Director of Client Relations

• Oct 2020 - Present

• Fostering new and existing client relationships at an executive level• Participating in strategic customer meetings and business review meetings to ensure understanding of customers’ short and long term digital marketing strategy• Identifying opportunities for improving organizational effectiveness with a particular emphasis on total customer service and cost control• Managing relationships with key customers within area of responsibility to ensure that specifications and business requirements for the project are clearly established; share information with internal teams and across business units; and continue the liaison activities during the project to ensure that the client is satisfied with the course the project is taking• Consulting on issues such as business processes, workflow, productivity, quality and organizational design• Maintaining communication with clients during project execution and work closely with the project delivery team to ensure success.• Ensuring high level of customer responsiveness with proactivity in addressing and solving issues.• Performing activities such as needs analysis, planning, cost estimating, detailed scope development, and problem-solving.• Developing solutions with a strong consideration of factors such as cost, budget, environment, and timelines.• Ensuring the required elements of every project are: clearly articulated; agreed and understood by multiple cross-functional stakeholders; managed in a collaborative, effective, and efficient manner; to allow the project mgmt. team to successfully deliver intended outcomes.• Educating and communicate across teams regarding the use of workplace policies, specifications, and guidelines to support ongoing projects within the portfolios• Working closely and collaboratively with team members, internal partners, and external consultants in the development and execution of strategies.• Providing updates of project information and status to support accurate data reporting. Show less

Senior Brand Manager

• Sep 2019 - Oct 2020

• Developed and deployed brand strategies that accelerated the growth of the portfolio and delivered on short and long-term corporate goals.• Coordinated the development of marketing plans. This required an in-depth analysis of the general market, consumer research, competitive trends, and development of objectives and strategies for all key functional areas of the business (product, pricing, availability, media, communications, and tactical promotions).• Managed brand P&Ls to deliver top line and profit targets, focusing on quality growth with a category growth mindset.• Lead the development and execution of strategies related to new product launches within the portfolio. This included identifying and validating winning propositions, and the development of exceptional launch strategies within the Canadian market.• Presented at key sales meetings to rally the selling organization behind the organizational vision and strategy.• Responsible for identifying opportunities and developing plans that drive the growth of the portfolio while achieving the objectives for each brand. This was accomplished through the development, recommendation, and planning for the implementation of strategies and programs to support business objectives across the portfolio. Show less

Social Media Manager

• Oct 2018 - Sep 2019

• Researched current benchmark trends and audience preferences.• Designed and implemented social media strategies aligning with business goals.• Set specific objectives and reported on ROI.• Generated, edited, published and shared engaging content daily (e.g. original text, photos, videos and news)• Monitored SEO, web traffic metrics, and KPIs.• Collaborated with other teams, like design, account service, and ads managers to ensure brand consistency across the different distribution channels.• Communicated with followers, responded to queries in a timely manner and monitored customer reviews when requested by clients.• Oversaw social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)• Suggested and implemented new features to develop brand awareness, like promotions and competitions• Maintained up-to-date with current technologies and trends in social media, design tools and applications• Provided timely reports with business intelligence insights so clients feel they were getting good value• Blogging concepts, copywriting and execution• Presented in client meetings and virtual conference calls• Developed strategies to garner new social media clients and prepare goals/objectives for new business development Show less

Account Specialist

• Feb 2018 - Sep 2018

• Maintained established client relationships; servicing all existing accounts.• Represented TMM as an added value to the customer and distinguish clients from competitors.• Leveraged databases and relationships to identify, prospect, and qualify key stakeholders, and be responsible for customer engagement at defined points across the sales funnel.• Provided input to the Key Account Team to support the preparation of internal and external business reviews.• Developed an in-depth understanding of the latest market trends and competitive activity translated to explain the impact on the assigned group of customers; effectively analyze customer data.• Identify opportunities and risks and tracking execution against account and customer plans. Show less

Marketing Associate & Lead Researcher

• Sep 2017 - Feb 2018

• Worked with internal clients across sector and service lines to support the creation and distribution of email social media campaigns using TMM's project management and marketing templates.• Lead campaign management and analytics specialists with developing audience segmentation models to increase marketing automation as it pertains to list management.• Worked with campaign management and analytics specialist to gather campaign data, analyze results and present insights.• Responsible for customer-centric go-to-market strategy, planning, and stakeholder engagement. • Initiated marketing programs that resonated with local business line nuances and drove extensive sales activities.​• Executed marketing initiatives using branded TMM templates, including but not limited to new business pitching, presentations, proposals, brochures, email campaigns, and landing pages.• Edited marketing materials and design files provided by the graphics team for targeted client initiatives.​• Developed and maintained a cohesive suite of baseline collateral and templates including statistics, rankings, case studies, and presentations.• Monitored performance and success metrics of the web development vertical, client marketing initiatives, campaigns and deliverables in order to improve future strategy and tactics​. Show less

National Defence

• May 2018 - Present

International Team Leader

• Apr 2016 - Nov 2017

A HFHC Global Village (GV) build is an extraordinary life-changing experience. As a volunteer you gain a deeper understanding of development issues, learn about another region, its traditions, its people, and its culture. Most surprisingly you make a substantial difference within yourself too... and inevitably help shape those around you, which is the miraculous gift of all. • Developed overseas build itinerary by generating budgets for accurate administration of expenses • Interviewed & admitted applicants after performing screening to assess eligibility onto a team • Communicated project details effectively 6-9 months in advance to project team and stakeholders • Directed team on site by assessing collaboration & skills to ensure safety & progress of build activities • Lead in crisis management utilizing intervention techniques to de-escalate conflicts • Reconciled trip finances by providing a report & balance of team funds for head office approval • Provide trip assessment by analyzing group’s progress to evaluate any program impediments *** To Volunteer: habitatglobalvillage.ca #Compassion #Kindess #Growth #Development #Understanding #NewSkills #Adaptive #Patience #ChallengeYourself #LifeLongLearning #HandUpNotHandOut #MeaningfulMemories #TravelToTheUnknown #OffTheBeatenPath #InternationalVolunteering (or local too) Show less

Marketing Specialist

• Sep 2015 - Aug 2016

• Project managed special assignments & produced corporate communications for the executive team • Completed data analysis of communication analytics & provided competitive research recommendations • Assisted with timely responses of 300+ national sales associates on a national scale • Worked as a master data vendor collection of a global initiative integrating data into a comprehensive system • Planned trade shows, advertising design, sponsorships analysis, mktg & public relation initiatives • Developed catalogues by collaborating with distributor partners to increase stakeholder relations • Assisted in the communication creation & calendar scheduling of employee related content on intranet sites, internal communications, & branded communication for distributor intranet sites • Managed invoice coding for budget tracking of marketing charge backs to accounting department • Project managed the execution of English/French label design and translation for all category products • Planned project scope & schedule with regulatory affairs department to ensure timely completion of project (ex: GHS/WHIMIS 2015 compliance of mandated United Nations initiative) Show less

Events, Marketing, & Office Management

• Sep 2009 - Jun 2012

•Maintained & updated numerous databases for various departments under tight deadlines (sales, circulation, marketing)•Coordinated logistics of project deliverables & communicated effectively with teams both orally and written• Planned and produced training manual materials for future successor to ensure seamless transition into role• Ensured effective control of varying projects by addressing conflicting priorities, & changes to reduce unexpected issues• Lead the organization & execution of industry events, conferences, & trade show coordination• Performed location site inspections, negotiated with suppliers, & collaborated with event partners, &sponsors in accordance with management’s needs, budget requirements & vision• Accountable for tracking revenue producing products, overseeing ticket sales & sponsorships• Coached, interviewed, & supervised tasks of Admin. Assistant, volunteers, students, and event staff• Managed operational needs by working with vendors directly to ensure sufficient materials were on site Show less

Marketing, Events, & Sales Coordinator

• Oct 2007 - Sep 2009

• Administered national trade show organization, marketing & promotional material coordination• Managed & updated social media pages, digital event communication strategies & multiple databases• Maintained project plans to track email campaign progress (iContact) and manage monthly newsletters• Supervised sales database of customer communications set-up for Lead Generation Software (IMS)• Created competitive analysis by completing market research for new website assessment• Developed as a research specialist to verify information provided for industry business reports Show less

Sales & Marketing Assistant

• Mar 2006 - Oct 2007

• Coordinated the management of major projects by organizing & auditing the process for seamless transitions• Created/updated tracking sheet utilizing Excel skills to manage material acquisition of production materials• Key contributor in creating corporate communications by aligning production & editorial departments toensure timely completion of departmental responsibilities for deadline targets• Tracked print, advertising leads in order to provide customers with direct, value added, prospect reports• Implemented processes between departments utilizing Microsoft Office skills to save time Show less

Advertising Sales Representative

• Apr 2004 - Mar 2006

• Built ad campaigns within budgets of businesses in Mississauga and Toronto and the GTA using statistics to illustrate benefits of targeted promotions • Produced marketing programs by creating customer decks to target identifiable print & online markets • Increased new business sales by prospecting through cold calling to grow revenue-producing products • Developed new business for specialty print products and online opportunities • Oversaw the design & publishing of materials ensuring that design met communication standards & aligned with corporate brand image for digital & print formats of each customer Show less