Kathryn Moats
Product Specialist at Long Home Products- Claim this Profile
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Bio
Experience
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Long Home Products
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Construction
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1 - 100 Employee
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Product Specialist
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Nov 2021 - Present
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Director of Marketing and Sales
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Mar 2021 - Apr 2022
Alexandria, Virginia, United States •Developing and carrying out seven unique marketing strategies for seven newly acquired periodontics and general dentistry offices within the DMV area each of which are individually branded. •Quantifying lead generation programs created and implemented to attract new patients such as direct mail, search engine optimization, and marketing funnels for MAZ Clients. •Utilize marketing analytics including A/B Testing to refine and optimize programs and efficiently allocate budgets… Show more •Developing and carrying out seven unique marketing strategies for seven newly acquired periodontics and general dentistry offices within the DMV area each of which are individually branded. •Quantifying lead generation programs created and implemented to attract new patients such as direct mail, search engine optimization, and marketing funnels for MAZ Clients. •Utilize marketing analytics including A/B Testing to refine and optimize programs and efficiently allocate budgets for our designated MAZ Clients by tracking and measuring return on investment (ROI) of each marketing outreach events and campaigns. Consequently, creating a tailored efficient for each client resulting in a significant increase in brand visibility and conversion rates for new patients. •Collaborate with MAZ directors, Office Managers and Practice Liaisons to plan quarterly, cross-promoted activities internally or within the community. •Promote internal and external clients, through tailored marketing collateral, to drive audience engagement and lead creation with press releases, blogs, and other educational reputation-ad content. •Create and implement digital marketing campaigns (Facebook, Instagram, Google, LinkedIn) for designated MAZ Clients. Maintain and update all Digital Intellectual Property and copy including websites, online forms, etc. as changes occur per location. Show less
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Director of Membership and Marketing
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May 2018 - Mar 2021
Alexandria, Virginia Oversee marketing strategy and campaign development targeted toward relevant demographics to drive membership growth and brand awareness for U.S. Navy support nonprofit. Lead marketing and membership team to develop plans of action & milestones, monitoring progress and delegating tasks as needed. Deploying social media marketing strategies to strengthen membership interest in younger generations.
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Program Coordinator
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Nov 2017 - May 2018
Alexandria, Virginia Streamlined operational workflow by implementing effective changes to existing administrative systems, procedures, and policies. Generated reports using Salesforce to track and analyze campaign progress. Developed and directed government relations intern programs.
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Therapeutic Alliance LLC
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United States
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Mental Health Care
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1 - 100 Employee
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Behavior Therapist
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Nov 2017 - May 2018
Falls Church, Virginia Providing in-home ABA therapy for children with special needs.
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Victoria Transcultural Clinical Center, LLC
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United States
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Mental Health Care
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1 - 100 Employee
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Behavior Therapist
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Nov 2016 - Nov 2017
Fairfax, VA
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Education
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American InterContinental University
Bachelor of Business Administration - BBA, Business admininstration -
Northern Virginia Community College