Kathryn Schifferle
CVO/Founder at Work Truck Solutions- Claim this Profile
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Bio
Experience
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Work Truck Solutions
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United States
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Advertising Services
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1 - 100 Employee
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CVO/Founder
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Jan 2011 - 13 years
Chico, California Area Work Truck Solutions is the first, comprehensive end-to-end platform for the commercial vehicle industry, helping the stakeholders in the industry sell and track vehicles quickly, efficiently, and more profitably. Founded to address pain points disrupting search by vocational buyers due to the fact that final upfitted vehicle configuration was not tracked, WTS soon built a comprehensive SaaS solution for dealerships that offered them online digital tools to help with marketing, inventory… Show more Work Truck Solutions is the first, comprehensive end-to-end platform for the commercial vehicle industry, helping the stakeholders in the industry sell and track vehicles quickly, efficiently, and more profitably. Founded to address pain points disrupting search by vocational buyers due to the fact that final upfitted vehicle configuration was not tracked, WTS soon built a comprehensive SaaS solution for dealerships that offered them online digital tools to help with marketing, inventory management, customer tracking, business reporting and intelligence and more. Over time, with continuous innovation, WTS has expanded solutions to all key stakeholders in the highly fragmented commercial vehicle industry; customers today include OEMs, manufacturers, distributors, service providers, and everyday vocational buyers with the launch of Comvoy.com in late 2019. In 2021 WTS launched VAST – a direct to dealer inventory acquisition platform, and EZOrder, the first step towards full online commercial vehicle purchasing. Show less
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National Ford Truck Club
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United States
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Motor Vehicle Manufacturing
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Executive Director
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Mar 2007 - 16 years 10 months
Greater Seattle Area Helped build this national professional organization that serves the B2B work truck sales force in Ford Dealerships across the US. Publish a quarterly magazine: FordPros, produce and manage the association website: www.nationalfordtruckclub.com and provide oversite of numerous national webinars, meetings and other events.
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Balestra
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Italy
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Apparel & Fashion
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1 - 100 Employee
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Director
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Jan 2006 - Feb 2013
Chico, California Area Balestra was a strategic and marketing consulting business. Clients included: - California Clean Cities - Transfer Flow, Inc [Alternative Fuels] - Nor-Cal Vans [Mobility Vehicles] - Pathology Services [Branding and Growth]
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President/CEO
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Jan 1987 - Mar 2006
Chico, California Area Invented 'Video Publishing' and developed the Mediastar system, the market leader for local cable television channel systems for over 19 years. Generated in excess of $8B of new, unregulated, advertising revenue for cable system operators.
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Education
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CSU Chico
MBA, Marketing and Strategic Management