, copywriting and copyediting. Managing UK and international client accounts within the marine, healthcare and food industry. Involved in client KPI reporting and strategising, with a particular focus on social media management, copywriting and copyediting.
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Dorset HealthCare University NHS Foundation Trust
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Communications and Marketing Officer (FTC)
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Jun 2021 - Sep 2022
Developed the Trust's recruitment marketing plan and led the redevelopment plans for the upcoming recruitment website and use of social media for recruitment. Managed the end-to-end recruitment marketing campaigns for all teams across the Trust, which included market research, strategy, analytics, distribution of budgets, and all content creation (landing page copy and design, digital and OOH advertising, paid social media, Google search ads). The role also involved the set up of online recruitment events.
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Ansbury - Quality Careers Advice and Guidance
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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Digital Communications Lead & Inspiring Futures Adviser
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Jan 2021 - Jun 2021
• Building brand awareness & internal and external communications.• Copywriting for web, articles, case studies, email newsletters and blogs. • Produced a 'House Style' writing guide, editing staff blog contributions to fit.• Managing social media marketing strategy, content creation, and paid ads. Increased followers by 300 in four months across all platforms, post reach by 14,879 individual views, and interactions to an average of 320.• Increased project referrals through new website tab initiative, doubling webpage visits in under one month of introducing the tab.• Initiated new poster to advertise all company services, resulting in increased referrals, generating 2124 social media views and 139 comments/shares/likes over three days, and gaining company invites to external staff team meetings to talk about our services further.• Set up Ask The Adviser podcast - managing, hosting and producing all elements.• Spoke on BBC Radio Solent and BBC Dorset Breakfast Show to market our services.• Guest on Dorset Discovery Project's podcast show.• Supported Project Manager to set up new project - understanding the bid rules and evidence documentation required, new resource creation, advertising the project, and mentoring a group of 16-24 year olds to grow their skills through a range of in-house marketing activities.
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Development Adviser (Marketing & Business Development)
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Aug 2020 - Jan 2021
• Marketing - copywriting, social media management, data analytics, online chat service development.• Business Development - funding, bid writing, assisting to set up and promote new projects.
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Careers Adviser (inc. Marketing Support)
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Mar 2018 - Aug 2020
• Created content for and led two webinars for Careers Leader training across Dorset.• Wrote monthly blog posts, market research and social media support.• Arranged events alongside Careers Leader.• Supported in the development of school Career Programmes - one school being recognised for achieving all 8 Gatsby Benchmarks.• Delivered talks to 200+ students and parents.• Organised work experience placements for all GCSE students.• Provided careers guidance to students in schools through 1:1 interventions and group work.
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Education Development Trust
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United Kingdom
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Education Administration Programs
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700 & Above Employee
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Careers Coach
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Apr 2017 - Mar 2018
• Delivered 1:1 coaching sessions and workshops on interviewing, CV writing and finding your strengths.• Built up business links with local organisations to generate customer referrals.• Worked to and exceeded monthly targets, tracked success stories and provided follow up customer support. • Delivered 1:1 coaching sessions and workshops on interviewing, CV writing and finding your strengths.• Built up business links with local organisations to generate customer referrals.• Worked to and exceeded monthly targets, tracked success stories and provided follow up customer support.
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Adviza Partnership
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Non-profit Organization Management
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1 - 100 Employee
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Careers Coach
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Jun 2014 - Apr 2017
• Worked with adults and young people both within education and the community to enable them to make a successful transition from education into adult life. • Led a section of an ‘induction’ session when new staff began and assisted in auditing staff paperwork.
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‘Energise’ Project - Student Mentor
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Jun 2014 - Jun 2015
• Assisted in a presentation to a panel of funders on the progress being made on the project, successfully resulted in generating further funding.• Carried out holistic assessments, 1:1 support, and group work on building resilience, confidence and aspiration for vulnerable young people. • Organised residential trips and activity days.
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Education
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2009 - 2012
University of Reading
BA (Hons) Fine Art, 2:1 -
2015 - 2016
Adviza
Level 6 Careers Information, Advice and Guidance -
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Bracknell & Wokingham College
Level 3 Coaching and Mentoring
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