Kathryn Walsh
Business Development Manager at Androgroup- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Experience
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Androgroup
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Sri Lanka
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Food and Beverage Manufacturing
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1 - 100 Employee
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Business Development Manager
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Jan 2018 - Present
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Mourant Ozannes
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United Kingdom
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Financial Services
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Senior Business Development Executive
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Jul 2014 - Dec 2017
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Marketing Manager
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Sep 2013 - Jul 2014
Manages and directs the development, and execution of marketing and communications plans and events for their specific business unit portfolio to ensure the highest possible quality while adhering to brand specifications and business goals. Develop and manage high-end conceptual, design, and brand marketing solutions for clients across a range of platforms including web, intranet, social media, mobile, and print. Manage the marketing and creative aspects from conception through to implementation including obtaining the creative brief, scheduling and distribution. Responsible for event management including planning and execution for a variety of corporate, community and sales events and promotions. Manage media plans and the related budget to execute all advertising concepts and strategies for various business units. Provide accurate tracking and reporting for marketing initiatives to measure ROI and KPI'S. Assist in the development of creative concepts that speak to the client’s and end user’s goals by facilitating brainstorming sessions and working closely with clients and other members of the creative team and various project teams. Support all marketing efforts for business units including public relations, social media (across all platforms) special events, promotions and business development. Lead the marketing of all corporate and community endeavours including support with sales efforts. Ensure all content is up to date and accurate. Guide the communications team and assist as needed in the writing of copy for web sites, advertising, and media announcements to ensure that it meets brand standards and business objectives. Identifying emerging trends in the delivery of innovative design and creative marketing concepts while incorporating best practices to increase effectiveness of creative work. Show less
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Cayman Airways
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Cayman Islands
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Airlines and Aviation
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200 - 300 Employee
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Marketing Manager (Interim)
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Jun 2012 - Aug 2013
Develop and execute a strategic marketing plan encompassing the airline’s objectives. Recommend product positioning, packaging and pricing strategy to ensure the highest possible market share. Develop and control media buy including negotiating advertising contracts and trade agreements, both regionally and internationally. Review and recommend charitable donations & sponsorship initiatives. Manage the production and editorial content of 'Cayman Airways Skies' magazine. Establish and maintain relationships with key local and international industry partners. Coordinate and execute a variety of marketing, advertising and branding initiatives. Manage Public Relations and media contacts. Manage and lead the marketing team. Show less
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AtWater Consulting Ltd.
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Financial Services
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Marketing Manager
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Jan 2011 - Jun 2012
Maintained daily contact between the agency and its clients. Involved in new business meetings and pitches, through project completion. Was responsible for working with the Principal Consultant and subject matter experts to guide clients strategically and tactically. Accountable for working with project managers to initiate proposals, create estimates, budgets and timelines, as well as completing and delivering various marketing materials to clients. Maintained daily contact between the agency and its clients. Involved in new business meetings and pitches, through project completion. Was responsible for working with the Principal Consultant and subject matter experts to guide clients strategically and tactically. Accountable for working with project managers to initiate proposals, create estimates, budgets and timelines, as well as completing and delivering various marketing materials to clients.
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Marketing Coordinator
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Jan 2007 - Jan 2011
Managed company wide advertising, collateral and supportive materials. Responsible for cross jurisdictional brand and profile management including a 2008 global re-brand. Coordination of events inclusive of product launches, conferences, exhibitions and customer networking events involving internal marketing, external media, on-site venue design, vendor supervision, press packages and premiums. Generated and maintained partnerships with non-profit organisations. Managed company wide advertising, collateral and supportive materials. Responsible for cross jurisdictional brand and profile management including a 2008 global re-brand. Coordination of events inclusive of product launches, conferences, exhibitions and customer networking events involving internal marketing, external media, on-site venue design, vendor supervision, press packages and premiums. Generated and maintained partnerships with non-profit organisations.
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Alfresco Advertising Ltd.
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Events Services
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Marketing & Production Coordinator
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Dec 2005 - Nov 2006
Assisted with the production and marketing of Alfresco products, in particular the 'Ecay' directory. Corresponded with clients regarding the preparation, collection and review all the advertising for 'Ecay'. Created and maintained a database to track the status of artwork and changes. Assisted with the production and marketing of Alfresco products, in particular the 'Ecay' directory. Corresponded with clients regarding the preparation, collection and review all the advertising for 'Ecay'. Created and maintained a database to track the status of artwork and changes.
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Education
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University of Tampa
Bachelor of Arts (B.A.), Communication, General -
Griffith University
Bachelor of Arts (B.A.), Communication, General