Kathryn Petroni
Integrated Project Manager at Grey Group- Claim this Profile
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Bio
Experience
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Integrated Project Manager
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Oct 2019 - Present
Eli Lilly -Olumiant Global, HCP, Payer
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Associate Integrated Project Manager
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Jun 2018 - Oct 2019
Eli Lilly -Trulicity DTC
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UPMC
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United States
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Hospitals and Health Care
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700 & Above Employee
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Communications Specialist
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Aug 2016 - May 2018
Create patient-facing materials that are aesthetic, medically accurate, compliant with UPMC’s brand and style, and satisfy client needs. - Manage accounts of patient-facing print materials for over 10 hospitals; results in the creation of informational handbooks, booklets, brochures, and fliers to guide patients and visitors through their hospital stay.- Spearhead various communications campaigns to highlight critical educational information for patients & visitors; results in print deliverables, articles on internal employee intranet, social media posts, and blog posts on UPMC.com.- Write articles for the internal website (Infonet) and daily employee email blasts (Daily Extra) to keep hospital employees updated on current initiatives.- Work closely with the Digital Development team to create content for individual hospital “Patient and Visitors” websites.- Created a system-wide template for Western Psychiatric Institute and Clinic of UPMC, specialized for unique hospital standards.- Facilitate focus groups with doctors, nurses, administrative medical staff, and patients across the hospital system to gain feedback on client satisfaction; use this feedback to alter our communication strategies.
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Marketing and Communications Summer Associate
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May 2016 - Aug 2016
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Tailored Marketing Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Aug 2015 - Dec 2015
- Managed three major social media accounts: Tailored Marketing, ALCO parking, and Pittsburgh Frequent Flyer. I also - Assisted with a variety of day to day tasks such as writing blog posts, editing and proofreading various materials, and coming up with different advertising content. - Sat in on daily meetings and gained insight as to how the company functions and works together on various projects. - Managed three major social media accounts: Tailored Marketing, ALCO parking, and Pittsburgh Frequent Flyer. I also - Assisted with a variety of day to day tasks such as writing blog posts, editing and proofreading various materials, and coming up with different advertising content. - Sat in on daily meetings and gained insight as to how the company functions and works together on various projects.
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Social Media Intern
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May 2015 - Aug 2015
- Created and implemented three social media platforms for the company’s online presence - Set up a social media marketing and sustainability strategy for the company- Assisted in writing up design briefs for Account Managers for new projects- Worked with the Creative Department to organize and streamline availability of sales collateral - Created and implemented three social media platforms for the company’s online presence - Set up a social media marketing and sustainability strategy for the company- Assisted in writing up design briefs for Account Managers for new projects- Worked with the Creative Department to organize and streamline availability of sales collateral
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Education
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University of Pittsburgh
Bachelor of Science - BS, College of Business Administration -
CAPA: Global Education Network
Study Abroad in Florence, Italy, International Business