Kathryn Wilkerson
Content Marketing Specialist at Alertus Technologies- Claim this Profile
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Experience
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Alertus Technologies
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United States
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Software Development
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1 - 100 Employee
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Content Marketing Specialist
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Sep 2021 - Present
Streamline creative development, coordination, and implementation of various marketing campaigns, and support the execution of various marketing plans through collaboration with internal and external stakeholders. Heavily support all partner/reseller marketing initiatives. Develop partner marketing strategies with sales leaders. Manage, create, and publish original, high-quality content through social posts, email content, landing pages, and other digital collateral and communications. Prepare, format, and edit a variety of marketing materials, (i.e., written content, presentations, and more). Ensure brand standards are met thorough editing all marketing copy. Show less
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Human Resources inc.
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United States
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Human Resources Services
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1 - 100 Employee
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Marketing & Communications Manager
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Mar 2019 - Jan 2021
Efficiently manage marketing and advertising strategies, plans, objectives, and implement the planning and organization of promotional campaigns for clients. Actively developing and deploying brand-related content through digital ads on LinkedIn, Facebook, Twitter and Google. Email campaigns are managed through MailStyler, IntelliClick, Constant Contact to improve client relations. Consistently grows social media following leading to over 4,000 additional LinkedIn followers within a 10-month span which led to increased brand-awareness. Manages website development through overall design, SEO, navigation and content. Maintains promotional materials by coordinating requirements with vendors and ensuring the materials ordered are relevant and encompass the company’s overall goal and brand. Analyzes and monitors the Return on Investment (ROI) of each product by collecting and evaluating actual results with forecasts. Supports sales team by providing sales data, market trends, account analyses, and new product information. Actively researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. Show less
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Client Services Specialist
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Oct 2016 - Mar 2019
First point of contact for our clients and their employees with questions or required assistance related to pay, benefits, 401k, and Human Resources. Processed, entered, and audited New Hire Paperwork, Terminations and Benefit Enrollments in an efficient and timely manner. All while accurately making changes to employees demographics, direct deposits, federal and state withholding's, and 401k deferrals.
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Corporate Brokers
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United States
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Staffing and Recruiting
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100 - 200 Employee
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HR Administrative Assistant
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Aug 2015 - Sep 2016
Worked together and assisted the HR Operations Manager. Completed employment verification's via phone, fax, or mail. Successfully completed and submitted Unemployment Claims in a timely manner. Delivered general administrative and clerical support (filing, distributing mail, travel, etc.). Appropriately answered and referred inquiries, while prioritizing efficiently and accuracy in a fast-paced environment. Actively participated in SHRM online seminars to broaden knowledge about HR. Effectively on-boarded internal new hires (sending paperwork, completing background checks, etc.), and assisted in maintaining office systems – Information Technology (computers, phones, copiers). Show less
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Intern: Social Media Awareness Coordinator
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Jan 2015 - May 2015
Developed and edited content for the organization’s marketing material. Worked with clients to enhance internal and external communications to meet organizational goals and expand the organizations presence through social media marketing and customer support initiatives. Collaborated with executives, directors and other staff members to produce promotional website updates and social media content including help lines, services, and events. Developed and edited content for the organization’s marketing material. Worked with clients to enhance internal and external communications to meet organizational goals and expand the organizations presence through social media marketing and customer support initiatives. Collaborated with executives, directors and other staff members to produce promotional website updates and social media content including help lines, services, and events.
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Education
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University of Maryland College Park
Bachelor of Arts (B.A.), Women's Studies -
Archbishop Spalding High-School
General Studies, General Studies